A data profile of the people who buy, follow and care about Monegros Desert Festival in Spain — modelled from more than twelve digital signal sources. Monegros Desert Festival has an estimated audience of 159,293 people in Spain.
Monegros Desert Festival has an estimated audience of 159,293 people in Spain. 36.1% are female, 63.9% are male, average age 37.9. Top brand affinities: Berghain, Detroit techno, Resident Advisor, Electronic dance music, Muslim holidays.
Top brand affinities include Berghain, Detroit techno, Resident Advisor, with strongest over-indexing on Berghain (27.3× the country average).
Demographically, the Monegros Desert Festival audience skews more male with an average age of 37.9, and over-indexes on personality traits such as Indulgence, Tradition.
The typical Monegros Desert Festival fan in Spain is more male, around 37.9 years old, with strong Indulgence tendencies and a notable affinity for Berghain.
The key figures that characterise the Monegros Desert Festival profile in Spain.
36.1% are female, 63.9% are male, average age 37.9.
| Metric | Value |
|---|---|
| Female | 36.1% |
| Male | 63.9% |
| Average age | 37.9 |
| Estimated audience size | 159,293 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 30% | |
| 30-39 | 26% | |
| 40-49 | 18% | |
| 50+ | 13% |
The strongest cross-interests of the Monegros Desert Festival audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Berghain | Music & Radio | 27.30× | ||
| 02 | Paul Kalkbrenner | Music & Radio | 19.01× | ||
| 03 | Muslim holidays | Politics & Society | 12.39× | ||
| 04 | Rock festival | Music & Radio | 12.35× | ||
| 05 | Nina Kraviz | Music & Radio | 12.18× | ||
| 06 | Viña Rock | Music & Radio | 12.12× | ||
| 07 | Nathan Fillion | Movies & TV | 11.95× | ||
| 08 | Bumble | Internet & Social Media | 11.91× | ||
| 09 | Detroit techno | Music & Radio | 9.43× | ||
| 10 | Resident Advisor | Music & Radio | 9.28× | ||
| 11 | Italo disco | Music & Radio | 9.28× | ||
| 12 | Foster's Hollywood | Food & Beverages | 5.66× | ||
| 13 | Florida | Travel & Leisure | 4.98× | ||
| 14 | Tomorrowland | Music & Radio | 4.71× | ||
| 15 | Electronic dance music | Music & Radio | 4.17× | ||
| 16 | Betfair | Games | 2.82× | ||
| 17 | Dance music | Music & Radio | 2.28× | ||
| 18 | Formula One | Sports | 1.68× | ||
| 19 | Take-out | Food & Beverages | 1.67× | ||
| 20 | SUVs | Cars & Mobility | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.71× | |
| Tradition | CONSERVATISM | 1.63× | |
| Extroversion | THRILL | 1.47× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.63× | |
| Sustainability | BALANCE | 0.70× | |
| DIY Mentality | THRILL | 0.71× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Monegros Desert Festival. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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