The Time Audience in Germany
The Time has an estimated audience of 256,314 people in Germany. 42.1% are female, 57.9% are male, average age 47.3. Top brand affinities: Israel, Preacher (comics), Dog breed, Rosengarten group, KLIX (AM).
Top brand affinities include Israel, Preacher (comics), Dog breed, with strongest over-indexing on Israel (14.32× the country average). Demographically, the The Time audience skews more male with an average age of 47.3, and over-indexes on personality traits such as Tradition, Price Sensitivity.
Category: Music & Radio · Type: Person · Subtype: Soul
Demographics of The Time fans
| Metric | Value |
|---|---|
| Female | 42.1% |
| Male | 57.9% |
| Average age | 47.3 |
| Estimated audience size | 256,314 |
Audience persona
The typical The Time fan in Germany is more male, around 47.3 years old, with strong Tradition tendencies and a notable affinity for Israel.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Israel | 14.32× | Travel & Leisure |
| Preacher (comics) | 24.3× | Literature |
| Dog breed | 3.19× | Pets & Animals |
| Rosengarten group | 44.96× | Travel & Leisure |
| KLIX (AM) | 5.67× | Music & Radio |
| Jack White | 3.45× | Movies & TV |
| Litter box | 1.9× | Pets & Animals |
| Unique Gifts | 1.97× | Shopping |
| Neon Genesis Evangelion (manga) | 9.57× | Literature |
| Ayrton Senna | 6.83× | Sports |
| Hormones: The Series | 10.76× | Movies & TV |
| Craiova | 9.04× | Travel & Leisure |
| Haberler | 1.54× | News |
| Lenny Henry | 18.95× | Movies & TV |
| DEFCON (video game) | 7.83× | Games |
| Birthday Gifts | 1.73× | Kids & Family |
| Pediatric Hematology and Oncology | 9.19× | Health |
| myDealZ | 2.82× | Shopping |
| Christmas Gift | 1.65× | Kids & Family |
| Kotka | 19.34× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Tradition | CONSERVATISM | 1.69 |
| Price Sensitivity | PREMIUM | 1.48 |
| Spirituality | BALANCE | 1.45 |
| Social Media Usage | JOY | 1.33 |
| Convenience Orientation | PREMIUM | 1.32 |
| Extroversion | THRILL | 1.27 |
Worldwide distribution
| Country | Share |
|---|---|
| United Kingdom | 52.0% |
| Japan | 13.0% |
| United States | 6.6% |
See The Time audiences in other countries
More Soul audiences in Germany
- Prince (musician) (1,223,623)
- Édith Piaf (569,221)
- Lionel Richie (477,932)
- Diana Ross (406,831)
- Stevie Wonder (401,963)
How to read this data
Audience size is the estimated number of people in Germany who actively search for The Time. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.