A data profile of the people who buy, follow and care about Application programming interface in Colombia — modelled from more than twelve digital signal sources. Application programming interface has an estimated audience of 2,781,532 people in Colombia.
Application programming interface has an estimated audience of 2,781,532 people in Colombia. 51.1% are female, 48.9% are male, average age 36.4. Top brand affinities: Anti-aging cream, Kitchenware, Hair removal, Toothbrush, Eyelash extensions.
Top brand affinities include Anti-aging cream, Kitchenware, Hair removal, with strongest over-indexing on Anti-aging cream (1.53× the country average).
Demographically, the Application programming interface audience skews balanced with an average age of 36.4, and over-indexes on personality traits such as Indulgence, Career Orientation.
The typical Application programming interface fan in Colombia is balanced, around 36.4 years old, with strong Indulgence tendencies and a notable affinity for Anti-aging cream.
The key figures that characterise the Application programming interface profile in Colombia.
51.1% are female, 48.9% are male, average age 36.4.
| Metric | Value |
|---|---|
| Female | 51.1% |
| Male | 48.9% |
| Average age | 36.4 |
| Estimated audience size | 2,781,532 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 27% | |
| 20-29 | 22% | |
| 30-39 | 18% | |
| 40-49 | 17% | |
| 50+ | 16% |
of the worldwide Application programming interface audience comes from Colombia.
| Country | Share |
|---|---|
| United States | 16.2% |
| India | 6.3% |
| Brazil | 4.7% |
The strongest cross-interests of the Application programming interface audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Laundry detergent | Home & Garden | 2.05× | ||
| 02 | Air purifier | Home & Garden | 1.99× | ||
| 03 | Bioderma | Beauty & Wellness | 1.71× | ||
| 04 | Celta de Vigo | Sports | 1.68× | ||
| 05 | Clothes iron | Fashion & Accessoires | 1.67× | ||
| 06 | Toothbrush | Beauty & Wellness | 1.61× | ||
| 07 | Eyelash extensions | Beauty & Wellness | 1.60× | ||
| 08 | Artificial nails | Beauty & Wellness | 1.59× | ||
| 09 | Outerwear | Fashion & Accessoires | 1.58× | ||
| 10 | Kitchenware | Home & Garden | 1.57× | ||
| 11 | Christmas decoration | Home & Garden | 1.57× | ||
| 12 | Tooth brushing | Health | 1.55× | ||
| 13 | Face powder | Beauty & Wellness | 1.55× | ||
| 14 | Energy bar | Food & Beverages | 1.55× | ||
| 15 | Nail salon | Beauty & Wellness | 1.54× | ||
| 16 | Anti-aging cream | Beauty & Wellness | 1.53× | ||
| 17 | Hair removal | Beauty & Wellness | 1.52× | ||
| 18 | Bedroom furniture | Home & Garden | 1.52× | ||
| 19 | Lip balm | Beauty & Wellness | 1.52× | ||
| 20 | Mineral water | Food & Beverages | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.36× | |
| Career Orientation | POWER | 1.27× | |
| Design Affinity | PREMIUM | 1.26× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 0.75× | |
| Early Adopter Mentality | POWER | 0.88× | |
| Social Media Usage | JOY | 0.89× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Colombia who actively search for Application programming interface. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Colombia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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