A data profile of the people who buy, follow and care about Bleached in Germany — modelled from more than twelve digital signal sources. Bleached has an estimated audience of 668,010 people in Germany.
The average Bleached fan in Germany is 33.8 years old, more male, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Michael B. Jordan, Margot Robbie, Hannah Arendt, with strongest over-indexing on Michael B. Jordan (29.27× the country average).
Demographically, the Bleached audience skews more male with an average age of 33.8, and over-indexes on personality traits such as Spirituality, Risk Appetite.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Bleached fan in Germany is more male, around 33.8 years old, with strong Spirituality tendencies and a notable affinity for Michael B. Jordan.
The key figures that characterise the Bleached profile in Germany.
43.9% are female, 56.1% are male, average age 33.8.
| Metric | Value |
|---|---|
| Female | 43.9% |
| Male | 56.1% |
| Average age | 33.8 |
| Estimated audience size | 668,010 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 28% | |
| 20-29 | 26% | |
| 30-39 | 24% | |
| 40-49 | 16% | |
| 50+ | 7% |
of the worldwide Bleached audience comes from Germany.
| Country | Share |
|---|---|
| United States | 22.5% |
| Japan | 18.9% |
| Brazil | 11.9% |
Where the Bleached audience in Germany is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Nordrhein-Westfalen | ~200K | 1.24× | |
| 02 | Hessen | ~60K | 1.18× | |
| 03 | Bremen | ~7K | 1.15× | |
| 04 | Rheinland-Pfalz | ~40K | 1.09× | |
| 05 | Berlin | ~30K | 1.07× | |
| 06 | Niedersachsen | ~70K | 1.04× | |
| 07 | Baden-Württemberg | ~100K | 1.02× | |
| 08 | Saarland | ~9K | 1.00× | |
| 09 | Hamburg | ~20K | 0.99× | |
| 10 | Bayern | ~100K | 0.98× | |
| 11 | Schleswig-Holstein | ~20K | 0.98× | |
| 12 | Brandenburg | ~20K | 0.90× | |
| 13 | Sachsen-Anhalt | ~20K | 0.88× | |
| 14 | Thüringen | ~20K | 0.88× | |
| 15 | Sachsen | ~30K | 0.83× | |
| 16 | Mecklenburg-Vorpommern | ~10K | 0.82× |
The strongest cross-interests of the Bleached audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Michael B. Jordan | Movies & TV | 29.27× | ||
| 02 | Yvonne Strahovski | Movies & TV | 20.00× | ||
| 03 | Joseph Gordon-Levitt | Movies & TV | 20.00× | ||
| 04 | Josh Duhamel | Fashion & Accessoires | 20.00× | ||
| 05 | Victoria Justice | Movies & TV | 19.51× | ||
| 06 | Hannah Arendt | Literature | 19.34× | ||
| 07 | Google Trends | Internet & Social Media | 18.05× | ||
| 08 | Ben Stiller | Movies & TV | 17.53× | ||
| 09 | Rose Leslie | Movies & TV | 17.40× | ||
| 10 | Chris Pine | Movies & TV | 14.69× | ||
| 11 | Renée Zellweger | Movies & TV | 13.99× | ||
| 12 | Mila Kunis | Movies & TV | 12.91× | ||
| 13 | Jeffrey Dean Morgan | Movies & TV | 12.79× | ||
| 14 | Brie Larson | Movies & TV | 12.48× | ||
| 15 | Oblivion (2013 film) | Movies & TV | 12.47× | ||
| 16 | Lego Star Wars | Kids & Family | 10.73× | ||
| 17 | David Harbour | Movies & TV | 10.48× | ||
| 18 | Margot Robbie | Movies & TV | 10.10× | ||
| 19 | Henry Cavill | Movies & TV | 8.55× | ||
| 20 | Mission: Impossible | Movies & TV | 5.61× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 1.81× | |
| Risk Appetite | THRILL | 1.60× | |
| Convenience Orientation | PREMIUM | 1.52× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 0.71× | |
| Healthy Lifestyle | BALANCE | 0.71× | |
| Pet Ownership | JOY | 0.74× |
Bleached has an estimated audience of 668,010 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
43.9% of Bleached fans are female, 56.1% are male, with an average age of 33.8 years.
Bleached fans show strongest brand affinity for Michael B. Jordan (29.27×), Margot Robbie (10.1×), and Hannah Arendt (19.34×) over the country average.
Bleached fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~100K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.
Beyond Bleached itself, the audience over-indexes on Margot Robbie (10.1×), Hannah Arendt (19.34×), Oblivion (2013 film) (12.47×), and Yvonne Strahovski (20×) compared to the Germany average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Germany who actively search for Bleached. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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