Rascasse Audience Intelligence

City Bank Target Market in United States

City Bank has an estimated audience of 8.8M people in United States.

#9among Bank in United States
#446among brands in United States#405in Business & Career

The average City Bank fan in United States is 32.4 years old, more male, and lives primarily in California.

By number of fans, City Bank ranks #9 among the 613 objects in Bank in United States — 13.2× the group median.

Its fans are 8.2 years younger than the group average of 40.6.

Women make up 44.9% of the fan base, 4.2 percentage points fewer than the group average.

Compared with the other 612 objects in Bank, City Bank fans stand out for their interest in Maceió, Tony Moran and TMB Bank.

Most fans live in California, New York, Florida.

Top affinities include Maceió, Tony Moran, TMB Bank, with strongest over-indexing on Maceió (730.03× the country average).

Demographically, the City Bank audience skews more male with an average age of 32.4, and over-indexes on personality traits such as Sustainability, Travelling.

The typical City Bank fan in United States is more male, around 32.4 years old, with strong Sustainability tendencies and a notable affinity for Maceió.

Category: Business & Career · Type: Brand · Subtype: Bank

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
8.8M
in United States
Gender
44.9%♀
55.1% male
Age
32.4
average years
Country rank
#4091
among all objects in United States
Fig. 01

Search interest · 12-month trend

+13%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Customer demographics of City Bank

44.9% are female, 55.1% are male, average age 32.4.

Fig. 02

Gender split

44.9%
Female
55.1%
Male
Demographic split for City Bank audience in United States
MetricValue
Female44.9%
Male55.1%
Average age32.4
Estimated audience size8.8M
Fig. 03

Age distribution

Ø 32.4
average years
Age distribution of the City Bank audience in United States
Age bracketShare%
16-2435%
25-3429%
35-4417%
45-5411%
55+8%
Fig. 04

Worldwide distribution

75.8%

of the worldwide City Bank audience comes from United States.

Worldwide audience distribution share by country for City Bank
CountryShare
United States75.8%
China3.8%
Hong Kong3.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

City Bank customers by region in United States
#RegionReachAffinity×
01New York~1.5M2.86×
02California~2M2.07×
03Illinois~500K1.56×
04Florida~900K1.50×
05Nevada~100K1.47×
06New Jersey~400K1.44×
07Washington, District of Columbia~30K1.44×
08Connecticut~100K1.43×
09Idaho~60K1.19×
10Maryland~200K1.18×
11Washington~200K1.14×
12Arizona~200K1.13×
13Montana~30K1.12×
14West Virginia~50K1.09×
15Delaware~30K1.08×
16Texas~600K1.06×
17New Mexico~60K1.02×
18Virginia~200K1.00×
19Oregon~100K1.00×
20Vermont~20K1.00×
21North Carolina~300K0.96×
22Utah~80K0.96×
23Colorado~100K0.95×
24Wisconsin~100K0.94×
25Hawaii~40K0.93×
26New Hampshire~30K0.93×
27Pennsylvania~300K0.92×
28South Carolina~100K0.92×
29Massachusetts~200K0.89×
30Rhode Island~20K0.87×
31Alaska~20K0.87×
32Georgia~300K0.86×
33Michigan~200K0.84×
34Minnesota~100K0.83×
35Maine~30K0.83×
36Ohio~200K0.80×
37Tennessee~200K0.80×
38Missouri~100K0.78×
39Oklahoma~80K0.76×
40Kansas~60K0.76×
41Louisiana~90K0.73×
42Nebraska~40K0.73×
43Indiana~100K0.72×
44Iowa~60K0.71×
45South Dakota~20K0.71×
46Arkansas~60K0.70×
47Alabama~90K0.69×
48Kentucky~80K0.68×
49North Dakota~10K0.68×
50Mississippi~50K0.65×
Fig. 06

Affinity by region

Affinity by region — City Bank, United States
0.65×1.00×2.86×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the City Bank audience vs. the country average
#·InterestCategoryAffinity×
01MaceióTravel & Leisure730.03×
02Tony MoranMovies & TV687.50×
03TMB BankBusiness & Career330.40×
04NedbankBusiness & Career318.23×
05Standard BankBusiness & Career248.50×
06KasikornbankBusiness & Career233.86×
07Supertech LimitedBrand204.82×
08The Smurfs (film)Movies & TV165.97×
09Ahsanullah University of Science and TechnologyBusiness & Career163.47×
10MoominLiterature115.67×
11Banco de América CentralBusiness & Career112.31×
12LeerTravel & Leisure108.64×
13Nudie JeansFashion & Accessoires81.66×
14Polaroid CorporationTechnology & Electronics71.03×
15Ben WhishawMovies & TV62.98×
16International Chamber of CommerceBusiness & Career60.83×
17Herschel Supply Co.Fashion & Accessoires59.95×
18BayerHealth45.84×
19Stuart WeitzmanFashion & Accessoires26.50×
20FedEx GroundBusiness & Career20.00×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the City Bank audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the City Bank audience vs. the country average · What stands out
TraitClusterDeviationScore
SustainabilityBALANCE3.45×
TravellingTHRILL2.52×
Design AffinityPREMIUM2.17×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the City Bank audience vs. the country average · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.91×
Community OrientationOPEN1.00×
Family OrientationCONSERVATISM1.05×
0×1.00× baseline2×
Appendix

Explore more audiences

More Bank audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in City Bank over the last 12 months. Modelled, not counted; people interested in several brands count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/us/city-bank-127283” · Methodology