A data profile of the people who buy, follow and care about Month in Sweden — modelled from more than twelve digital signal sources. Month has an estimated audience of 1,280,310 people in Sweden.
Month has an estimated audience of 1,280,310 people in Sweden. 50.1% are female, 49.9% are male, average age 43.5. Top brand affinities: Garden furniture, Hardware store, Dyson, LED lamp, Air purifier.
Top brand affinities include Garden furniture, Hardware store, Dyson, with strongest over-indexing on Garden furniture (1.58× the country average).
Demographically, the Month audience skews balanced with an average age of 43.5, and over-indexes on personality traits such as Price Sensitivity, Tradition.
The typical Month fan in Sweden is balanced, around 43.5 years old, with strong Price Sensitivity tendencies and a notable affinity for Garden furniture.
The key figures that characterise the Month profile in Sweden.
50.1% are female, 49.9% are male, average age 43.5.
| Metric | Value |
|---|---|
| Female | 50.1% |
| Male | 49.9% |
| Average age | 43.5 |
| Estimated audience size | 1,280,310 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 15% | |
| 30-39 | 18% | |
| 40-49 | 27% | |
| 50+ | 28% |
of the worldwide Month audience comes from Sweden.
| Country | Share |
|---|---|
| United States | 29.3% |
| United Kingdom | 6.2% |
| Japan | 4.8% |
The strongest cross-interests of the Month audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Dyson | Home & Garden | 1.96× | ||
| 02 | Open-source software | Technology & Electronics | 1.77× | ||
| 03 | Under Armour | Fashion & Accessoires | 1.76× | ||
| 04 | Air purifier | Home & Garden | 1.67× | ||
| 05 | Helly Hansen | Fashion & Accessoires | 1.66× | ||
| 06 | Contact lens | Health | 1.65× | ||
| 07 | Casio | Fashion & Accessoires | 1.65× | ||
| 08 | Hardware store | Home & Garden | 1.64× | ||
| 09 | Fitbit | Technology & Electronics | 1.64× | ||
| 10 | Activity tracker | Technology & Electronics | 1.62× | ||
| 11 | Toothpaste | Beauty & Wellness | 1.59× | ||
| 12 | Garden furniture | Home & Garden | 1.58× | ||
| 13 | Battery charger | Home & Garden | 1.58× | ||
| 14 | Makita | Home & Garden | 1.57× | ||
| 15 | Projectors | Technology & Electronics | 1.57× | ||
| 16 | Workwear | Fashion & Accessoires | 1.54× | ||
| 17 | Noise-cancelling headphones | Technology & Electronics | 1.52× | ||
| 18 | Life insurance | Business & Career | 1.51× | ||
| 19 | Customer satisfaction | Business & Career | 1.51× | ||
| 20 | LED lamp | Home & Garden | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 1.27× | |
| Tradition | CONSERVATISM | 1.23× | |
| Indulgence | JOY | 1.19× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 0.67× | |
| Pet Ownership | JOY | 0.82× | |
| Extroversion | THRILL | 0.83× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Sweden who actively search for Month. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Sweden. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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