A data profile of the people who buy, follow and care about Infobae in Colombia — modelled from more than twelve digital signal sources. Infobae has an estimated audience of 2,243,317 people in Colombia.
Infobae has an estimated audience of 2,243,317 people in Colombia. 46.4% are female, 53.6% are male, average age 41.8. Top brand affinities: Forbes, Tesla Motors, CNN, Denver Nuggets, Tabloid (newspaper format).
Top brand affinities include Forbes, Tesla Motors, CNN, with strongest over-indexing on Forbes (2.1× the country average).
Demographically, the Infobae audience skews balanced with an average age of 41.8, and over-indexes on personality traits such as Luxury Orientation, Sustainability.
The typical Infobae fan in Colombia is balanced, around 41.8 years old, with strong Luxury Orientation tendencies and a notable affinity for Forbes.
The key figures that characterise the Infobae profile in Colombia.
46.4% are female, 53.6% are male, average age 41.8.
| Metric | Value |
|---|---|
| Female | 46.4% |
| Male | 53.6% |
| Average age | 41.8 |
| Estimated audience size | 2,243,317 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 20% | |
| 30-39 | 22% | |
| 40-49 | 22% | |
| 50+ | 25% |
of the worldwide Infobae audience comes from Colombia.
| Country | Share |
|---|---|
| Argentina | 30.9% |
| United States | 8.0% |
| Colombia | 7.8% |
The strongest cross-interests of the Infobae audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Rotten Tomatoes | Movies & TV | 2.77× | ||
| 02 | Meghan Markle | Fashion & Accessoires | 2.43× | ||
| 03 | Indiana Pacers | Sports | 2.31× | ||
| 04 | Nanotechnology | Business & Career | 2.22× | ||
| 05 | Forbes | Business & Career | 2.10× | ||
| 06 | Tesla Motors | Cars & Mobility | 1.98× | ||
| 07 | Tabloid (newspaper format) | Literature | 1.79× | ||
| 08 | CNN | Movies & TV | 1.77× | ||
| 09 | Denver Nuggets | Sports | 1.75× | ||
| 10 | The Championships, Wimbledon | Sports | 1.75× | ||
| 11 | Sandra Bullock | Movies & TV | 1.72× | ||
| 12 | The Wall Street Journal | News | 1.67× | ||
| 13 | Amazon Web Services | Technology & Electronics | 1.66× | ||
| 14 | The Economist | Business & Career | 1.65× | ||
| 15 | Suunto | Sports | 1.64× | ||
| 16 | Ryan Reynolds | Movies & TV | 1.63× | ||
| 17 | Bella Thorne | Movies & TV | 1.62× | ||
| 18 | Air France | Travel & Leisure | 1.57× | ||
| 19 | Tom Cruise | Movies & TV | 1.52× | ||
| 20 | Dacia Duster | Cars & Mobility | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 1.27× | |
| Sustainability | BALANCE | 1.12× | |
| Individualism | JOY | 1.10× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.75× | |
| Extroversion | THRILL | 0.77× | |
| Creativity | OPEN | 0.82× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Colombia who actively search for Infobae. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Colombia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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