Rascasse Audience Intelligence

Month Audience in United States

A data profile of the people who buy, follow and care about Month in United States — modelled from more than twelve digital signal sources. Month has an estimated audience of 21,553,854 people in United States.

#1018among Topic in United States#54in Kids & Family

The average Month fan in United States is 39.6 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include United Parcel Service, Microwave oven, QVC, with strongest over-indexing on United Parcel Service (1.56× the country average).

Demographically, the Month audience skews more female with an average age of 39.6, and over-indexes on personality traits such as Family Orientation, Price Sensitivity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Month fan in United States is more female, around 39.6 years old, with strong Family Orientation tendencies and a notable affinity for United Parcel Service.

Category: Kids & Family · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Month profile in United States.

Audience size
21.6M
in United States
Gender
63.7%♀
36.3% male
Age
39.6
average years
Country rank
#1488
Topic in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Month fans

63.7% are female, 36.3% are male, average age 39.6.

Fig. 02

Gender split

63.7%
Female
36.3%
Male
Demographic split for Month audience in United States
MetricValue
Female63.7%
Male36.3%
Average age39.6
Estimated audience size21,553,854
Fig. 03

Age distribution

Ø 39.6
average years
Age distribution of the Month audience in United States
Age bracketShare%
16-1920%
20-2918%
30-3919%
40-4923%
50+20%
Fig. 04

Worldwide distribution

29.3%

of the worldwide Month audience comes from United States.

Worldwide audience distribution share by country for Month
CountryShare
United States29.3%
United Kingdom6.2%
Japan4.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Month audience in United States is strongest.

Fig. 05

Top regions by affinity

Month fans by region: top regions in United States
#RegionReachAffinity×
01Illinois~900K1.21×
02Texas~2M1.20×
03California~3M1.19×
04New Jersey~600K1.16×
05Oklahoma~300K1.15×
06Louisiana~300K1.14×
07New Mexico~100K1.14×
08Alabama~300K1.11×
09Kentucky~300K1.11×
10Arkansas~200K1.10×
11West Virginia~100K1.10×
12Hawaii~100K1.10×
13Washington~500K1.09×
14North Carolina~700K1.08×
15Arizona~500K1.08×
16Mississippi~200K1.08×
17Indiana~400K1.05×
18Oregon~300K1.05×
19Kansas~200K1.05×
20Missouri~400K1.04×
21South Carolina~300K1.04×
22Georgia~700K1.03×
23Minnesota~300K1.02×
24Pennsylvania~700K1.01×
25Nevada~200K1.01×
26Iowa~200K1.00×
27Ohio~700K0.99×
28Michigan~600K0.99×
29Maryland~400K0.99×
30Tennessee~400K0.98×
31Wisconsin~300K0.98×
32Nebraska~100K0.98×
33Montana~60K0.98×
34South Dakota~50K0.98×
35Alaska~50K0.98×
36Florida~1.5M0.97×
37North Dakota~40K0.96×
38Delaware~60K0.94×
39Virginia~500K0.92×
40Maine~70K0.92×
41Utah~200K0.91×
42Idaho~100K0.91×
43New York~1M0.90×
44Colorado~300K0.90×
45Connecticut~200K0.87×
46Rhode Island~60K0.84×
47Massachusetts~300K0.80×
48Washington, District of Columbia~50K0.78×
49Vermont~30K0.78×
50New Hampshire~60K0.76×
Fig. 06

Affinity by region

Affinity by region — Month, United States
0.76×1.00×1.21×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Month audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Month audience
#·InterestCategoryAffinity×
01Baking powderFood & Beverages1.93×
02Microwave ovenHome & Garden1.79×
03HypermarketShopping1.79×
04Organic certificationFood & Beverages1.72×
05QVCMovies & TV1.69×
06Wearable technologyTechnology & Electronics1.68×
07Air purifierHome & Garden1.66×
08MoldHealth1.64×
09Garden furnitureHome & Garden1.63×
10FastingHealth1.62×
11Employment websiteBusiness & Career1.57×
12United Parcel ServiceBusiness & Career1.56×
13JumpsuitFashion & Accessoires1.56×
14ToothbrushBeauty & Wellness1.55×
15SaunaHome & Garden1.54×
16Sugar substituteFood & Beverages1.53×
17Christmas decorationHome & Garden1.53×
18Private schoolKids & Family1.52×
19Laundry detergentHome & Garden1.51×
20Internet service providerTechnology & Electronics1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Month audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Month audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM1.43×
Price SensitivityPREMIUM1.40×
Career OrientationPOWER1.36×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Month audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.79×
Design AffinityPREMIUM0.86×
MindfulnessBALANCE0.89×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Month have in United States?

Month has an estimated audience of 21,553,854 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Month fans?

63.7% of Month fans are female, 36.3% are male, with an average age of 39.6 years.

03

Which brands do Month fans like most?

Month fans show strongest brand affinity for United Parcel Service (1.56×), Microwave oven (1.79×), and QVC (1.69×) over the country average.

04

Where do Month fans live in United States?

Month fans in United States are most concentrated in California (reach ~3M), Texas (reach ~2M), and Florida (reach ~1.5M). These three regions account for the largest share of the active audience.

05

What other brands do Month fans also like?

Beyond Month itself, the audience over-indexes on Microwave oven (1.79×), QVC (1.69×), Hypermarket (1.79×), and Garden furniture (1.63×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Kids & Family audiences in United States

See Month audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Month. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →