Rascasse Audience Intelligence

Latin pop Audience in Colombia

A data profile of the people who buy, follow and care about Latin pop in Colombia — modelled from more than twelve digital signal sources. Latin pop has an estimated audience of 4,449,668 people in Colombia.

#8among Musical genre in Colombia
#182among Topic in Colombia
#13in Music & Radio

Latin pop has an estimated audience of 4,449,668 people in Colombia. 57.2% are female, 42.8% are male, average age 31.8.

Demographically, the Latin pop audience skews more female with an average age of 31.8, and over-indexes on personality traits such as Extroversion, Tradition.

Category: Music & Radio · Type: Topic · Subtype: Musical genre

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-18.

Section 01

At a glance

The key figures that characterise the Latin pop profile in Colombia.

Audience size
4.4M
in Colombia
Gender
57.2%♀
42.8% male
Age
31.8
average years
Country rank
#259
Topic in Colombia
Fig. 01

Search interest · 12-month trend

-56%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Latin pop fans

57.2% are female, 42.8% are male, average age 31.8.

Fig. 02

Gender split

57.2%
Female
42.8%
Male
Demographic split for Latin pop audience in Colombia
MetricValue
Female57.2%
Male42.8%
Average age31.8
Estimated audience size4,449,668
Fig. 03

Age distribution

Ø 31.8
average years
Age distribution of the Latin pop audience in Colombia
Age bracketShare%
16-1938%
20-2926%
30-3916%
40-4911%
50+9%
Fig. 04

Worldwide distribution

4.9%

of the worldwide Latin pop audience comes from Colombia.

Worldwide audience distribution share by country for Latin pop
CountryShare
United States25.8%
Mexico10.2%
Spain8.0%
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Latin pop audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Latin pop audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL1.13×
TraditionCONSERVATISM1.09×
Convenience OrientationPREMIUM1.09×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Latin pop audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.86×
Luxury OrientationPREMIUM0.88×
Quality AwarenessPREMIUM0.89×
0×1.00× baseline2×
Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Musical genre audiences in Colombia

See Latin pop audiences in other countries

How to read this data

Audience size is the estimated number of people in Colombia who actively search for Latin pop. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Colombia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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