Rascasse Audience Intelligence

Marketing Audience in Germany

A data profile of the people who buy, follow and care about Marketing in Germany — modelled from more than twelve digital signal sources. Marketing has an estimated audience of 1,765,199 people in Germany.

#135among Field of study in Germany#2138among Topic in Germany#356in Business & Career

The average Marketing fan in Germany is 40.0 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Category: Business & Career · Type: Topic · Subtype: Field of study

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Marketing profile in Germany.

Audience size
1.8M
in Germany
Gender
52.2%♀
47.8% male
Age
40.0
average years
Country rank
#3806
Topic in Germany
Fig. 01

Search interest · 12-month trend

-22%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Marketing fans

52.2% are female, 47.8% are male, average age 40.0.

Fig. 02

Gender split

52.2%
Female
47.8%
Male
Demographic split for Marketing audience in Germany
MetricValue
Female52.2%
Male47.8%
Average age40.0
Estimated audience size1,765,199
Fig. 03

Age distribution

Ø 40.0
average years
Age distribution of the Marketing audience in Germany
Age bracketShare%
16-1917%
20-2918%
30-3922%
40-4923%
50+20%
Fig. 04

Worldwide distribution

2.8%

of the worldwide Marketing audience comes from Germany.

Worldwide audience distribution share by country for Marketing
CountryShare
United States16.2%
Italy3.8%
Brazil3.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Marketing audience in Germany is strongest.

Fig. 05

Top regions by affinity

Marketing fans by region: top regions in Germany
#RegionReachAffinity×
01Hessen~200K1.22×
02Hamburg~50K1.17×
03Baden-Württemberg~300K1.15×
04Rheinland-Pfalz~100K1.13×
05Berlin~90K1.12×
06Nordrhein-Westfalen~400K1.11×
07Bremen~20K1.11×
08Bayern~300K1.06×
09Niedersachsen~200K1.04×
10Schleswig-Holstein~60K0.98×
11Sachsen~80K0.89×
12Thüringen~40K0.87×
13Saarland~20K0.87×
14Brandenburg~50K0.86×
15Sachsen-Anhalt~30K0.73×
16Mecklenburg-Vorpommern~20K0.72×
Fig. 06

Affinity by region

Affinity by region — Marketing, Germany
0.72×1.00×1.22×
Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Field of study audiences in Germany

See Marketing audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Marketing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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