The Time Audience in Germany
The Time has an estimated audience of 256,314 people in Germany. 42.1% are female, 57.9% are male, average age 47.3. Top brand affinities: Cameron Diaz, Chaka Khan, School of Rock, Tears for Fears, Morrissey.
Top brand affinities include Cameron Diaz, Chaka Khan, School of Rock, with strongest over-indexing on Cameron Diaz (62.27× the country average). Demographically, the The Time audience skews more male with an average age of 47.3, and over-indexes on personality traits such as Tradition, Price Sensitivity.
Category: Music & Radio · Type: Person · Subtype: Soul
Demographics of The Time fans
| Metric | Value |
|---|---|
| Female | 42.1% |
| Male | 57.9% |
| Average age | 47.3 |
| Estimated audience size | 256,314 |
Audience persona
The typical The Time fan in Germany is more male, around 47.3 years old, with strong Tradition tendencies and a notable affinity for Cameron Diaz.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Cameron Diaz | 62.27× | Movies & TV |
| Chaka Khan | 136.5× | Music & Radio |
| School of Rock | 82.85× | Movies & TV |
| Tears for Fears | 52.2× | Music & Radio |
| Morrissey | 44.96× | Music & Radio |
| Bonnie Tyler | 20× | Music & Radio |
| Wet Wet Wet | 84.52× | Music & Radio |
| Iggy Pop | 20× | Music & Radio |
| Amazon.com | 4.02× | Shopping |
| Milli Vanilli | 20× | Music & Radio |
| Cyndi Lauper | 20× | Music & Radio |
| Alcoholic beverages | 4.06× | Food & Beverages |
| Roxette | 18.95× | Music & Radio |
| The Smiths | 35.01× | Music & Radio |
| Duran Duran | 21.57× | Music & Radio |
| Bruce Springsteen | 8.95× | Music & Radio |
| Lang Lang (pianist) | 22.72× | Music & Radio |
| Discount stores | 3.02× | Shopping |
| Snap! | 20.13× | Music & Radio |
| Nicole Scherzinger | 20× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Tradition | CONSERVATISM | 1.69 |
| Price Sensitivity | PREMIUM | 1.48 |
| Spirituality | BALANCE | 1.45 |
| Social Media Usage | JOY | 1.33 |
| Convenience Orientation | PREMIUM | 1.32 |
| Extroversion | THRILL | 1.27 |
Worldwide distribution
| Country | Share |
|---|---|
| United Kingdom | 52.0% |
| Japan | 13.0% |
| United States | 6.6% |
See The Time audiences in other countries
More Soul audiences in Germany
- Prince (musician) (1,223,623)
- Lionel Richie (477,932)
- Diana Ross (406,831)
- Stevie Wonder (401,963)
- Barry White (336,285)
How to read this data
Audience size is the estimated number of people in Germany who actively search for The Time. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.