Rascasse Audience Intelligence

The Time Audience in United States

A data profile of the people who buy, follow and care about The Time in United States — modelled from more than twelve digital signal sources. The Time has an estimated audience of 808,057 people in United States.

#15among Soul in United States#6297among Person in United States#3633in Music & Radio

The average The Time fan in United States is 46.1 years old, balanced, and lives primarily in California.

The audience is concentrated in California, New York, Florida.

Top brand affinities include Thandie Newton, Sheila E., Cameron Diaz, with strongest over-indexing on Thandie Newton (134.87× the country average).

Demographically, the The Time audience skews balanced with an average age of 46.1, and over-indexes on personality traits such as Convenience Orientation, Urban Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical The Time fan in United States is balanced, around 46.1 years old, with strong Convenience Orientation tendencies and a notable affinity for Thandie Newton.

Category: Music & Radio · Type: Person · Subtype: Soul

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the The Time profile in United States.

Audience size
808K
in United States
Gender
52.8%♀
47.2% male
Age
46.1
average years
Country rank
#27299
Person in United States
Fig. 01

Search interest · 12-month trend

+56%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of The Time fans

52.8% are female, 47.2% are male, average age 46.1.

Fig. 02

Gender split

52.8%
Female
47.2%
Male
Demographic split for The Time audience in United States
MetricValue
Female52.8%
Male47.2%
Average age46.1
Estimated audience size808,057
Fig. 03

Age distribution

Ø 46.1
average years
Age distribution of the The Time audience in United States
Age bracketShare%
16-194%
20-298%
30-3923%
40-4941%
50+24%
Fig. 04

Worldwide distribution

6.5%

of the worldwide The Time audience comes from United States.

Worldwide audience distribution share by country for The Time
CountryShare
United Kingdom50.7%
Japan13.4%
United States6.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the The Time audience in United States is strongest.

Fig. 05

Top regions by affinity

The Time fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~5K1.91×
02New York~80K1.69×
03Indiana~20K1.52×
04Kansas~9K1.45×
05Wyoming~2K1.45×
06Georgia~30K1.41×
07South Carolina~10K1.23×
08Rhode Island~3K1.18×
09Vermont~2K1.18×
10Florida~60K1.12×
11Massachusetts~20K1.12×
12New Jersey~20K1.10×
13Connecticut~9K1.09×
14California~100K1.08×
15Mississippi~7K1.07×
16Illinois~30K1.05×
17Washington~20K1.04×
18North Carolina~20K1.03×
19Maryland~10K1.02×
20Virginia~20K1.01×
21Tennessee~20K1.01×
22Louisiana~10K1.01×
23Pennsylvania~30K0.99×
24West Virginia~4K0.97×
25Maine~3K0.96×
26Delaware~2K0.96×
27Alabama~10K0.94×
28Kentucky~9K0.94×
29Oregon~9K0.93×
30Colorado~10K0.91×
31Ohio~20K0.90×
32Arkansas~6K0.90×
33Michigan~20K0.88×
34Missouri~10K0.88×
35New Hampshire~3K0.88×
36Oklahoma~8K0.87×
37Alaska~1K0.87×
38Texas~60K0.86×
39Montana~2K0.86×
40South Dakota~2K0.85×
41Arizona~10K0.82×
42Idaho~3K0.82×
43Wisconsin~10K0.80×
44Minnesota~9K0.80×
45Nebraska~3K0.79×
46Nevada~6K0.77×
47New Mexico~3K0.77×
48Hawaii~3K0.77×
49Iowa~5K0.75×
50Utah~5K0.73×
Fig. 06

Affinity by region

Affinity by region — The Time, United States
0.73×1.00×1.91×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the The Time audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for The Time audience
#·InterestCategoryAffinity×
01Sheila E.Music & Radio165.48×
02Thandie NewtonMovies & TV134.87×
03ITV (TV channel)Movies & TV74.48×
04Sister SledgeMusic & Radio46.34×
05CommodoresMusic & Radio39.95×
06Faith EvansMusic & Radio28.91×
07Avast!Technology & Electronics28.73×
08Roger Taylor (Queen drummer)Music & Radio27.16×
09Cameron DiazMovies & TV26.71×
10Quincy JonesMusic & Radio24.09×
11Chaka KhanMusic & Radio23.12×
12Mariano'sFood & Beverages20.34×
13Ja RuleMusic & Radio19.42×
14School of RockMovies & TV17.79×
15Master PMusic & Radio17.47×
16Master classBusiness & Career6.04×
17FedExBusiness & Career4.17×
18Michael JacksonMusic & Radio3.12×
19TMZInternet & Social Media3.10×
20Mortgage loansBusiness & Career2.84×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the The Time audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by The Time audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.73×
Urban LifestyleOPEN1.62×
Community OrientationOPEN1.62×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by The Time audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.73×
Pet OwnershipJOY0.74×
Design AffinityPREMIUM0.79×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does The Time have in United States?

The Time has an estimated audience of 808,057 people in United States, concentrated in California and New York.

02

What is the gender split and age of The Time fans?

52.8% of The Time fans are female, 47.2% are male, with an average age of 46.1 years.

03

Which brands do The Time fans like most?

The Time fans show strongest brand affinity for Thandie Newton (134.87×), Sheila E. (165.48×), and Cameron Diaz (26.71×) over the country average.

04

Where do The Time fans live in United States?

The Time fans in United States are most concentrated in California (reach ~100K), New York (reach ~80K), and Florida (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do The Time fans also like?

Beyond The Time itself, the audience over-indexes on Sheila E. (165.48×), Cameron Diaz (26.71×), ITV (TV channel) (74.48×), and Quincy Jones (24.09×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Soul audiences in United States

See The Time audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for The Time. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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