Month Audience in Germany
Month has an estimated audience of 673,288 people in Germany. 60.3% are female, 39.7% are male, average age 35.7. Top brand affinities: Rossmann, Winemaking, Fast Five, Jorja Fox, JD Institute of Fashion Technology.
Top brand affinities include Rossmann, Winemaking, Fast Five, with strongest over-indexing on Rossmann (2.17× the country average). Demographically, the Month audience skews more female with an average age of 35.7, and over-indexes on personality traits such as Family Orientation, Price Sensitivity.
Category: Kids & Family · Type: Topic
Demographics of Month fans
| Metric | Value |
|---|---|
| Female | 60.3% |
| Male | 39.7% |
| Average age | 35.7 |
| Estimated audience size | 673,288 |
Audience persona
The typical Month fan in Germany is more female, around 35.7 years old, with strong Family Orientation tendencies and a notable affinity for Rossmann.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Rossmann | 2.17× | Shopping |
| Winemaking | 2.4× | Food & Beverages |
| Fast Five | 2.1× | Movies & TV |
| Jorja Fox | 1.52× | Movies & TV |
| JD Institute of Fashion Technology | 1.8× | Business & Career |
| Cake Craft and Decoration | 1.67× | Food & Beverages |
| Cachapa | 2.01× | Food & Beverages |
| Wasit, Iraq | 1.67× | Travel & Leisure |
| Springfield, Illinois | 1.65× | Travel & Leisure |
| University of Cádiz | 1.52× | Business & Career |
| Fox 13 News | 1.6× | Movies & TV |
| News 13 | 1.6× | Movies & TV |
| The Eagle Shooting Heroes | 1.57× | Movies & TV |
| WESH 2 News | 1.7× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Family Orientation | CONSERVATISM | 1.08 |
| Price Sensitivity | PREMIUM | 1.06 |
| Early Adopter Mentality | POWER | 1.05 |
| Creativity | OPEN | 1.02 |
| Extroversion | THRILL | 0.96 |
| DIY Mentality | THRILL | 0.91 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 29.4% |
| United Kingdom | 6.2% |
| Japan | 4.8% |
See Month audiences in other countries
More Kids & Family audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Month. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.