A data profile of the people who buy, follow and care about Romance languages in Colombia — modelled from more than twelve digital signal sources. Romance languages has an estimated audience of 3,689,822 people in Colombia.
Romance languages has an estimated audience of 3,689,822 people in Colombia. 50.8% are female, 49.2% are male, average age 35.8. Top brand affinities: Rail transport, Non-alcoholic beverage, Tom Cruise, Sandra Bullock, Endangered species.
Top brand affinities include Rail transport, Non-alcoholic beverage, Tom Cruise, with strongest over-indexing on Rail transport (1.51× the country average).
Demographically, the Romance languages audience skews balanced with an average age of 35.8, and over-indexes on personality traits such as Convenience Orientation, Individualism.
The typical Romance languages fan in Colombia is balanced, around 35.8 years old, with strong Convenience Orientation tendencies and a notable affinity for Rail transport.
The key figures that characterise the Romance languages profile in Colombia.
50.8% are female, 49.2% are male, average age 35.8.
| Metric | Value |
|---|---|
| Female | 50.8% |
| Male | 49.2% |
| Average age | 35.8 |
| Estimated audience size | 3,689,822 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 29% | |
| 20-29 | 21% | |
| 30-39 | 18% | |
| 40-49 | 17% | |
| 50+ | 15% |
The strongest cross-interests of the Romance languages audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Indiana Pacers | Sports | 2.12× | ||
| 02 | Jean-Michel Jarre | Music & Radio | 1.79× | ||
| 03 | Utah Jazz | Sports | 1.69× | ||
| 04 | Jessica Alba | Movies & TV | 1.66× | ||
| 05 | Washington Commanders | Sports | 1.64× | ||
| 06 | Rotten Tomatoes | Movies & TV | 1.61× | ||
| 07 | Hisense | Technology & Electronics | 1.59× | ||
| 08 | Chicago Blackhawks | Sports | 1.59× | ||
| 09 | Cate Blanchett | Movies & TV | 1.55× | ||
| 10 | Non-alcoholic beverage | Food & Beverages | 1.54× | ||
| 11 | Tom Cruise | Movies & TV | 1.54× | ||
| 12 | Portsmouth F.C. | Sports | 1.54× | ||
| 13 | Sandra Bullock | Movies & TV | 1.52× | ||
| 14 | Seth Rogen | Movies & TV | 1.52× | ||
| 15 | Holiday Inn Express | Travel & Leisure | 1.52× | ||
| 16 | Rail transport | Travel & Leisure | 1.51× | ||
| 17 | Endangered species | Pets & Animals | 1.51× | ||
| 18 | Bose Corporation | Technology & Electronics | 1.51× | ||
| 19 | Deportivo Alavés | Sports | 1.51× | ||
| 20 | FC Girondins de Bordeaux | Sports | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.18× | |
| Individualism | JOY | 1.12× | |
| Indulgence | JOY | 1.11× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.83× | |
| Price Sensitivity | PREMIUM | 0.84× | |
| Mindfulness | BALANCE | 0.86× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Colombia who actively search for Romance languages. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Colombia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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