A data profile of the people who buy, follow and care about Month in Denmark — modelled from more than twelve digital signal sources. Month has an estimated audience of 1,155,139 people in Denmark.
Month has an estimated audience of 1,155,139 people in Denmark. 51.7% are female, 48.3% are male, average age 45.1. Top brand affinities: Elgiganten, Vacuum cleaner, Hatchback, Linux, Headphones.
Top brand affinities include Elgiganten, Vacuum cleaner, Hatchback, with strongest over-indexing on Elgiganten (1.56× the country average).
Demographically, the Month audience skews balanced with an average age of 45.1, and over-indexes on personality traits such as Family Orientation, Early Adopter Mentality.
The typical Month fan in Denmark is balanced, around 45.1 years old, with strong Family Orientation tendencies and a notable affinity for Elgiganten.
The key figures that characterise the Month profile in Denmark.
51.7% are female, 48.3% are male, average age 45.1.
| Metric | Value |
|---|---|
| Female | 51.7% |
| Male | 48.3% |
| Average age | 45.1 |
| Estimated audience size | 1,155,139 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 13% | |
| 30-39 | 17% | |
| 40-49 | 28% | |
| 50+ | 33% |
of the worldwide Month audience comes from Denmark.
| Country | Share |
|---|---|
| United States | 29.3% |
| United Kingdom | 6.2% |
| Japan | 4.8% |
The strongest cross-interests of the Month audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | High-net-worth individual | Business & Career | 2.47× | ||
| 02 | Digital Trends | Technology & Electronics | 2.47× | ||
| 03 | Haglöfs | Fashion & Accessoires | 2.47× | ||
| 04 | The Timberland Company | Fashion & Accessoires | 2.47× | ||
| 05 | Omega | Fashion & Accessoires | 2.45× | ||
| 06 | Audemars Piguet | Fashion & Accessoires | 2.44× | ||
| 07 | Family car | Cars & Mobility | 2.14× | ||
| 08 | Carcare | Cars & Mobility | 1.84× | ||
| 09 | Hatchback | Cars & Mobility | 1.77× | ||
| 10 | Headphones | Technology & Electronics | 1.69× | ||
| 11 | Vehicle insurance | Cars & Mobility | 1.69× | ||
| 12 | Vacuum cleaner | Home & Garden | 1.61× | ||
| 13 | Milan | Travel & Leisure | 1.61× | ||
| 14 | Bluetooth | Technology & Electronics | 1.57× | ||
| 15 | Elgiganten | Shopping | 1.56× | ||
| 16 | Car dealership | Cars & Mobility | 1.56× | ||
| 17 | Hamburger | Food & Beverages | 1.54× | ||
| 18 | Linux | Technology & Electronics | 1.52× | ||
| 19 | Pasta | Food & Beverages | 1.52× | ||
| 20 | Winery | Food & Beverages | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 1.40× | |
| Early Adopter Mentality | POWER | 1.31× | |
| Need for Security | CONSERVATISM | 1.22× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 0.87× | |
| Mindfulness | BALANCE | 0.92× | |
| Design Affinity | PREMIUM | 0.92× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Denmark who actively search for Month. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Denmark. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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