A data profile of the people who buy, follow and care about Zara Phillips in Germany — modelled from more than twelve digital signal sources. Zara Phillips has an estimated audience of 295,618 people in Germany.
The average Zara Phillips fan in Germany is 49.9 years old, more female, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
The key figures that characterise the Zara Phillips profile in Germany.
100.0% are female, 0.0% are male, average age 49.9.
| Metric | Value |
|---|---|
| Female | 100.0% |
| Male | 0.0% |
| Average age | 49.9 |
| Estimated audience size | 295,618 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 0% | |
| 20-29 | 6% | |
| 30-39 | 20% | |
| 40-49 | 34% | |
| 50+ | 40% |
of the worldwide Zara Phillips audience comes from Germany.
| Country | Share |
|---|---|
| United Kingdom | 44.0% |
| United States | 16.8% |
| Germany | 14.2% |
Where the Zara Phillips audience in Germany is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Schleswig-Holstein | ~10K | 1.17× | |
| 02 | Rheinland-Pfalz | ~20K | 1.14× | |
| 03 | Hamburg | ~7K | 1.12× | |
| 04 | Niedersachsen | ~30K | 1.09× | |
| 05 | Nordrhein-Westfalen | ~70K | 1.07× | |
| 06 | Bremen | ~3K | 1.07× | |
| 07 | Bayern | ~50K | 1.06× | |
| 08 | Saarland | ~4K | 1.02× | |
| 09 | Hessen | ~20K | 1.01× | |
| 10 | Baden-Württemberg | ~40K | 0.99× | |
| 11 | Berlin | ~10K | 0.93× | |
| 12 | Brandenburg | ~8K | 0.90× | |
| 13 | Sachsen-Anhalt | ~7K | 0.90× | |
| 14 | Thüringen | ~7K | 0.89× | |
| 15 | Mecklenburg-Vorpommern | ~5K | 0.88× | |
| 16 | Sachsen | ~10K | 0.84× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Germany who actively search for Zara Phillips. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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