Bleached Audience in United States

Bleached logo

Bleached has an estimated audience of 3,181,697 people in United States. 59.6% are female, 40.4% are male, average age 34.8. Top brand affinities: Keene, New Hampshire, Governor of Michigan, No Escape (1994 film), Harlow, Goop.

Top brand affinities include Keene, New Hampshire, Governor of Michigan, No Escape (1994 film), with strongest over-indexing on Keene, New Hampshire (675× the country average). Demographically, the Bleached audience skews more female with an average age of 34.8, and over-indexes on personality traits such as Luxury Orientation, LGBTQ+ Identity.

Category: Music & Radio · Type: Person · Subtype: Punk

Demographics of Bleached fans

Demographic split for Bleached audience in United States
MetricValue
Female59.6%
Male40.4%
Average age34.8
Estimated audience size3,181,697

Audience persona

The typical Bleached fan in United States is more female, around 34.8 years old, with strong Luxury Orientation tendencies and a notable affinity for Keene, New Hampshire.

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Bleached audience
BrandAffinityCategory
Keene, New Hampshire675×Travel & Leisure
Governor of Michigan14.57×Politics & Society
No Escape (1994 film)16.16×Movies & TV
Harlow16.7×Travel & Leisure
Goop7.48×Internet & Social Media
Wok8.99×Food & Beverages
headspace12.14×Health
Home equity2.5×Home & Garden
TV Fanatic13.33×Movies & TV
Cherish (group)13×Music & Radio
Fairy godmother8.74×Literature
Google Home7.34×Technology & Electronics
Hipster9.78×Politics & Society
Product design1.95×Business & Career
Grace Slick8.25×Music & Radio
Guitar pedalboard15.43×Music & Radio
National Paralympic Committee19.62×Sports
Cam Ward3.04×Sports
Cryptic crossword11.98×Technology & Electronics
Natural rubber1.59×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Bleached audience
TraitClusterScore
Luxury OrientationPREMIUM1.77
LGBTQ+ IdentityOPEN1.41
Urban LifestyleOPEN1.35
IndulgenceJOY1.34
ExtroversionTHRILL1.27
Career OrientationPOWER1.2

Worldwide distribution

Worldwide audience distribution share by country for Bleached
CountryShare
United States21.6%
Japan18.6%
Brazil12.8%

See Bleached audiences in other countries

More Punk audiences in United States

How to read this data

Audience size is the estimated number of people in United States who actively search for Bleached. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.