A data profile of the people who buy, follow and care about Month in United Kingdom — modelled from more than twelve digital signal sources. Month has an estimated audience of 4,554,544 people in United Kingdom.
The average Month fan in United Kingdom is 40.0 years old, more female, and lives primarily in England.
The audience is concentrated in England, South East, Yorkshire and the Humber.
Top brand affinities include Mineral water, Fasting, Air purifier, with strongest over-indexing on Mineral water (1.55× the country average).
Demographically, the Month audience skews more female with an average age of 40.0, and over-indexes on personality traits such as Convenience Orientation, Indulgence.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Month fan in United Kingdom is more female, around 40.0 years old, with strong Convenience Orientation tendencies and a notable affinity for Mineral water.
The key figures that characterise the Month profile in United Kingdom.
59.6% are female, 40.4% are male, average age 40.0.
| Metric | Value |
|---|---|
| Female | 59.6% |
| Male | 40.4% |
| Average age | 40.0 |
| Estimated audience size | 4,554,544 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 20% | |
| 30-39 | 22% | |
| 40-49 | 24% | |
| 50+ | 18% |
of the worldwide Month audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 29.3% |
| United Kingdom | 6.2% |
| Japan | 4.8% |
Where the Month audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | West Midlands | ~300K | 1.45× | |
| 02 | Yorkshire and the Humber | ~500K | 1.33× | |
| 03 | Wales | ~300K | 1.20× | |
| 04 | North East | ~200K | 1.14× | |
| 05 | East of England | ~500K | 1.09× | |
| 06 | Northern Ireland | ~100K | 1.04× | |
| 07 | South East | ~500K | 0.89× | |
| 08 | Scotland | ~400K | 0.88× | |
| 09 | England | ~3.5M | 0.86× | |
| 10 | South West | ~300K | 0.83× | |
| 11 | East Midlands | ~300K | 0.83× | |
| 12 | North West | ~200K | 0.50× |
The strongest cross-interests of the Month audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | United Parcel Service | Business & Career | 2.23× | ||
| 02 | Organic certification | Food & Beverages | 1.79× | ||
| 03 | Gut flora | Health | 1.77× | ||
| 04 | Food intolerance | Food & Beverages | 1.76× | ||
| 05 | Insect repellent | Health | 1.72× | ||
| 06 | Air purifier | Home & Garden | 1.66× | ||
| 07 | Oral-B | Beauty & Wellness | 1.65× | ||
| 08 | Autonomous car | Cars & Mobility | 1.63× | ||
| 09 | Coconut oil | Food & Beverages | 1.61× | ||
| 10 | Fair trade | Business & Career | 1.60× | ||
| 11 | Fasting | Health | 1.57× | ||
| 12 | Mineral water | Food & Beverages | 1.55× | ||
| 13 | Smoothie | Food & Beverages | 1.55× | ||
| 14 | Health insurance | Business & Career | 1.55× | ||
| 15 | Omega-3 fatty acid | Health | 1.55× | ||
| 16 | Hisense | Technology & Electronics | 1.55× | ||
| 17 | Ugg boots | Fashion & Accessoires | 1.54× | ||
| 18 | Laundry detergent | Home & Garden | 1.53× | ||
| 19 | Amazon Web Services | Technology & Electronics | 1.51× | ||
| 20 | Playmobil | Kids & Family | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.28× | |
| Indulgence | JOY | 1.25× | |
| Quality Awareness | PREMIUM | 1.20× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 0.58× | |
| Design Affinity | PREMIUM | 0.77× | |
| Pet Ownership | JOY | 0.83× |
Month has an estimated audience of 4,554,544 people in United Kingdom, concentrated in England and South East.
59.6% of Month fans are female, 40.4% are male, with an average age of 40.0 years.
Month fans show strongest brand affinity for Mineral water (1.55×), Fasting (1.57×), and Air purifier (1.66×) over the country average.
Month fans in United Kingdom are most concentrated in England (reach ~3.5M), South East (reach ~500K), and Yorkshire and the Humber (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Month itself, the audience over-indexes on Fasting (1.57×), Air purifier (1.66×), United Parcel Service (2.23×), and Smoothie (1.55×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Month. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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