A data profile of the people who buy, follow and care about Latin in Colombia — modelled from more than twelve digital signal sources. Latin has an estimated audience of 2,616,867 people in Colombia.
Latin has an estimated audience of 2,616,867 people in Colombia. 56.0% are female, 44.0% are male, average age 34.9. Top brand affinities: Non-alcoholic beverage, Jessica Alba, Deportivo Alavés, Roller coaster, Washington Commanders.
Top brand affinities include Non-alcoholic beverage, Jessica Alba, Deportivo Alavés, with strongest over-indexing on Non-alcoholic beverage (1.53× the country average).
Demographically, the Latin audience skews more female with an average age of 34.9, and over-indexes on personality traits such as Convenience Orientation, Extroversion.
The typical Latin fan in Colombia is more female, around 34.9 years old, with strong Convenience Orientation tendencies and a notable affinity for Non-alcoholic beverage.
The key figures that characterise the Latin profile in Colombia.
56.0% are female, 44.0% are male, average age 34.9.
| Metric | Value |
|---|---|
| Female | 56.0% |
| Male | 44.0% |
| Average age | 34.9 |
| Estimated audience size | 2,616,867 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 31% | |
| 20-29 | 23% | |
| 30-39 | 18% | |
| 40-49 | 15% | |
| 50+ | 14% |
of the worldwide Latin audience comes from Colombia.
| Country | Share |
|---|---|
| United States | 25.6% |
| Italy | 7.4% |
| Brazil | 6.8% |
The strongest cross-interests of the Latin audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Jean-Michel Jarre | Music & Radio | 1.61× | ||
| 02 | Jessica Alba | Movies & TV | 1.60× | ||
| 03 | Washington Commanders | Sports | 1.60× | ||
| 04 | Aziz Ansari | Movies & TV | 1.54× | ||
| 05 | Non-alcoholic beverage | Food & Beverages | 1.53× | ||
| 06 | Deportivo Alavés | Sports | 1.53× | ||
| 07 | Roller coaster | Travel & Leisure | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.14× | |
| Extroversion | THRILL | 1.13× | |
| Tradition | CONSERVATISM | 1.13× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.79× | |
| Family Orientation | CONSERVATISM | 0.83× | |
| Price Sensitivity | PREMIUM | 0.86× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Colombia who actively search for Latin. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Colombia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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