A data profile of the people who buy, follow and care about Frederick Lau in Germany — modelled from more than twelve digital signal sources. Frederick Lau has an estimated audience of 1,251,469 people in Germany.
The average Frederick Lau fan in Germany is 25.7 years old, more male, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Scooby-Doo, Christoph Maria Herbst, Jan Josef Liefers, with strongest over-indexing on Scooby-Doo (11.43× the country average).
Demographically, the Frederick Lau audience skews more male with an average age of 25.7, and over-indexes on personality traits such as Community Orientation, Patriotism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Frederick Lau fan in Germany is more male, around 25.7 years old, with strong Community Orientation tendencies and a notable affinity for Scooby-Doo.
The key figures that characterise the Frederick Lau profile in Germany.
37.6% are female, 62.4% are male, average age 25.7.
| Metric | Value |
|---|---|
| Female | 37.6% |
| Male | 62.4% |
| Average age | 25.7 |
| Estimated audience size | 1,251,469 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 56% | |
| 20-29 | 26% | |
| 30-39 | 15% | |
| 40-49 | 4% | |
| 50+ | 0% |
of the worldwide Frederick Lau audience comes from Germany.
| Country | Share |
|---|---|
| Germany | 87.1% |
| Austria | 3.6% |
| Switzerland | 1.6% |
Where the Frederick Lau audience in Germany is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Berlin | ~40K | 1.31× | |
| 02 | Brandenburg | ~30K | 1.30× | |
| 03 | Sachsen-Anhalt | ~20K | 1.11× | |
| 04 | Mecklenburg-Vorpommern | ~10K | 1.09× | |
| 05 | Hamburg | ~20K | 1.08× | |
| 06 | Niedersachsen | ~70K | 1.06× | |
| 07 | Sachsen | ~30K | 1.06× | |
| 08 | Thüringen | ~20K | 1.04× | |
| 09 | Schleswig-Holstein | ~20K | 1.03× | |
| 10 | Nordrhein-Westfalen | ~100K | 1.00× | |
| 11 | Bremen | ~5K | 0.88× | |
| 12 | Rheinland-Pfalz | ~30K | 0.87× | |
| 13 | Hessen | ~40K | 0.85× | |
| 14 | Bayern | ~80K | 0.82× | |
| 15 | Baden-Württemberg | ~70K | 0.80× | |
| 16 | Saarland | ~6K | 0.79× |
The strongest cross-interests of the Frederick Lau audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Palina Rojinski | Movies & TV | 11.51× | ||
| 02 | Christoph Maria Herbst | Movies & TV | 11.50× | ||
| 03 | Jan Josef Liefers | Movies & TV | 11.50× | ||
| 04 | Karoline Herfurth | Movies & TV | 11.50× | ||
| 05 | Christoph Waltz | Movies & TV | 11.50× | ||
| 06 | Jürgen Vogel | Movies & TV | 11.50× | ||
| 07 | Nora Tschirner | Movies & TV | 11.50× | ||
| 08 | Florian David Fitz | Movies & TV | 11.50× | ||
| 09 | Axel Prahl | Movies & TV | 11.50× | ||
| 10 | Ben Stiller | Movies & TV | 11.50× | ||
| 11 | Moritz Bleibtreu | Movies & TV | 11.50× | ||
| 12 | Vincent D'Onofrio | Movies & TV | 11.50× | ||
| 13 | Scooby-Doo | Movies & TV | 11.43× | ||
| 14 | Emilia Schüle | Movies & TV | 11.33× | ||
| 15 | Dakota Johnson | Movies & TV | 5.50× | ||
| 16 | Beetlejuice | Movies & TV | 4.46× | ||
| 17 | FC St. Pauli | Sports | 4.36× | ||
| 18 | Christian Ulmen | Movies & TV | 4.19× | ||
| 19 | Tagesschau | Movies & TV | 2.67× | ||
| 20 | SV Werder Bremen | Sports | 2.40× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.38× | |
| Patriotism | CONSERVATISM | 1.29× | |
| Spirituality | BALANCE | 1.20× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.77× | |
| Sports Activity | POWER | 0.83× | |
| Quality Awareness | PREMIUM | 0.84× |
Frederick Lau has an estimated audience of 1,251,469 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
37.6% of Frederick Lau fans are female, 62.4% are male, with an average age of 25.7 years.
Frederick Lau fans show strongest brand affinity for Scooby-Doo (11.43×), Christoph Maria Herbst (11.5×), and Jan Josef Liefers (11.5×) over the country average.
Frederick Lau fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~80K), and Baden-Württemberg (reach ~70K). These three regions account for the largest share of the active audience.
Beyond Frederick Lau itself, the audience over-indexes on Christoph Maria Herbst (11.5×), Jan Josef Liefers (11.5×), Karoline Herfurth (11.5×), and Christoph Waltz (11.5×) compared to the Germany average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Germany who actively search for Frederick Lau. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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