A data profile of the people who buy, follow and care about Aix-en-Provence in France — modelled from more than twelve digital signal sources. Aix-en-Provence has an estimated audience of 2,587,175 people in France.
Aix-en-Provence has an estimated audience of 2,587,175 people in France. 56.3% are female, 43.7% are male, average age 44.7. Top brand affinities: Love & Sex, Christmas Gift, Kitchen garden, Zoom lens, Christmas tree.
Top brand affinities include Love & Sex, Christmas Gift, Kitchen garden, with strongest over-indexing on Love & Sex (205.18× the country average).
Demographically, the Aix-en-Provence audience skews more female with an average age of 44.7, and over-indexes on personality traits such as Mindfulness, Community Orientation.
The typical Aix-en-Provence fan in France is more female, around 44.7 years old, with strong Mindfulness tendencies and a notable affinity for Love & Sex.
The key figures that characterise the Aix-en-Provence profile in France.
56.3% are female, 43.7% are male, average age 44.7.
| Metric | Value |
|---|---|
| Female | 56.3% |
| Male | 43.7% |
| Average age | 44.7 |
| Estimated audience size | 2,587,175 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 16% | |
| 30-39 | 18% | |
| 40-49 | 24% | |
| 50+ | 33% |
of the worldwide Aix-en-Provence audience comes from France.
| Country | Share |
|---|---|
| France | 66.2% |
| Japan | 6.5% |
| Belgium | 5.3% |
The strongest cross-interests of the Aix-en-Provence audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Love & Sex | Kids & Family | 205.18× | ||
| 02 | Selfridges | Shopping | 187.32× | ||
| 03 | Christmas Gift | Kids & Family | 31.84× | ||
| 04 | Christmas tree | Kids & Family | 24.57× | ||
| 05 | Jumbo (supermarket) | Shopping | 20.00× | ||
| 06 | Zoom lens | Technology & Electronics | 19.11× | ||
| 07 | Kitchen garden | Home & Garden | 16.73× | ||
| 08 | Broadcasting of sports events | Movies & TV | 16.45× | ||
| 09 | Dentistry | Business & Career | 15.77× | ||
| 10 | Hormone | Health | 13.43× | ||
| 11 | Breast Cancer awareness | Health | 13.34× | ||
| 12 | Girl power | Politics & Society | 11.86× | ||
| 13 | Single-lens reflex camera | Technology & Electronics | 9.47× | ||
| 14 | Sustainable products | Politics & Society | 7.85× | ||
| 15 | Burnout (psychology) | Health | 7.85× | ||
| 16 | Psoriasis Awareness | Health | 7.23× | ||
| 17 | Improvisation | Music & Radio | 4.92× | ||
| 18 | Sauna | Home & Garden | 4.14× | ||
| 19 | Real property | Home & Garden | 2.72× | ||
| 20 | Google Maps | Internet & Social Media | 1.72× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 2.44× | |
| Community Orientation | OPEN | 1.61× | |
| Spirituality | BALANCE | 1.25× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 0.71× | |
| Sustainability | BALANCE | 0.89× | |
| Healthy Lifestyle | BALANCE | 0.90× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for Aix-en-Provence. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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