A data profile of the people who buy, follow and care about Month in Norway — modelled from more than twelve digital signal sources. Month has an estimated audience of 592,594 people in Norway.
Month has an estimated audience of 592,594 people in Norway. 59.6% are female, 40.4% are male, average age 41.6. Top brand affinities: Birkenstock, Madonna, Workwear, Dyson, Home insurance.
Top brand affinities include Birkenstock, Madonna, Workwear, with strongest over-indexing on Birkenstock (1.53× the country average).
Demographically, the Month audience skews more female with an average age of 41.6, and over-indexes on personality traits such as Price Sensitivity, Quality Awareness.
The typical Month fan in Norway is more female, around 41.6 years old, with strong Price Sensitivity tendencies and a notable affinity for Birkenstock.
The key figures that characterise the Month profile in Norway.
59.6% are female, 40.4% are male, average age 41.6.
| Metric | Value |
|---|---|
| Female | 59.6% |
| Male | 40.4% |
| Average age | 41.6 |
| Estimated audience size | 592,594 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 15% | |
| 30-39 | 19% | |
| 40-49 | 27% | |
| 50+ | 22% |
of the worldwide Month audience comes from Norway.
| Country | Share |
|---|---|
| United States | 29.3% |
| United Kingdom | 6.2% |
| Japan | 4.8% |
The strongest cross-interests of the Month audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Dyson | Home & Garden | 1.87× | ||
| 02 | Open-source software | Technology & Electronics | 1.82× | ||
| 03 | Madonna | Music & Radio | 1.70× | ||
| 04 | Contactless payment | Business & Career | 1.70× | ||
| 05 | Outlet store | Shopping | 1.69× | ||
| 06 | Lip balm | Beauty & Wellness | 1.65× | ||
| 07 | Water filter | Food & Beverages | 1.64× | ||
| 08 | Home insurance | Business & Career | 1.61× | ||
| 09 | TAG Heuer | Fashion & Accessoires | 1.58× | ||
| 10 | Workwear | Fashion & Accessoires | 1.57× | ||
| 11 | Omega-3 fatty acid | Health | 1.57× | ||
| 12 | Concealer | Beauty & Wellness | 1.56× | ||
| 13 | Ray-Ban | Fashion & Accessoires | 1.55× | ||
| 14 | Birkenstock | Fashion & Accessoires | 1.53× | ||
| 15 | Sustainable clothing | Fashion & Accessoires | 1.53× | ||
| 16 | Jumpsuit | Fashion & Accessoires | 1.53× | ||
| 17 | Credit (finance) | Business & Career | 1.52× | ||
| 18 | Under Armour | Fashion & Accessoires | 1.52× | ||
| 19 | Miele | Home & Garden | 1.51× | ||
| 20 | G-Shock | Fashion & Accessoires | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 1.32× | |
| Quality Awareness | PREMIUM | 1.28× | |
| Convenience Orientation | PREMIUM | 1.24× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 0.79× | |
| Extroversion | THRILL | 0.86× | |
| Indulgence | JOY | 0.88× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Norway who actively search for Month. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Norway. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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