R. Kelly Audience in Germany
R. Kelly has an estimated audience of 368,714 people in Germany. 52.2% are female, 47.8% are male, average age 34.9. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Beck, James Marsden, Aaliyah, American Music Award, Whitney Houston.
The average R. Kelly fan in Germany is 34.9 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Beck, James Marsden, Aaliyah, with strongest over-indexing on Beck (14.16× the country average). Demographically, the R. Kelly audience skews balanced with an average age of 34.9, and over-indexes on personality traits such as Price Sensitivity, Spirituality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Music & Radio · Type: Person · Subtype: R&B
Demographics of R. Kelly fans
| Metric | Value |
|---|---|
| Female | 52.2% |
| Male | 47.8% |
| Average age | 34.9 |
| Estimated audience size | 368,714 |
Audience persona
The typical R. Kelly fan in Germany is balanced, around 34.9 years old, with strong Price Sensitivity tendencies and a notable affinity for Beck.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 101,136 | 1.25× |
| Bayern | 63,800 | 1.08× |
| Baden-Württemberg | 55,697 | 1.11× |
| Niedersachsen | 36,854 | 1.03× |
| Hessen | 35,228 | 1.25× |
| Berlin | 21,566 | 1.31× |
| Rheinland-Pfalz | 19,318 | 1.05× |
| Sachsen | 13,875 | 0.77× |
| Schleswig-Holstein | 12,395 | 0.94× |
| Hamburg | 10,773 | 1.29× |
| Brandenburg | 8,581 | 0.75× |
| Thüringen | 6,504 | 0.69× |
| Sachsen-Anhalt | 6,378 | 0.67× |
| Mecklenburg-Vorpommern | 4,881 | 0.69× |
| Bremen | 3,991 | 1.27× |
| Saarland | 3,902 | 0.86× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Beck | 14.16× | Music & Radio |
| James Marsden | 20× | Movies & TV |
| Aaliyah | 20× | Music & Radio |
| American Music Award | 18.89× | Music & Radio |
| Whitney Houston | 7.34× | Music & Radio |
| Taraji P. Henson | 20× | Movies & TV |
| Inside Man | 20× | Movies & TV |
| British hip hop | 5.89× | Music & Radio |
| Wir sind Helden | 18.21× | Music & Radio |
| Denzel Washington | 8.49× | Movies & TV |
| Dirk Nowitzki | 12.45× | Sports |
| Nelly | 11.02× | Music & Radio |
| Cyndi Lauper | 10.06× | Music & Radio |
| Kilt | 20× | Fashion & Accessoires |
| Winona Ryder | 5.07× | Movies & TV |
| Haftbefehl | 4.31× | Music & Radio |
| Jack White | 5.41× | Movies & TV |
| Nina Chuba | 3.85× | Music & Radio |
| This Is Us (TV series) | 11.14× | Movies & TV |
| Celine Dion | 4.9× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Price Sensitivity | PREMIUM | 1.64 |
| Spirituality | BALANCE | 1.42 |
| Urban Lifestyle | OPEN | 1.35 |
| Early Adopter Mentality | POWER | 1.26 |
| Individualism | JOY | 1.22 |
| Luxury Orientation | PREMIUM | 1.19 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 61.2% |
| United Kingdom | 7.7% |
| Germany | 5.0% |
See R. Kelly audiences in other countries
More R&B audiences in Germany
- Whitney Houston (2,322,925)
- Nelly Furtado (2,321,660)
- Jennifer Lopez (2,083,086)
- Rihanna (2,072,690)
- Rhianna (singer) (1,893,955)
Frequently asked questions
How many fans does R. Kelly have in Germany?
R. Kelly has an estimated audience of 368,714 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of R. Kelly fans?
52.2% of R. Kelly fans are female, 47.8% are male, with an average age of 34.9 years.
Which brands do R. Kelly fans like most?
R. Kelly fans show strongest brand affinity for Beck (14.16×), James Marsden (20×), and Aaliyah (20×) over the country average.
Where do R. Kelly fans live in Germany?
R. Kelly fans in Germany are most concentrated in Nordrhein-Westfalen (reach 101,136), Bayern (reach 63,800), and Baden-Württemberg (reach 55,697). These three regions account for the largest share of the active audience.
What other brands do R. Kelly fans also like?
Beyond R. Kelly itself, the audience over-indexes on James Marsden (20×), Aaliyah (20×), American Music Award (18.89×), and Whitney Houston (7.34×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for R. Kelly. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.