A data profile of the people who buy, follow and care about The Time in Germany — modelled from more than twelve digital signal sources. The Time has an estimated audience of 266,055 people in Germany.
The average The Time fan in Germany is 47.6 years old, balanced, and lives primarily in Bayern.
The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg.
Top brand affinities include Cameron Diaz, Tears for Fears, Bonnie Tyler, with strongest over-indexing on Cameron Diaz (65.49× the country average).
Demographically, the The Time audience skews balanced with an average age of 47.6, and over-indexes on personality traits such as Convenience Orientation, Tradition.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical The Time fan in Germany is balanced, around 47.6 years old, with strong Convenience Orientation tendencies and a notable affinity for Cameron Diaz.
The key figures that characterise the The Time profile in Germany.
53.6% are female, 46.4% are male, average age 47.6.
| Metric | Value |
|---|---|
| Female | 53.6% |
| Male | 46.4% |
| Average age | 47.6 |
| Estimated audience size | 266,055 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 3% | |
| 20-29 | 6% | |
| 30-39 | 20% | |
| 40-49 | 45% | |
| 50+ | 26% |
of the worldwide The Time audience comes from Germany.
| Country | Share |
|---|---|
| United Kingdom | 50.7% |
| Japan | 13.4% |
| United States | 6.5% |
Where the The Time audience in Germany is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Berlin | ~20K | 1.82× | |
| 02 | Hamburg | ~10K | 1.63× | |
| 03 | Bayern | ~60K | 1.48× | |
| 04 | Hessen | ~20K | 1.18× | |
| 05 | Nordrhein-Westfalen | ~60K | 1.07× | |
| 06 | Baden-Württemberg | ~40K | 1.05× | |
| 07 | Bremen | ~2K | 1.01× | |
| 08 | Schleswig-Holstein | ~9K | 0.96× | |
| 09 | Niedersachsen | ~30K | 0.95× | |
| 10 | Rheinland-Pfalz | ~10K | 0.94× | |
| 11 | Saarland | ~3K | 0.91× | |
| 12 | Mecklenburg-Vorpommern | ~4K | 0.82× | |
| 13 | Brandenburg | ~7K | 0.81× | |
| 14 | Thüringen | ~5K | 0.78× | |
| 15 | Sachsen-Anhalt | ~5K | 0.75× | |
| 16 | Sachsen | ~9K | 0.68× |
The strongest cross-interests of the The Time audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Wet Wet Wet | Music & Radio | 91.99× | ||
| 02 | Chaka Khan | Music & Radio | 86.71× | ||
| 03 | Tears for Fears | Music & Radio | 83.12× | ||
| 04 | Cameron Diaz | Movies & TV | 65.49× | ||
| 05 | School of Rock | Movies & TV | 46.99× | ||
| 06 | Morrissey | Music & Radio | 45.60× | ||
| 07 | James Brown | Music & Radio | 33.92× | ||
| 08 | Lang Lang (pianist) | Music & Radio | 30.37× | ||
| 09 | Bonnie Tyler | Music & Radio | 20.00× | ||
| 10 | Robert Pattinson | Movies & TV | 20.00× | ||
| 11 | Agnetha Fältskog | Music & Radio | 20.00× | ||
| 12 | Milli Vanilli | Music & Radio | 20.00× | ||
| 13 | Cyndi Lauper | Music & Radio | 20.00× | ||
| 14 | Nicole Scherzinger | Music & Radio | 20.00× | ||
| 15 | David Lynch | Movies & TV | 18.69× | ||
| 16 | Iggy Pop | Music & Radio | 17.86× | ||
| 17 | Depeche Mode | Music & Radio | 13.14× | ||
| 18 | Bruce Springsteen | Music & Radio | 9.96× | ||
| 19 | Margot Robbie | Movies & TV | 7.91× | ||
| 20 | Michael Jackson | Music & Radio | 6.16× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.97× | |
| Tradition | CONSERVATISM | 1.89× | |
| Spirituality | BALANCE | 1.74× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 0.60× | |
| Sports Activity | POWER | 0.61× | |
| Family Orientation | CONSERVATISM | 0.64× |
The Time has an estimated audience of 266,055 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
53.6% of The Time fans are female, 46.4% are male, with an average age of 47.6 years.
The Time fans show strongest brand affinity for Cameron Diaz (65.49×), Tears for Fears (83.12×), and Bonnie Tyler (20×) over the country average.
The Time fans in Germany are most concentrated in Bayern (reach ~60K), Nordrhein-Westfalen (reach ~60K), and Baden-Württemberg (reach ~40K). These three regions account for the largest share of the active audience.
Beyond The Time itself, the audience over-indexes on Tears for Fears (83.12×), Bonnie Tyler (20×), Chaka Khan (86.71×), and School of Rock (46.99×) compared to the Germany average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Germany who actively search for The Time. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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