A data profile of the people who buy, follow and care about Tennis in Switzerland — modelled from more than twelve digital signal sources. Tennis has an estimated audience of 1,096,806 people in Switzerland.
The average Tennis fan in Switzerland is 41.8 years old, more male, and lives primarily in Canton of Zürich.
The audience is concentrated in Canton of Zürich, Vaud, Canton of Geneva.
Top brand affinities include Jannik Sinner, SRF Sport, FIS Alpine Ski World Cup, with strongest over-indexing on Jannik Sinner (1.7× the country average).
Demographically, the Tennis audience skews more male with an average age of 41.8, and over-indexes on personality traits such as Early Adopter Mentality, Price Sensitivity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 26 regions tracked by Rascasse.
The typical Tennis fan in Switzerland is more male, around 41.8 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Jannik Sinner.
The key figures that characterise the Tennis profile in Switzerland.
42.7% are female, 57.3% are male, average age 41.8.
| Metric | Value |
|---|---|
| Female | 42.7% |
| Male | 57.3% |
| Average age | 41.8 |
| Estimated audience size | 1,096,806 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 19% | |
| 30-39 | 21% | |
| 40-49 | 24% | |
| 50+ | 24% |
of the worldwide Tennis audience comes from Switzerland.
| Country | Share |
|---|---|
| United States | 15.1% |
| Japan | 6.8% |
| Italy | 5.6% |
Where the Tennis audience in Switzerland is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Ticino | ~90K | 1.92× | |
| 02 | Canton of Geneva | ~100K | 1.90× | |
| 03 | Vaud | ~200K | 1.73× | |
| 04 | Canton of Zürich | ~300K | 1.71× | |
| 05 | Valais | ~50K | 1.22× | |
| 06 | Canton of Bern | ~100K | 1.18× | |
| 07 | Neuchatel | ~30K | 1.11× | |
| 08 | Aargau | ~70K | 1.07× | |
| 09 | Graubünden | ~30K | 1.05× | |
| 10 | Basel-City | ~50K | 1.04× | |
| 11 | Fribourg | ~40K | 1.02× | |
| 12 | Canton of Zug | ~10K | 1.00× | |
| 13 | Jura | ~8K | 0.99× | |
| 14 | Solothurn | ~30K | 0.96× | |
| 15 | Basel-Landschaft | ~20K | 0.95× | |
| 16 | Canton of St. Gallen | ~50K | 0.93× | |
| 17 | Thurgau | ~30K | 0.93× | |
| 18 | Schaffhausen | ~8K | 0.92× | |
| 19 | Schwyz | ~10K | 0.91× | |
| 20 | Luzern | ~40K | 0.90× | |
| 21 | Appenzell Innerrhoden | ~1K | 0.83× | |
| 22 | Canton of Glarus | ~3K | 0.75× | |
| 23 | Uri | ~3K | 0.73× | |
| 24 | Canton of Nidwalden | ~3K | 0.72× | |
| 25 | Canton of Obwalden | ~3K | 0.71× | |
| 26 | Appenzell Ausserrhoden | ~3K | 0.70× |
The strongest cross-interests of the Tennis audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Davis Cup | Sports | 2.13× | ||
| 02 | Roger Federer | Sports | 2.10× | ||
| 03 | Stan Wawrinka | Sports | 2.07× | ||
| 04 | Belinda Bencic | Sports | 2.02× | ||
| 05 | Australian Open | Sports | 2.02× | ||
| 06 | Laver Cup | Sports | 2.02× | ||
| 07 | The Championships, Wimbledon | Sports | 2.00× | ||
| 08 | Tennis ball | Sports | 1.98× | ||
| 09 | Alexander Zverev | Sports | 1.91× | ||
| 10 | Novak Djokovic | Sports | 1.88× | ||
| 11 | US Open (tennis) | Sports | 1.83× | ||
| 12 | Golf ball | Sports | 1.79× | ||
| 13 | Carlos Alcaraz | Sports | 1.77× | ||
| 14 | Jannik Sinner | Sports | 1.70× | ||
| 15 | FIS Alpine Ski World Cup | Sports | 1.62× | ||
| 16 | Mikaela Shiffrin | Sports | 1.60× | ||
| 17 | Lara Gut | Sports | 1.57× | ||
| 18 | SRF Sport | Sports | 1.55× | ||
| 19 | Beatrice Egli | Music & Radio | 1.52× | ||
| 20 | Helene Fischer | Music & Radio | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.87× | |
| Price Sensitivity | PREMIUM | 0.87× | |
| Design Affinity | PREMIUM | 0.86× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.50× | |
| Healthy Lifestyle | BALANCE | 0.67× | |
| Sustainability | BALANCE | 0.69× |
Tennis has an estimated audience of 1,096,806 people in Switzerland, concentrated in Canton of Zürich and Vaud.
42.7% of Tennis fans are female, 57.3% are male, with an average age of 41.8 years.
Tennis fans show strongest brand affinity for Jannik Sinner (1.7×), SRF Sport (1.55×), and FIS Alpine Ski World Cup (1.62×) over the country average.
Tennis fans in Switzerland are most concentrated in Canton of Zürich (reach ~300K), Vaud (reach ~200K), and Canton of Geneva (reach ~100K). These three regions account for the largest share of the active audience.
Beyond Tennis itself, the audience over-indexes on SRF Sport (1.55×), FIS Alpine Ski World Cup (1.62×), Novak Djokovic (1.88×), and Roger Federer (2.1×) compared to the Switzerland average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Switzerland who actively search for Tennis. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Switzerland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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