Rascasse Audience Intelligence

Bleached Audience in United States

A data profile of the people who buy, follow and care about Bleached in United States — modelled from more than twelve digital signal sources. Bleached has an estimated audience of 3,528,560 people in United States.

#12among Punk in United States#1227among Person in United States#868in Music & Radio

The average Bleached fan in United States is 32.1 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Michael B. Jordan, Nordstrom rack, TMZ, with strongest over-indexing on Michael B. Jordan (5.42× the country average).

Demographically, the Bleached audience skews balanced with an average age of 32.1, and over-indexes on personality traits such as Urban Lifestyle, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Bleached fan in United States is balanced, around 32.1 years old, with strong Urban Lifestyle tendencies and a notable affinity for Michael B. Jordan.

Category: Music & Radio · Type: Person · Subtype: Punk

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Bleached profile in United States.

Audience size
3.5M
in United States
Gender
48.8%♀
51.2% male
Age
32.1
average years
Country rank
#8949
Person in United States
Fig. 01

Search interest · 12-month trend

+11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Bleached fans

48.8% are female, 51.2% are male, average age 32.1.

Fig. 02

Gender split

48.8%
Female
51.2%
Male
Demographic split for Bleached audience in United States
MetricValue
Female48.8%
Male51.2%
Average age32.1
Estimated audience size3,528,560
Fig. 03

Age distribution

Ø 32.1
average years
Age distribution of the Bleached audience in United States
Age bracketShare%
16-1934%
20-2927%
30-3919%
40-4913%
50+7%
Fig. 04

Worldwide distribution

22.5%

of the worldwide Bleached audience comes from United States.

Worldwide audience distribution share by country for Bleached
CountryShare
United States22.5%
Japan18.9%
Brazil11.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Bleached audience in United States is strongest.

Fig. 05

Top regions by affinity

Bleached fans by region: top regions in United States
#RegionReachAffinity×
01Texas~400K1.42×
02Georgia~100K1.31×
03Oklahoma~50K1.24×
04California~500K1.21×
05Louisiana~50K1.21×
06North Carolina~100K1.19×
07Maryland~70K1.19×
08Florida~300K1.18×
09Alabama~60K1.16×
10Virginia~100K1.15×
11Arkansas~30K1.15×
12Mississippi~30K1.14×
13Kentucky~50K1.13×
14Nevada~40K1.13×
15Arizona~80K1.12×
16Washington~70K1.07×
17South Carolina~60K1.07×
18Indiana~70K1.05×
19Kansas~30K1.05×
20Alaska~8K1.05×
21New York~200K1.04×
22Missouri~60K1.04×
23Illinois~100K1.03×
24Tennessee~70K1.03×
25New Jersey~90K1.02×
26Delaware~10K1.01×
27Ohio~100K1.00×
28Utah~30K1.00×
29Michigan~90K0.98×
30New Mexico~20K0.98×
31West Virginia~20K0.97×
32Rhode Island~10K0.97×
33Pennsylvania~100K0.96×
34Connecticut~30K0.96×
35Hawaii~10K0.96×
36Minnesota~50K0.94×
37Oregon~40K0.94×
38Massachusetts~60K0.92×
39North Dakota~6K0.89×
40Wisconsin~50K0.88×
41Nebraska~20K0.88×
42South Dakota~7K0.86×
43Colorado~50K0.85×
44Iowa~20K0.83×
45Idaho~10K0.82×
46Maine~10K0.77×
47Montana~7K0.74×
48Washington, District of Columbia~7K0.72×
49Vermont~4K0.69×
50New Hampshire~9K0.68×
Fig. 06

Affinity by region

Affinity by region — Bleached, United States
0.68×1.00×1.42×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Bleached audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Bleached audience
#·InterestCategoryAffinity×
01Michael B. JordanMovies & TV5.42×
02Teyana TaylorMovies & TV4.98×
03New York PostNews3.14×
04Internet celebrityInternet & Social Media2.80×
05Nordstrom rackFashion & Accessoires2.63×
06Chicago BullsSports2.50×
07TMZInternet & Social Media2.44×
08FedExBusiness & Career2.37×
09StreetwearFashion & Accessoires2.25×
10Discount storesShopping2.16×
11Los Angeles LakersSports2.04×
12Mortgage loansBusiness & Career1.86×
13TV talkshowsMovies & TV1.83×
14Pizza HutFood & Beverages1.82×
15SubwayFood & Beverages1.73×
16Shopping mallsShopping1.70×
17McDonald'sFood & Beverages1.63×
18HairstyleBeauty & Wellness1.59×
19Instant messagingInternet & Social Media1.54×
20PinterestInternet & Social Media1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Bleached audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Bleached audience · What stands out
TraitClusterDeviationScore
Urban LifestyleOPEN1.56×
IndulgenceJOY1.56×
Career OrientationPOWER1.49×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Bleached audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.72×
Pet OwnershipJOY0.83×
TraditionCONSERVATISM0.95×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Bleached have in United States?

Bleached has an estimated audience of 3,528,560 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Bleached fans?

48.8% of Bleached fans are female, 51.2% are male, with an average age of 32.1 years.

03

Which brands do Bleached fans like most?

Bleached fans show strongest brand affinity for Michael B. Jordan (5.42×), Nordstrom rack (2.63×), and TMZ (2.44×) over the country average.

04

Where do Bleached fans live in United States?

Bleached fans in United States are most concentrated in California (reach ~500K), Texas (reach ~400K), and Florida (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Bleached fans also like?

Beyond Bleached itself, the audience over-indexes on Nordstrom rack (2.63×), TMZ (2.44×), Teyana Taylor (4.98×), and New York Post (3.14×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in United States who actively search for Bleached. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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