Month Audience in United States

Month has an estimated audience of 21,553,854 people in United States. 63.7% are female, 36.3% are male, average age 39.6. Top regions: California, Texas, Florida. Top brand affinities: Life insurance, Health insurance, Home insurance, Hair iron, Bank account.

The average Month fan in United States is 39.6 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Life insurance, Health insurance, Home insurance, with strongest over-indexing on Life insurance (1.83× the country average). Demographically, the Month audience skews more female with an average age of 39.6, and over-indexes on personality traits such as Travelling, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Kids & Family · Type: Topic

Demographics of Month fans

Demographic split for Month audience in United States
MetricValue
Female63.7%
Male36.3%
Average age39.6
Estimated audience size21,553,854

Audience persona

The typical Month fan in United States is more female, around 39.6 years old, with strong Travelling tendencies and a notable affinity for Life insurance.

Top regions in United States

Top regions ranked by reach for Month in United States
RegionReachAffinity
California3,015,8871.27×
Texas2,361,1551.27×
Florida1,532,5261.05×
New York1,176,8900.98×
Illinois893,3591.24×
Pennsylvania729,9951.01×
Georgia714,7251.08×
North Carolina708,3131.09×
New Jersey695,7721.27×
Ohio681,0291.03×
Michigan573,4701.02×
Washington492,3951.14×
Virginia490,6850.93×
Arizona478,3341.09×
Tennessee440,0501.02×
Indiana419,0961.06×
Maryland381,9411.03×
Missouri367,5901.06×
Massachusetts358,0070.84×
South Carolina335,4531.03×
Colorado325,6130.96×
Minnesota321,7671.04×
Louisiana313,4061.13×
Alabama313,1831.04×
Wisconsin311,7950.96×
Kentucky292,5251.08×
Oklahoma274,7181.15×
Oregon267,0111.08×
Nevada222,5341.07×
Connecticut189,6120.88×
Mississippi186,6111.05×
Arkansas185,1241.04×
Iowa176,3650.99×
Utah174,7050.91×
Kansas169,9651×
New Mexico124,5651.15×
West Virginia106,5561.06×
Nebraska103,1220.95×
Hawaii100,5411.09×
Idaho93,5250.87×
Maine64,7650.84×
New Hampshire59,4720.7×
Washington, District of Columbia54,0110.83×
Montana53,9790.9×
Rhode Island53,5690.78×
Delaware53,2570.9×
South Dakota42,1340.85×
Alaska41,5660.9×
North Dakota38,8780.88×
Vermont26,0090.69×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Month audience
BrandAffinityCategory
Life insurance1.83×Business & Career
Health insurance1.65×Business & Career
Home insurance1.65×Business & Career
Hair iron1.52×Beauty & Wellness
Bank account1.73×Business & Career
Debit card1.51×Business & Career
Diabetes mellitus type 2 awareness1.81×Health
Fasting1.66×Health
Money management1.63×Business & Career
Smart TV1.51×Technology & Electronics
Homeowner association1.58×Business & Career
Air purifier1.67×Home & Garden
Speech recognition2.17×Technology & Electronics
Contactless payment1.86×Business & Career
Organic certification1.52×Food & Beverages
Tooth brushing1.58×Health
Travel insurance1.79×Travel & Leisure
Energy conservation1.58×Home & Garden
Gut flora1.85×Health
Kayak.com1.6×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Month audience
TraitClusterScore
TravellingTHRILL1.15
IndulgenceJOY1.13
Family OrientationCONSERVATISM1.13
Price SensitivityPREMIUM1.04
Quality AwarenessPREMIUM1.02
Convenience OrientationPREMIUM0.99

Worldwide distribution

Worldwide audience distribution share by country for Month
CountryShare
United States29.4%
United Kingdom6.2%
Japan4.8%

See Month audiences in other countries

More Kids & Family audiences in United States

Frequently asked questions

How many fans does Month have in United States?

Month has an estimated audience of 21,553,854 people in United States, concentrated in California and Texas.

What is the gender split and age of Month fans?

63.7% of Month fans are female, 36.3% are male, with an average age of 39.6 years.

Which brands do Month fans like most?

Month fans show strongest brand affinity for Life insurance (1.83×), Health insurance (1.65×), and Home insurance (1.65×) over the country average.

Where do Month fans live in United States?

Month fans in United States are most concentrated in California (reach 3,015,887), Texas (reach 2,361,155), and Florida (reach 1,532,526). These three regions account for the largest share of the active audience.

What other brands do Month fans also like?

Beyond Month itself, the audience over-indexes on Health insurance (1.65×), Home insurance (1.65×), Hair iron (1.52×), and Bank account (1.73×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Month. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.