Rascasse Audience Intelligence

LE SSERAFIM Audience in United States

LE SSERAFIM has an estimated audience of 2M people in United States.

#7among K-pop in United States
#2411among people in United States#1410in Music & Radio

The average LE SSERAFIM fan in United States is 32.1 years old, more female, and lives primarily in Texas.

By number of fans, LE SSERAFIM ranks #6 among the 61 objects in K-pop in United States — 10.2× the group median.

Its fans are 1.3 years older than the group average of 30.8.

Women make up 61.5% of the fan base, 5.9 percentage points fewer than the group average.

Most fans live in Texas, New York, Florida.

Top affinities include BTS, IU (singer), Park Ji-min, with strongest over-indexing on BTS (22.78× the country average).

Demographically, the LE SSERAFIM audience skews more female with an average age of 32.1, and over-indexes on personality traits such as Patriotism, Design Affinity.

The typical LE SSERAFIM fan in United States is more female, around 32.1 years old, with strong Patriotism tendencies and a notable affinity for BTS.

Category: Music & Radio · Type: Person · Subtype: K-pop

Data status: Q2/2026 · Source & method

Section 01

At a glance

Audience size
2M
in United States
Gender
61.5%♀
38.5% male
Age
32.1
average years
Country rank
#14110
among all objects in United States
Fig. 01

Search interest · 12-month trend

+89%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of LE SSERAFIM fans

61.5% are female, 38.5% are male, average age 32.1.

Fig. 02

Gender split

61.5%
Female
38.5%
Male
Demographic split for LE SSERAFIM audience in United States
MetricValue
Female61.5%
Male38.5%
Average age32.1
Estimated audience size2M
Fig. 03

Age distribution

Ø 32.1
average years
Age distribution of the LE SSERAFIM audience in United States
Age bracketShare%
16-2443%
25-3421%
35-4414%
45-5411%
55+10%
Fig. 04

Worldwide distribution

20.1%

of the worldwide LE SSERAFIM audience comes from United States.

Worldwide audience distribution share by country for LE SSERAFIM
CountryShare
Japan45.5%
United States20.1%
Brazil5.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

LE SSERAFIM fans by region: top regions in United States
#RegionReachAffinity×
01Hawaii~20K2.15×
02Washington~100K2.06×
03Nevada~40K1.83×
04Texas~200K1.57×
05New Jersey~80K1.42×
06New York~200K1.37×
07Virginia~70K1.32×
08Maryland~50K1.28×
09Georgia~80K1.19×
10Massachusetts~50K1.12×
11Oregon~30K1.09×
12North Carolina~70K1.08×
13New Mexico~10K1.06×
14Florida~100K1.04×
15Connecticut~20K1.04×
16Oklahoma~20K0.99×
17Indiana~40K0.98×
18Pennsylvania~70K0.96×
19Kentucky~30K0.94×
20Rhode Island~6K0.92×
21Michigan~50K0.91×
22Utah~20K0.91×
23Louisiana~30K0.90×
24Ohio~60K0.89×
25Nebraska~10K0.88×
26South Carolina~30K0.87×
27Arkansas~20K0.86×
28Wisconsin~30K0.85×
29Colorado~30K0.85×
30Washington, District of Columbia~3K0.83×
31Tennessee~40K0.82×
32Alabama~20K0.81×
33Kansas~10K0.81×
34Missouri~30K0.80×
35Idaho~9K0.80×
36Mississippi~10K0.78×
37South Dakota~4K0.78×
38West Virginia~8K0.77×
39North Dakota~4K0.76×
40Iowa~10K0.74×
41New Hampshire~6K0.73×
42Wyoming~2K0.72×
43Vermont~3K0.71×
44Maine~6K0.68×
Fig. 06

Affinity by region

Affinity by region — LE SSERAFIM, United States
0.68×1.00×2.15×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the LE SSERAFIM audience vs. the country average
#·InterestCategoryAffinity×
01BTSMusic & Radio22.78×
02IU (singer)Music & Radio14.47×
03Park Ji-minMusic & Radio13.35×
04Group buyingShopping10.02×
05Boy bandMusic & Radio9.33×
06AllkpopMusic & Radio9.29×
07RakutenShopping9.02×
08COSShopping7.78×
09JollibeeFood & Beverages4.67×
10Anime and manga fandomLiterature4.65×
11Spirit HalloweenKids & Family3.73×
12One PieceMovies & TV3.37×
13MangaLiterature2.60×
14High schoolBusiness & Career2.52×
15Fine artBusiness & Career2.15×
16ComicsLiterature2.11×
17Mobile gameGames1.90×
18SupermanMovies & TV1.89×
19Do it yourself (DIY)Home & Garden1.85×
20Harry PotterMovies & TV1.71×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the LE SSERAFIM audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the LE SSERAFIM audience vs. the country average · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.65×
Design AffinityPREMIUM1.44×
Pet OwnershipJOY1.43×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the LE SSERAFIM audience vs. the country average · Rather not
TraitClusterDeviationScore
Family OrientationCONSERVATISM0.79×
Need for SecurityCONSERVATISM0.83×
Convenience OrientationPREMIUM0.83×
0×1.00× baseline2×
Appendix

Explore more audiences

More K-pop audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in LE SSERAFIM over the last 12 months. Modelled, not counted; people interested in several persons count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
07/2025 – 06/2026 · updated quarterly · data status Q2/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q2/2026, rascasse.com/explore/us/le-sserafim-10026599” · Methodology