The Time Audience in United States
The Time has an estimated audience of 742,824 people in United States. 53.3% are female, 46.7% are male, average age 45.6. Top brand affinities: Thandie Newton, Cameron Diaz, Autism Awareness, Diabetes mellitus awareness, Microblogging.
Top brand affinities include Thandie Newton, Cameron Diaz, Autism Awareness, with strongest over-indexing on Thandie Newton (158.68× the country average). Demographically, the The Time audience skews balanced with an average age of 45.6, and over-indexes on personality traits such as Community Orientation, Urban Lifestyle.
Category: Music & Radio · Type: Person · Subtype: Soul
Demographics of The Time fans
| Metric | Value |
|---|---|
| Female | 53.3% |
| Male | 46.7% |
| Average age | 45.6 |
| Estimated audience size | 742,824 |
Audience persona
The typical The Time fan in United States is balanced, around 45.6 years old, with strong Community Orientation tendencies and a notable affinity for Thandie Newton.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Thandie Newton | 158.68× | Movies & TV |
| Cameron Diaz | 45.84× | Movies & TV |
| Autism Awareness | 16.23× | Health |
| Diabetes mellitus awareness | 10.65× | Health |
| Microblogging | 10.91× | Technology & Electronics |
| Singer-songwriter | 4.87× | Music & Radio |
| Sheila E. | 46.1× | Music & Radio |
| ITV (TV channel) | 57.75× | Movies & TV |
| Commodores | 42.23× | Music & Radio |
| Avast! | 31.75× | Technology & Electronics |
| Lionel Richie | 17.55× | Music & Radio |
| Faith Evans | 29.15× | Music & Radio |
| Chaka Khan | 22.88× | Music & Radio |
| Income tax | 11.33× | Business & Career |
| Sister Sledge | 58.61× | Music & Radio |
| Quincy Jones | 18.7× | Music & Radio |
| School of Rock | 14.89× | Movies & TV |
| Master P | 20.51× | Music & Radio |
| Ja Rule | 18.41× | Music & Radio |
| Master class | 6.76× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Community Orientation | OPEN | 1.55 |
| Urban Lifestyle | OPEN | 1.35 |
| Spirituality | BALANCE | 1.28 |
| Individualism | JOY | 1.25 |
| Sustainability | BALANCE | 1.22 |
| Extroversion | THRILL | 1.22 |
Worldwide distribution
| Country | Share |
|---|---|
| United Kingdom | 52.0% |
| Japan | 13.0% |
| United States | 6.6% |
See The Time audiences in other countries
More Soul audiences in United States
- Prince (musician) (6,631,289)
- Diana Ross (5,359,667)
- Stevie Wonder (3,986,001)
- Erykah Badu (3,707,930)
- Lionel Richie (3,643,973)
How to read this data
Audience size is the estimated number of people in United States who actively search for The Time. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.