A data profile of the people who buy, follow and care about Central America in Colombia — modelled from more than twelve digital signal sources. Central America has an estimated audience of 2,496,883 people in Colombia.
Central America has an estimated audience of 2,496,883 people in Colombia. 47.8% are female, 52.2% are male, average age 36.2. Top brand affinities: Public transport, Rail transport, Non-alcoholic beverage, Crystal Palace F.C., Tabloid (newspaper format).
Top brand affinities include Public transport, Rail transport, Non-alcoholic beverage, with strongest over-indexing on Public transport (1.6× the country average).
Demographically, the Central America audience skews balanced with an average age of 36.2, and over-indexes on personality traits such as Convenience Orientation, Tradition.
The typical Central America fan in Colombia is balanced, around 36.2 years old, with strong Convenience Orientation tendencies and a notable affinity for Public transport.
The key figures that characterise the Central America profile in Colombia.
47.8% are female, 52.2% are male, average age 36.2.
| Metric | Value |
|---|---|
| Female | 47.8% |
| Male | 52.2% |
| Average age | 36.2 |
| Estimated audience size | 2,496,883 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 28% | |
| 20-29 | 21% | |
| 30-39 | 18% | |
| 40-49 | 17% | |
| 50+ | 16% |
of the worldwide Central America audience comes from Colombia.
| Country | Share |
|---|---|
| United States | 27.0% |
| Mexico | 9.4% |
| Colombia | 5.2% |
The strongest cross-interests of the Central America audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Monopoly (game) | Games | 1.91× | ||
| 02 | Jessica Alba | Movies & TV | 1.91× | ||
| 03 | Tabloid (newspaper format) | Literature | 1.80× | ||
| 04 | Endangered species | Pets & Animals | 1.80× | ||
| 05 | NHL | Sports | 1.71× | ||
| 06 | Crystal Palace F.C. | Sports | 1.65× | ||
| 07 | Lewis Hamilton | Sports | 1.65× | ||
| 08 | Sevilla FC | Sports | 1.63× | ||
| 09 | Cate Blanchett | Movies & TV | 1.62× | ||
| 10 | Public transport | Cars & Mobility | 1.60× | ||
| 11 | Non-alcoholic beverage | Food & Beverages | 1.60× | ||
| 12 | Angling | Sports | 1.60× | ||
| 13 | Rail transport | Travel & Leisure | 1.57× | ||
| 14 | Air pollution | Health | 1.57× | ||
| 15 | NASCAR | Sports | 1.57× | ||
| 16 | Amazon Web Services | Technology & Electronics | 1.55× | ||
| 17 | Arnold Schwarzenegger | Movies & TV | 1.53× | ||
| 18 | New York Yankees | Sports | 1.53× | ||
| 19 | Electronic cigarette | Food & Beverages | 1.52× | ||
| 20 | Tom Cruise | Movies & TV | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.26× | |
| Tradition | CONSERVATISM | 1.16× | |
| Community Orientation | OPEN | 1.11× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.73× | |
| Mindfulness | BALANCE | 0.82× | |
| Pet Ownership | JOY | 0.82× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Colombia who actively search for Central America. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Colombia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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