Dogma Audience in Germany
Dogma has an estimated audience of 282,603 people in Germany. 27.4% are female, 72.6% are male, average age 36.6. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Dog breed, KLIX (AM), Ho, Ghana, Goosebumps (film), Israel.
The average Dogma fan in Germany is 36.6 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Dog breed, KLIX (AM), Ho, Ghana, with strongest over-indexing on Dog breed (6.68× the country average). Demographically, the Dogma audience skews more male with an average age of 36.6, and over-indexes on personality traits such as Healthy Lifestyle, Tradition. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Music & Radio · Type: Person · Subtype: Singer-songwriter
Demographics of Dogma fans
| Metric | Value |
|---|---|
| Female | 27.4% |
| Male | 72.6% |
| Average age | 36.6 |
| Estimated audience size | 282,603 |
Audience persona
The typical Dogma fan in Germany is more male, around 36.6 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Dog breed.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 64,351 | 1.04× |
| Bayern | 49,576 | 1.09× |
| Baden-Württemberg | 38,743 | 1× |
| Niedersachsen | 28,403 | 1.03× |
| Hessen | 22,326 | 1.04× |
| Rheinland-Pfalz | 15,399 | 1.09× |
| Berlin | 15,101 | 1.2× |
| Sachsen | 13,939 | 1.01× |
| Schleswig-Holstein | 10,218 | 1.01× |
| Brandenburg | 8,036 | 0.92× |
| Hamburg | 6,913 | 1.08× |
| Thüringen | 6,637 | 0.92× |
| Sachsen-Anhalt | 5,990 | 0.82× |
| Mecklenburg-Vorpommern | 4,298 | 0.8× |
| Saarland | 3,461 | 1× |
| Bremen | 2,329 | 0.96× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Dog breed | 6.68× | Pets & Animals |
| KLIX (AM) | 7× | Music & Radio |
| Ho, Ghana | 10.92× | Travel & Leisure |
| Goosebumps (film) | 20.91× | Movies & TV |
| Israel | 4.02× | Travel & Leisure |
| Hunting knife | 10.05× | Home & Garden |
| Gorinchem | 15.66× | Travel & Leisure |
| Winemaking | 5.41× | Food & Beverages |
| Progressive rock | 1.79× | Music & Radio |
| Personalised Gifts | 1.85× | Home & Garden |
| Birthday Gifts | 1.51× | Kids & Family |
| Celtic mythology | 4.5× | Arts & Culture |
| myDealZ | 2.34× | Shopping |
| Hakone, Kanagawa | 5.1× | Travel & Leisure |
| Da Hool | 14.79× | Music & Radio |
| Home Delivery | 2.08× | Food & Beverages |
| Wim Hof | 4.99× | Sports |
| Ghost the Musical | 12.09× | Music & Radio |
| Google Analytics | 1.9× | Internet & Social Media |
| Parris Goebel | 20.33× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Healthy Lifestyle | BALANCE | 1.38 |
| Tradition | CONSERVATISM | 1.29 |
| Patriotism | CONSERVATISM | 1.27 |
| Extroversion | THRILL | 1.25 |
| Indulgence | JOY | 1.15 |
| Sports Activity | POWER | 1.02 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 47.8% |
| United Kingdom | 7.6% |
| Brazil | 6.4% |
See Dogma audiences in other countries
More Singer-songwriter audiences in Germany
- Wirtz (6,981,640)
- Gil Ofarim (5,360,176)
- Billie Eilish (2,623,353)
- Diesel (2,382,819)
- Chris Rea (2,309,197)
Frequently asked questions
How many fans does Dogma have in Germany?
Dogma has an estimated audience of 282,603 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Dogma fans?
27.4% of Dogma fans are female, 72.6% are male, with an average age of 36.6 years.
Which brands do Dogma fans like most?
Dogma fans show strongest brand affinity for Dog breed (6.68×), KLIX (AM) (7×), and Ho, Ghana (10.92×) over the country average.
Where do Dogma fans live in Germany?
Dogma fans in Germany are most concentrated in Nordrhein-Westfalen (reach 64,351), Bayern (reach 49,576), and Baden-Württemberg (reach 38,743). These three regions account for the largest share of the active audience.
What other brands do Dogma fans also like?
Beyond Dogma itself, the audience over-indexes on KLIX (AM) (7×), Ho, Ghana (10.92×), Goosebumps (film) (20.91×), and Israel (4.02×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Dogma. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.