Month Audience in United States
Month has an estimated audience of 21,553,854 people in United States. 63.7% are female, 36.3% are male, average age 39.6. Top regions: California, Texas, Florida. Top brand affinities: Cassoulet, Cachaça, Cash Cab (U.S. game show), Cachoeira, Caccamo.
The average Month fan in United States is 39.6 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Cassoulet, Cachaça, Cash Cab (U.S. game show), with strongest over-indexing on Cassoulet (1.59× the country average). Demographically, the Month audience skews more female with an average age of 39.6, and over-indexes on personality traits such as Travelling, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 13 brand affinities and 50 regions tracked by Rascasse.
Category: Kids & Family · Type: Topic
Demographics of Month fans
| Metric | Value |
|---|---|
| Female | 63.7% |
| Male | 36.3% |
| Average age | 39.6 |
| Estimated audience size | 21,553,854 |
Audience persona
The typical Month fan in United States is more female, around 39.6 years old, with strong Travelling tendencies and a notable affinity for Cassoulet.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 3,015,887 | 1.27× |
| Texas | 2,361,155 | 1.27× |
| Florida | 1,532,526 | 1.05× |
| New York | 1,176,890 | 0.98× |
| Illinois | 893,359 | 1.24× |
| Pennsylvania | 729,995 | 1.01× |
| Georgia | 714,725 | 1.08× |
| North Carolina | 708,313 | 1.09× |
| New Jersey | 695,772 | 1.27× |
| Ohio | 681,029 | 1.03× |
| Michigan | 573,470 | 1.02× |
| Washington | 492,395 | 1.14× |
| Virginia | 490,685 | 0.93× |
| Arizona | 478,334 | 1.09× |
| Tennessee | 440,050 | 1.02× |
| Indiana | 419,096 | 1.06× |
| Maryland | 381,941 | 1.03× |
| Missouri | 367,590 | 1.06× |
| Massachusetts | 358,007 | 0.84× |
| South Carolina | 335,453 | 1.03× |
| Colorado | 325,613 | 0.96× |
| Minnesota | 321,767 | 1.04× |
| Louisiana | 313,406 | 1.13× |
| Alabama | 313,183 | 1.04× |
| Wisconsin | 311,795 | 0.96× |
| Kentucky | 292,525 | 1.08× |
| Oklahoma | 274,718 | 1.15× |
| Oregon | 267,011 | 1.08× |
| Nevada | 222,534 | 1.07× |
| Connecticut | 189,612 | 0.88× |
| Mississippi | 186,611 | 1.05× |
| Arkansas | 185,124 | 1.04× |
| Iowa | 176,365 | 0.99× |
| Utah | 174,705 | 0.91× |
| Kansas | 169,965 | 1× |
| New Mexico | 124,565 | 1.15× |
| West Virginia | 106,556 | 1.06× |
| Nebraska | 103,122 | 0.95× |
| Hawaii | 100,541 | 1.09× |
| Idaho | 93,525 | 0.87× |
| Maine | 64,765 | 0.84× |
| New Hampshire | 59,472 | 0.7× |
| Washington, District of Columbia | 54,011 | 0.83× |
| Montana | 53,979 | 0.9× |
| Rhode Island | 53,569 | 0.78× |
| Delaware | 53,257 | 0.9× |
| South Dakota | 42,134 | 0.85× |
| Alaska | 41,566 | 0.9× |
| North Dakota | 38,878 | 0.88× |
| Vermont | 26,009 | 0.69× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Cassoulet | 1.59× | Food & Beverages |
| Cachaça | 1.81× | Food & Beverages |
| Cash Cab (U.S. game show) | 1.65× | Movies & TV |
| Cachoeira | 1.85× | Travel & Leisure |
| Caccamo | 1.52× | Travel & Leisure |
| On Horsemanship | 1.9× | Literature |
| University of Cádiz | 1.65× | Business & Career |
| Čačak | 1.59× | Travel & Leisure |
| San Roque, Cádiz | 1.6× | Travel & Leisure |
| Liassine Cadamuro-Bentaïba | 1.58× | Sports |
| Boyolali Regency | 1.66× | Travel & Leisure |
| The Girl from Ipanema | 1.59× | |
| FC Dinamo II București | 1.65× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Travelling | THRILL | 1.15 |
| Indulgence | JOY | 1.13 |
| Family Orientation | CONSERVATISM | 1.13 |
| Price Sensitivity | PREMIUM | 1.04 |
| Quality Awareness | PREMIUM | 1.02 |
| Convenience Orientation | PREMIUM | 0.99 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 29.4% |
| United Kingdom | 6.2% |
| Japan | 4.8% |
See Month audiences in other countries
More Kids & Family audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
Frequently asked questions
How many fans does Month have in United States?
Month has an estimated audience of 21,553,854 people in United States, concentrated in California and Texas.
What is the gender split and age of Month fans?
63.7% of Month fans are female, 36.3% are male, with an average age of 39.6 years.
Which brands do Month fans like most?
Month fans show strongest brand affinity for Cassoulet (1.59×), Cachaça (1.81×), and Cash Cab (U.S. game show) (1.65×) over the country average.
Where do Month fans live in United States?
Month fans in United States are most concentrated in California (reach 3,015,887), Texas (reach 2,361,155), and Florida (reach 1,532,526). These three regions account for the largest share of the active audience.
What other brands do Month fans also like?
Beyond Month itself, the audience over-indexes on Cachaça (1.81×), Cash Cab (U.S. game show) (1.65×), Cachoeira (1.85×), and Caccamo (1.52×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Month. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.