Rascasse Audience Intelligence

Tennis Audience in Colombia

A data profile of the people who buy, follow and care about Tennis in Colombia — modelled from more than twelve digital signal sources. Tennis has an estimated audience of 2,375,463 people in Colombia.

#9among Sport in Colombia
#515among Topic in Colombia
#31in Sports

Tennis has an estimated audience of 2,375,463 people in Colombia. 52.2% are female, 47.8% are male, average age 35.3. Top brand affinities: Eudora, Kansas, Habana (baseball club), Sara Lee Corporation.

Top brand affinities include Eudora, Kansas, Habana (baseball club), Sara Lee Corporation, with strongest over-indexing on Eudora, Kansas (2.02× the country average).

Demographically, the Tennis audience skews balanced with an average age of 35.3, and over-indexes on personality traits such as Risk Appetite, Creativity.

The typical Tennis fan in Colombia is balanced, around 35.3 years old, with strong Risk Appetite tendencies and a notable affinity for Eudora, Kansas.

Category: Sports · Type: Topic · Subtype: Sport

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-18.

Section 01

At a glance

The key figures that characterise the Tennis profile in Colombia.

Audience size
2.4M
in Colombia
Gender
52.2%
47.8% male
Age
35.3
average years
Country rank
#685
Topic in Colombia
Fig. 01

Search interest · 12-month trend

-12%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Tennis fans

52.2% are female, 47.8% are male, average age 35.3.

Fig. 02

Gender split

52.2%
Female
47.8%
Male
Demographic split for Tennis audience in Colombia
MetricValue
Female52.2%
Male47.8%
Average age35.3
Estimated audience size2,375,463
Fig. 03

Age distribution

Ø 35.3
average years
Age distribution of the Tennis audience in Colombia
Age bracketShare%
16-1927%
20-2925%
30-3919%
40-4915%
50+13%
Fig. 04

Worldwide distribution

1.5%

of the worldwide Tennis audience comes from Colombia.

Worldwide audience distribution share by country for Tennis
CountryShare
United States15.1%
Japan6.8%
Italy5.6%
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Tennis audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Tennis audience
#·InterestCategoryAffinity×
01Eudora, KansasTravel & Leisure2.02×
02Habana (baseball club)Sports1.58×
03Sara Lee CorporationFood & Beverages1.58×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Tennis audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by Tennis audience · What stands out
TraitClusterDeviationScore
Risk AppetiteTHRILL0.92×
CreativityOPEN0.90×
IndulgenceJOY0.83×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by Tennis audience · Rather not
TraitClusterDeviationScore
IndividualismJOY0.51×
PatriotismCONSERVATISM0.51×
IndulgenceJOY0.83×
1.00× baseline
Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

How to read this data

Audience size is the estimated number of people in Colombia who actively search for Tennis. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Colombia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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