A data profile of the people who buy, follow and care about Tennis in Colombia — modelled from more than twelve digital signal sources. Tennis has an estimated audience of 2,375,463 people in Colombia.
Tennis has an estimated audience of 2,375,463 people in Colombia. 52.2% are female, 47.8% are male, average age 35.3. Top brand affinities: Eudora, Kansas, Habana (baseball club), Sara Lee Corporation.
Top brand affinities include Eudora, Kansas, Habana (baseball club), Sara Lee Corporation, with strongest over-indexing on Eudora, Kansas (2.02× the country average).
Demographically, the Tennis audience skews balanced with an average age of 35.3, and over-indexes on personality traits such as Risk Appetite, Creativity.
The typical Tennis fan in Colombia is balanced, around 35.3 years old, with strong Risk Appetite tendencies and a notable affinity for Eudora, Kansas.
The key figures that characterise the Tennis profile in Colombia.
52.2% are female, 47.8% are male, average age 35.3.
| Metric | Value |
|---|---|
| Female | 52.2% |
| Male | 47.8% |
| Average age | 35.3 |
| Estimated audience size | 2,375,463 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 27% | |
| 20-29 | 25% | |
| 30-39 | 19% | |
| 40-49 | 15% | |
| 50+ | 13% |
of the worldwide Tennis audience comes from Colombia.
| Country | Share |
|---|---|
| United States | 15.1% |
| Japan | 6.8% |
| Italy | 5.6% |
The strongest cross-interests of the Tennis audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Eudora, Kansas | Travel & Leisure | 2.02× | ||
| 02 | Habana (baseball club) | Sports | 1.58× | ||
| 03 | Sara Lee Corporation | Food & Beverages | 1.58× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 0.92× | |
| Creativity | OPEN | 0.90× | |
| Indulgence | JOY | 0.83× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 0.51× | |
| Patriotism | CONSERVATISM | 0.51× | |
| Indulgence | JOY | 0.83× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Colombia who actively search for Tennis. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Colombia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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