Rascasse Audience Intelligence

Finnkino Target Market in Finland

A data profile of the people who buy, follow and care about Finnkino in Finland — modelled from more than twelve digital signal sources. Finnkino has an estimated audience of 2,048,999 people in Finland.

Finnkino has an estimated audience of 2,048,999 people in Finland. 70.9% are female, 29.1% are male, average age 35.9. Top brand affinities: Subway, Burger King, Pizza Hut, Day spa, Online food ordering.

Top brand affinities include Subway, Burger King, Pizza Hut, with strongest over-indexing on Subway (1.89× the country average).

Demographically, the Finnkino audience skews more female with an average age of 35.9, and over-indexes on personality traits such as Indulgence, Community Orientation.

The typical Finnkino fan in Finland is more female, around 35.9 years old, with strong Indulgence tendencies and a notable affinity for Subway.

Category: Movies & TV · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-17.

Section 01

At a glance

The key figures that characterise the Finnkino profile in Finland.

Audience size
2M
in Finland
Gender
70.9%
29.1% male
Age
35.9
average years
Country rank
#72
Brand in Finland
Fig. 01

Search interest · 12-month trend

+5%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Finnkino

70.9% are female, 29.1% are male, average age 35.9.

Fig. 02

Gender split

70.9%
Female
29.1%
Male
Demographic split for Finnkino audience in Finland
MetricValue
Female70.9%
Male29.1%
Average age35.9
Estimated audience size2,048,999
Fig. 03

Age distribution

Ø 35.9
average years
Age distribution of the Finnkino audience in Finland
Age bracketShare%
16-1923%
20-2925%
30-3923%
40-4918%
50+11%
Fig. 04

Worldwide distribution

98.8%

of the worldwide Finnkino audience comes from Finland.

Worldwide audience distribution share by country for Finnkino
CountryShare
Finland98.8%
Sweden0.3%
United States0.2%
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Finnkino audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Finnkino audience
#·InterestCategoryAffinity×
01Jennifer LawrenceMovies & TV2.50×
02Anne HathawayMovies & TV2.45×
03Pizza HutFood & Beverages2.36×
04Apple TVMovies & TV2.02×
05Tom CruiseMovies & TV1.99×
06SubwayFood & Beverages1.89×
07Day spaBeauty & Wellness1.87×
08Leonardo DiCaprioMovies & TV1.84×
09Johnny DeppMovies & TV1.84×
10Non-alcoholic beverageFood & Beverages1.83×
11Arnold SchwarzeneggerMovies & TV1.80×
12Brad PittMovies & TV1.78×
13Online food orderingFood & Beverages1.68×
14TV talkshowsMovies & TV1.66×
15Board gamesGames1.65×
16TV game showsMovies & TV1.65×
17StarbucksFood & Beverages1.64×
18HypermarketShopping1.58×
19Theme parksTravel & Leisure1.52×
20Burger KingFood & Beverages1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Finnkino audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by Finnkino audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.27×
Community OrientationOPEN1.21×
TraditionCONSERVATISM1.12×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by Finnkino audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.76×
IndividualismJOY0.78×
Risk AppetiteTHRILL0.79×
1.00× baseline
Appendix

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How to read this data

Audience size is the estimated number of people in Finland who actively search for Finnkino. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Finland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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