Rascasse Audience Intelligence

North Region, Brazil Audience in Colombia

A data profile of the people who buy, follow and care about North Region, Brazil in Colombia — modelled from more than twelve digital signal sources. North Region, Brazil has an estimated audience of 2,850,000 people in Colombia.

#43among POI in Colombia
#60in Travel & Leisure

North Region, Brazil has an estimated audience of 2,850,000 people in Colombia. Top brand affinities: Do it yourself (DIY), Non-alcoholic beverage, Rail transport, Tradition, Virtual reality.

Top brand affinities include Do it yourself (DIY), Non-alcoholic beverage, Rail transport, with strongest over-indexing on Do it yourself (DIY) (1.58× the country average).

The typical North Region, Brazil fan in Colombia shows strong Tradition tendencies and a notable affinity for Do it yourself (DIY).

Category: Travel & Leisure · Type: POI

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-18.

Section 01

At a glance

The key figures that characterise the North Region, Brazil profile in Colombia.

Audience size
2.9M
in Colombia
Country rank
#526
POI in Colombia
Fig. 01

Search interest · 12-month trend

+65%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of North Region, Brazil fans

Fig. 02

Gender split

Demographic split for North Region, Brazil audience in Colombia
MetricValue
Estimated audience size2,850,000
Fig. 04

Worldwide distribution

8.8%

of the worldwide North Region, Brazil audience comes from Colombia.

Worldwide audience distribution share by country for North Region, Brazil
CountryShare
Mexico22.3%
Brazil22.2%
United States11.2%
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the North Region, Brazil audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for North Region, Brazil audience
#·InterestCategoryAffinity×
01Non-alcoholic beverageFood & Beverages2.15×
02Endangered speciesPets & Animals2.04×
03HerbalismHealth2.03×
04Real SociedadSports1.97×
05Baking powderFood & Beverages1.95×
06Crystal Palace F.C.Sports1.93×
07Rail transportTravel & Leisure1.87×
08Mineral waterFood & Beverages1.75×
09CappuccinoFood & Beverages1.68×
10RedditInternet & Social Media1.67×
11Atlético MadridSports1.65×
12Tabloid (newspaper format)Literature1.65×
13Virtual realityTechnology & Electronics1.60×
14TraditionPolitics & Society1.59×
15Do it yourself (DIY)Home & Garden1.58×
16Hello KittyKids & Family1.58×
17Anne HathawayMovies & TV1.58×
18Adam SandlerMovies & TV1.56×
19BarbieKids & Family1.53×
20MinecraftGames1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the North Region, Brazil audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by North Region, Brazil audience · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM1.59×
Convenience OrientationPREMIUM1.41×
ExtroversionTHRILL1.36×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by North Region, Brazil audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.63×
Luxury OrientationPREMIUM0.66×
Career OrientationPOWER0.80×
1.00× baseline
Appendix

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How to read this data

Audience size is the estimated number of people in Colombia who actively search for North Region, Brazil. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Colombia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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