A data profile of the people who buy, follow and care about Portuguese language in Colombia — modelled from more than twelve digital signal sources. Portuguese language has an estimated audience of 3,833,936 people in Colombia.
Portuguese language has an estimated audience of 3,833,936 people in Colombia. 51.8% are female, 48.2% are male, average age 36.0. Top brand affinities: Crystal Palace F.C., Tom Cruise, Jessica Alba, Monopoly (game), Olympique Lyonnais.
Top brand affinities include Crystal Palace F.C., Tom Cruise, Jessica Alba, with strongest over-indexing on Crystal Palace F.C. (1.51× the country average).
Demographically, the Portuguese language audience skews balanced with an average age of 36.0, and over-indexes on personality traits such as Convenience Orientation, Tradition.
The typical Portuguese language fan in Colombia is balanced, around 36.0 years old, with strong Convenience Orientation tendencies and a notable affinity for Crystal Palace F.C..
The key figures that characterise the Portuguese language profile in Colombia.
51.8% are female, 48.2% are male, average age 36.0.
| Metric | Value |
|---|---|
| Female | 51.8% |
| Male | 48.2% |
| Average age | 36.0 |
| Estimated audience size | 3,833,936 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 28% | |
| 20-29 | 21% | |
| 30-39 | 18% | |
| 40-49 | 17% | |
| 50+ | 16% |
of the worldwide Portuguese language audience comes from Colombia.
| Country | Share |
|---|---|
| Brazil | 32.6% |
| Mexico | 7.4% |
| United States | 7.4% |
The strongest cross-interests of the Portuguese language audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Washington Commanders | Sports | 1.70× | ||
| 02 | Jean-Michel Jarre | Music & Radio | 1.69× | ||
| 03 | Aziz Ansari | Movies & TV | 1.61× | ||
| 04 | Jessica Alba | Movies & TV | 1.60× | ||
| 05 | Ford Galaxy | Cars & Mobility | 1.57× | ||
| 06 | Tom Brady | Sports | 1.54× | ||
| 07 | Audi S5 | Cars & Mobility | 1.54× | ||
| 08 | Tom Cruise | Movies & TV | 1.53× | ||
| 09 | Roller coaster | Travel & Leisure | 1.53× | ||
| 10 | Chicago Blackhawks | Sports | 1.53× | ||
| 11 | Monopoly (game) | Games | 1.52× | ||
| 12 | Crystal Palace F.C. | Sports | 1.51× | ||
| 13 | Deportivo Alavés | Sports | 1.51× | ||
| 14 | Olympique Lyonnais | Sports | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.18× | |
| Tradition | CONSERVATISM | 1.10× | |
| Extroversion | THRILL | 1.06× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 0.77× | |
| Quality Awareness | PREMIUM | 0.78× | |
| Design Affinity | PREMIUM | 0.81× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Colombia who actively search for Portuguese language. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Colombia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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