The Time Audience in United States
The Time has an estimated audience of 742,824 people in United States. 53.3% are female, 46.7% are male, average age 45.6. Top brand affinities: Who Wants to Be a Millionaire?, Israel, Days Out With Kids, TV Fanatic, Whataburger.
Top brand affinities include Who Wants to Be a Millionaire?, Israel, Days Out With Kids, with strongest over-indexing on Who Wants to Be a Millionaire? (65.95× the country average). Demographically, the The Time audience skews balanced with an average age of 45.6, and over-indexes on personality traits such as Community Orientation, Urban Lifestyle.
Category: Music & Radio · Type: Person · Subtype: Soul
Demographics of The Time fans
| Metric | Value |
|---|---|
| Female | 53.3% |
| Male | 46.7% |
| Average age | 45.6 |
| Estimated audience size | 742,824 |
Audience persona
The typical The Time fan in United States is balanced, around 45.6 years old, with strong Community Orientation tendencies and a notable affinity for Who Wants to Be a Millionaire?.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Who Wants to Be a Millionaire? | 65.95× | Movies & TV |
| Israel | 5.81× | Travel & Leisure |
| Days Out With Kids | 32.87× | Travel & Leisure |
| TV Fanatic | 17.55× | Movies & TV |
| Whataburger | 2.27× | Food & Beverages |
| Anderson Silva (kickboxer) | 11.18× | Sports |
| Del Mar Fairgrounds | 31.75× | Sports |
| KSTP-TV | 6.3× | Movies & TV |
| University of Florida College of Medicine | 31.88× | Business & Career |
| Mortgage insurance | 3.68× | Business & Career |
| Litter box | 1.71× | Pets & Animals |
| Preacher (comics) | 8.01× | Literature |
| Home staging | 4.08× | Home & Garden |
| Home Delivery | 2.31× | Food & Beverages |
| Google Photos | 1.81× | Technology & Electronics |
| JibJab | 3.95× | Internet & Social Media |
| On the Border Mexican Grill & Cantina | 4.55× | Food & Beverages |
| Sultan Qaboos University | 58.61× | Business & Career |
| Magazine (band) | 3.51× | Music & Radio |
| Stamp collecting | 2.54× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Community Orientation | OPEN | 1.55 |
| Urban Lifestyle | OPEN | 1.35 |
| Spirituality | BALANCE | 1.28 |
| Individualism | JOY | 1.25 |
| Sustainability | BALANCE | 1.22 |
| Extroversion | THRILL | 1.22 |
Worldwide distribution
| Country | Share |
|---|---|
| United Kingdom | 52.0% |
| Japan | 13.0% |
| United States | 6.6% |
See The Time audiences in other countries
More Soul audiences in United States
- Prince (musician) (6,631,289)
- Diana Ross (5,359,667)
- Stevie Wonder (3,986,001)
- Erykah Badu (3,707,930)
- Lionel Richie (3,643,973)
How to read this data
Audience size is the estimated number of people in United States who actively search for The Time. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.