A data profile of the people who buy, follow and care about International trade in Colombia — modelled from more than twelve digital signal sources. International trade has an estimated audience of 2,729,871 people in Colombia.
International trade has an estimated audience of 2,729,871 people in Colombia. 43.7% are female, 56.3% are male, average age 36.7. Top brand affinities: Do it yourself (DIY), Innovation, Stock market, Public transport, Rail transport.
Top brand affinities include Do it yourself (DIY), Innovation, Stock market, with strongest over-indexing on Do it yourself (DIY) (1.67× the country average).
Demographically, the International trade audience skews more male with an average age of 36.7, and over-indexes on personality traits such as Career Orientation, Risk Appetite.
The typical International trade fan in Colombia is more male, around 36.7 years old, with strong Career Orientation tendencies and a notable affinity for Do it yourself (DIY).
The key figures that characterise the International trade profile in Colombia.
43.7% are female, 56.3% are male, average age 36.7.
| Metric | Value |
|---|---|
| Female | 43.7% |
| Male | 56.3% |
| Average age | 36.7 |
| Estimated audience size | 2,729,871 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 25% | |
| 20-29 | 22% | |
| 30-39 | 20% | |
| 40-49 | 17% | |
| 50+ | 16% |
of the worldwide International trade audience comes from Colombia.
| Country | Share |
|---|---|
| United States | 8.2% |
| Brazil | 4.4% |
| Italy | 3.4% |
The strongest cross-interests of the International trade audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Motorboat | Cars & Mobility | 2.34× | ||
| 02 | Stock market | Business & Career | 2.22× | ||
| 03 | Passive income | Business & Career | 2.00× | ||
| 04 | Solar power | Home & Garden | 1.98× | ||
| 05 | Used car | Cars & Mobility | 1.97× | ||
| 06 | Hybrid electric vehicle | Cars & Mobility | 1.95× | ||
| 07 | Career development | Business & Career | 1.79× | ||
| 08 | Sustainable energy | Home & Garden | 1.76× | ||
| 09 | Money management | Business & Career | 1.71× | ||
| 10 | Bitcoin | Business & Career | 1.71× | ||
| 11 | Automobile repair shop | Cars & Mobility | 1.70× | ||
| 12 | Robotics | Technology & Electronics | 1.69× | ||
| 13 | Lexus | Cars & Mobility | 1.68× | ||
| 14 | Do it yourself (DIY) | Home & Garden | 1.67× | ||
| 15 | Innovation | Business & Career | 1.67× | ||
| 16 | Rail transport | Travel & Leisure | 1.64× | ||
| 17 | Renewable energy | Business & Career | 1.64× | ||
| 18 | Electric motorcycles and scooters | Cars & Mobility | 1.63× | ||
| 19 | Bank account | Business & Career | 1.58× | ||
| 20 | Public transport | Cars & Mobility | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 1.72× | |
| Risk Appetite | THRILL | 1.70× | |
| Luxury Orientation | PREMIUM | 1.32× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 0.56× | |
| Price Sensitivity | PREMIUM | 0.63× | |
| Creativity | OPEN | 0.64× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Colombia who actively search for International trade. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Colombia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.