Rascasse Audience Intelligence

R. Kelly Audience in United States

Name: R. Kelly — United States
Creator: Rascasse
License: https://rascasse.com/terms/

A data profile of the people who buy, follow and care about R. Kelly in United States — modelled from more than twelve digital signal sources. R. Kelly has an estimated audience of 3,447,949 people in United States.

#12among R&B in United States #1271among Person in United States #892in Music & Radio

The average R. Kelly fan in United States is 37.2 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Lil Duval, Teyana Taylor, TMZ, with strongest over-indexing on Lil Duval (13.81× the country average).

Demographically, the R. Kelly audience skews more female with an average age of 37.2, and over-indexes on personality traits such as Career Orientation, Urban Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical R. Kelly fan in United States is more female, around 37.2 years old, with strong Career Orientation tendencies and a notable affinity for Lil Duval.

Category: Music & Radio · Type: Person · Subtype: R&B

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the R. Kelly profile in United States.

Audience size

3.4M

in United States

Gender

62.2%♀

37.8% male

Age

37.2

average years

Country rank

#9146

Person in United States

Fig. 01

Search interest · 12-month trend

Monthly searches · Source: Rascasse Audience Intelligence

Section 02

Demographics of R. Kelly fans

62.2% are female, 37.8% are male, average age 37.2.

Fig. 02

Gender split

62.2%

Female

37.8%

Male

Demographic split for R. Kelly audience in United States
Metric	Value
Female	62.2%
Male	37.8%
Average age	37.2
Estimated audience size	3,447,949

Fig. 03

Age distribution

Age distribution of the R. Kelly audience in United States
Age bracket	Share	%
16-19		20%
20-29		22%
30-39		24%
40-49		22%
50+		11%

Fig. 04

Worldwide distribution

58.0%

of the worldwide R. Kelly audience comes from United States.

Worldwide audience distribution share by country for R. Kelly
Country	Share
United States	58.0%
United Kingdom	7.6%
Germany	5.2%

Section 03

Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the R. Kelly audience in United States is strongest.

Fig. 05

Top regions by affinity

R. Kelly fans by region: top regions in United States
#	Region	Reach	×
01	Mississippi	~80K	2.16×
02	Louisiana	~100K	1.78×
03	Georgia	~200K	1.72×
04	Alabama	~100K	1.60×
05	South Carolina	~100K	1.47×
06	Maryland	~100K	1.45×
07	North Carolina	~200K	1.43×
08	Illinois	~200K	1.32×
09	Tennessee	~100K	1.27×
10	Arkansas	~50K	1.26×
11	Texas	~500K	1.21×
12	Michigan	~100K	1.19×
13	Virginia	~100K	1.16×
14	Florida	~400K	1.15×
15	Washington, District of Columbia	~20K	1.15×
16	Delaware	~10K	1.13×
17	New York	~300K	1.12×
18	New Jersey	~100K	1.12×
19	Nevada	~50K	1.10×
20	Ohio	~200K	1.09×
21	Indiana	~90K	1.06×
22	Missouri	~80K	1.05×
23	Pennsylvania	~200K	1.02×
24	Oklahoma	~50K	1.02×
25	Connecticut	~50K	1.02×
26	Kentucky	~50K	0.97×
27	California	~500K	0.96×
28	Arizona	~90K	0.93×
29	Kansas	~30K	0.87×
30	Rhode Island	~10K	0.86×
31	Massachusetts	~80K	0.85×
32	Wisconsin	~60K	0.82×
33	Minnesota	~50K	0.80×
34	Washington	~70K	0.79×
35	New Mexico	~20K	0.79×
36	West Virginia	~20K	0.78×
37	Iowa	~30K	0.76×
38	Nebraska	~20K	0.76×
39	Hawaii	~10K	0.74×
40	Alaska	~7K	0.73×
41	North Dakota	~7K	0.71×
42	Colorado	~50K	0.70×
43	Oregon	~40K	0.70×
44	South Dakota	~6K	0.62×
45	Maine	~10K	0.60×
46	Utah	~20K	0.59×
47	Idaho	~10K	0.59×
48	New Hampshire	~10K	0.59×
49	Montana	~7K	0.57×
50	Vermont	~4K	0.54×

Affinity by region — R. Kelly, United States

Section 04

Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the R. Kelly audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for R. Kelly audience
#	Interest	Category	×
01	Lil Duval	Movies & TV	13.81×
02	Boyz II Men	Music & Radio	12.17×
03	Teyana Taylor	Movies & TV	7.20×
04	Bonefish Grill	Food & Beverages	5.86×
05	Katt Williams	Movies & TV	5.71×
06	Cyndi Lauper	Music & Radio	5.16×
07	Brooklyn Nets	Sports	4.92×
08	Shellfish	Food & Beverages	3.97×
09	Melanin	Beauty & Wellness	3.67×
10	Denzel Washington	Movies & TV	3.60×
11	Eventbrite	Travel & Leisure	3.41×
12	Internet celebrity	Internet & Social Media	3.34×
13	TMZ	Internet & Social Media	3.10×
14	Motown	Music & Radio	2.99×
15	Red Lobster	Food & Beverages	2.68×
16	Stand-up comedy	Movies & TV	1.78×
17	Britney Spears	Music & Radio	1.78×
18	Real property	Home & Garden	1.76×
19	Pizza Hut	Food & Beverages	1.57×
20	Gospel music	Music & Radio	1.50×

Section 05

Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the R. Kelly audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out

The strongest tendencies

Top personality traits over-indexed by R. Kelly audience · What stands out
Trait	Cluster	Score
Career Orientation	POWER	1.53×
Urban Lifestyle	OPEN	1.31×
Community Orientation	OPEN	1.25×

0×1.00× baseline2×

↓ Rather not

The weakest tendencies

Top personality traits over-indexed by R. Kelly audience · Rather not
Trait	Cluster	Score
Pet Ownership	JOY	0.77×
Sustainability	BALANCE	0.78×
Mindfulness	BALANCE	0.83×

0×1.00× baseline2×

Section 06

Frequently asked questions

How many fans does R. Kelly have in United States?

R. Kelly has an estimated audience of 3,447,949 people in United States, concentrated in California and Texas.

What is the gender split and age of R. Kelly fans?

62.2% of R. Kelly fans are female, 37.8% are male, with an average age of 37.2 years.

Which brands do R. Kelly fans like most?

R. Kelly fans show strongest brand affinity for Lil Duval (13.81×), Teyana Taylor (7.2×), and TMZ (3.1×) over the country average.

Where do R. Kelly fans live in United States?

R. Kelly fans in United States are most concentrated in California (reach ~500K), Texas (reach ~500K), and Florida (reach ~400K). These three regions account for the largest share of the active audience.

What other brands do R. Kelly fans also like?

Beyond R. Kelly itself, the audience over-indexes on Teyana Taylor (7.2×), TMZ (3.1×), Brooklyn Nets (4.92×), and Internet celebrity (3.34×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for R. Kelly. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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