A data profile of the people who buy, follow and care about Nature One in Germany — modelled from more than twelve digital signal sources. Nature One has an estimated audience of 482,011 people in Germany.
The average Nature One fan in Germany is 23.1 years old, more male, and lives primarily in Baden-Württemberg.
The audience is concentrated in Baden-Württemberg, Nordrhein-Westfalen, Rheinland-Pfalz.
The key figures that characterise the Nature One profile in Germany.
36.7% are female, 63.3% are male, average age 23.1.
| Metric | Value |
|---|---|
| Female | 36.7% |
| Male | 63.3% |
| Average age | 23.1 |
| Estimated audience size | 482,011 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 72% | |
| 20-29 | 19% | |
| 30-39 | 7% | |
| 40-49 | 1% | |
| 50+ | 1% |
of the worldwide Nature One audience comes from Germany.
| Country | Share |
|---|---|
| Germany | 91.0% |
| Switzerland | 1.6% |
| France | 1.3% |
Where the Nature One audience in Germany is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Rheinland-Pfalz | ~100K | 4.22× | |
| 02 | Saarland | ~10K | 2.17× | |
| 03 | Hessen | ~60K | 1.73× | |
| 04 | Baden-Württemberg | ~100K | 1.68× | |
| 05 | Nordrhein-Westfalen | ~100K | 1.01× | |
| 06 | Bayern | ~60K | 0.74× | |
| 07 | Hamburg | ~7K | 0.64× | |
| 08 | Niedersachsen | ~30K | 0.60× | |
| 09 | Bremen | ~2K | 0.50× | |
| 10 | Schleswig-Holstein | ~8K | 0.49× | |
| 11 | Sachsen | ~10K | 0.48× | |
| 12 | Thüringen | ~5K | 0.46× | |
| 13 | Berlin | ~9K | 0.45× | |
| 14 | Mecklenburg-Vorpommern | ~4K | 0.45× | |
| 15 | Sachsen-Anhalt | ~5K | 0.40× | |
| 16 | Brandenburg | ~5K | 0.35× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Germany who actively search for Nature One. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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