A data profile of the people who buy, follow and care about Santa Marta in Colombia — modelled from more than twelve digital signal sources. Santa Marta has an estimated audience of 3,328,653 people in Colombia.
Santa Marta has an estimated audience of 3,328,653 people in Colombia. 57.3% are female, 42.7% are male, average age 34.7. Top brand affinities: Energy bar, Clothes iron, Wellington boot, Shangri-La, Online pharmacy.
Top brand affinities include Energy bar, Clothes iron, Wellington boot, with strongest over-indexing on Energy bar (1.73× the country average).
Demographically, the Santa Marta audience skews more female with an average age of 34.7, and over-indexes on personality traits such as Indulgence, Convenience Orientation.
The typical Santa Marta fan in Colombia is more female, around 34.7 years old, with strong Indulgence tendencies and a notable affinity for Energy bar.
The key figures that characterise the Santa Marta profile in Colombia.
57.3% are female, 42.7% are male, average age 34.7.
| Metric | Value |
|---|---|
| Female | 57.3% |
| Male | 42.7% |
| Average age | 34.7 |
| Estimated audience size | 3,328,653 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 28% | |
| 20-29 | 26% | |
| 30-39 | 19% | |
| 40-49 | 15% | |
| 50+ | 12% |
of the worldwide Santa Marta audience comes from Colombia.
| Country | Share |
|---|---|
| Colombia | 55.1% |
| Spain | 6.7% |
| United States | 6.4% |
The strongest cross-interests of the Santa Marta audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Energy bar | Food & Beverages | 1.73× | ||
| 02 | Shangri-La | Travel & Leisure | 1.69× | ||
| 03 | Mandarin Oriental Hotel Group | Travel & Leisure | 1.69× | ||
| 04 | New York Rangers | Sports | 1.60× | ||
| 05 | Clothes iron | Fashion & Accessoires | 1.58× | ||
| 06 | Online pharmacy | Health | 1.56× | ||
| 07 | Wellington boot | Fashion & Accessoires | 1.55× | ||
| 08 | America's Cup | Sports | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.32× | |
| Convenience Orientation | PREMIUM | 1.19× | |
| Travelling | THRILL | 1.17× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 0.85× | |
| Early Adopter Mentality | POWER | 0.86× | |
| Social Media Usage | JOY | 0.88× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Colombia who actively search for Santa Marta. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Colombia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.