Oliver Berben Audience in Germany

Oliver Berben logo

Oliver Berben has an estimated audience of 849,158 people in Germany. 60.7% are female, 39.3% are male, average age 46.1. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Home Office, Time (magazine), Pleural effusion, Progressive rock, Stradivarius.

The average Oliver Berben fan in Germany is 46.1 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Home Office, Time (magazine), Pleural effusion, with strongest over-indexing on Home Office (2.33× the country average). Demographically, the Oliver Berben audience skews more female with an average age of 46.1, and over-indexes on personality traits such as Healthy Lifestyle, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

Category: Movies & TV · Type: Person · Subtype: Director

Demographics of Oliver Berben fans

Demographic split for Oliver Berben audience in Germany
MetricValue
Female60.7%
Male39.3%
Average age46.1
Estimated audience size849,158

Audience persona

The typical Oliver Berben fan in Germany is more female, around 46.1 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Home Office.

Top regions in Germany

Top regions ranked by reach for Oliver Berben in Germany
RegionReachAffinity
Nordrhein-Westfalen198,3781.07×
Bayern134,1440.98×
Baden-Württemberg93,9680.81×
Niedersachsen85,9981.04×
Hessen54,9080.85×
Rheinland-Pfalz40,4040.95×
Sachsen39,3260.94×
Berlin39,0831.03×
Brandenburg33,0111.25×
Schleswig-Holstein31,5731.04×
Sachsen-Anhalt24,0681.09×
Thüringen22,3961.04×
Mecklenburg-Vorpommern17,9141.1×
Hamburg17,7540.93×
Saarland9,2470.89×
Bremen7,1830.99×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Oliver Berben audience
BrandAffinityCategory
Home Office2.33×Business & Career
Time (magazine)3.35×News
Pleural effusion5.49×Health
Progressive rock2.01×Music & Radio
Stradivarius1.63×Shopping
Google Photos2.9×Technology & Electronics
Personalised Gifts1.58×Home & Garden
Jack White1.6×Movies & TV
Škoda Kodiaq1.65×Cars & Mobility
Oliver Kahn2.68×Sports
Esra Erol4.02×Movies & TV
Preacher (comics)4.02×Literature
Home Delivery1.59×Food & Beverages
Emperor Entertainment Group1.89×Business & Career
Zagreb1.83×Travel & Leisure
Figure painting (hobby)1.84×Arts & Culture
Competitive dance2.48×Sports
Granola4.17×Food & Beverages
Homesteading2.83×Home & Garden
Klis10.66×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Oliver Berben audience
TraitClusterScore
Healthy LifestyleBALANCE1.18
Community OrientationOPEN1.18
Pet OwnershipJOY1.18
Sports ActivityPOWER1.04
TraditionCONSERVATISM1.04
LGBTQ+ IdentityOPEN1.03

Worldwide distribution

Worldwide audience distribution share by country for Oliver Berben
CountryShare
Germany91.1%
Austria4.0%
Switzerland2.8%

See Oliver Berben audiences in other countries

More Director audiences in Germany

Frequently asked questions

How many fans does Oliver Berben have in Germany?

Oliver Berben has an estimated audience of 849,158 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

What is the gender split and age of Oliver Berben fans?

60.7% of Oliver Berben fans are female, 39.3% are male, with an average age of 46.1 years.

Which brands do Oliver Berben fans like most?

Oliver Berben fans show strongest brand affinity for Home Office (2.33×), Time (magazine) (3.35×), and Pleural effusion (5.49×) over the country average.

Where do Oliver Berben fans live in Germany?

Oliver Berben fans in Germany are most concentrated in Nordrhein-Westfalen (reach 198,378), Bayern (reach 134,144), and Baden-Württemberg (reach 93,968). These three regions account for the largest share of the active audience.

What other brands do Oliver Berben fans also like?

Beyond Oliver Berben itself, the audience over-indexes on Time (magazine) (3.35×), Pleural effusion (5.49×), Progressive rock (2.01×), and Stradivarius (1.63×) compared to the Germany average.

How to read this data

Audience size is the estimated number of people in Germany who actively search for Oliver Berben. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.