A data profile of the people who buy, follow and care about Atelier in France — modelled from more than twelve digital signal sources. Atelier has an estimated audience of 2,553,169 people in France.
The average Atelier fan in France is 41.2 years old, more female, and lives primarily in Île-de-France.
The audience is concentrated in Île-de-France, Auvergne-Rhône-Alpes, Nouvelle-Aquitaine.
Top brand affinities include Love & Sex, Christmas Gift, Kitchen garden, with strongest over-indexing on Love & Sex (270.59× the country average).
Demographically, the Atelier audience skews more female with an average age of 41.2, and over-indexes on personality traits such as Mindfulness, Quality Awareness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Atelier fan in France is more female, around 41.2 years old, with strong Mindfulness tendencies and a notable affinity for Love & Sex.
The key figures that characterise the Atelier profile in France.
61.5% are female, 38.5% are male, average age 41.2.
| Metric | Value |
|---|---|
| Female | 61.5% |
| Male | 38.5% |
| Average age | 41.2 |
| Estimated audience size | 2,553,169 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 21% | |
| 30-39 | 22% | |
| 40-49 | 22% | |
| 50+ | 23% |
of the worldwide Atelier audience comes from France.
| Country | Share |
|---|---|
| Italy | 19.1% |
| France | 11.7% |
| Romania | 9.5% |
Where the Atelier audience in France is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Île-de-France | ~600K | 1.30× | |
| 02 | Bourgogne-Franche-Comté | ~100K | 1.25× | |
| 03 | Auvergne-Rhône-Alpes | ~300K | 1.09× | |
| 04 | Nouvelle-Aquitaine | ~200K | 1.07× | |
| 05 | Grand Est | ~200K | 1.04× | |
| 06 | Pays de la Loire | ~100K | 1.03× | |
| 07 | Brittany | ~100K | 1.02× | |
| 08 | Provence-Alpes-Côte d'Azur | ~200K | 1.00× | |
| 09 | Occitanie | ~200K | 0.97× | |
| 10 | Normandy | ~100K | 0.90× | |
| 11 | Centre-Val de Loire | ~80K | 0.86× | |
| 12 | Hauts-de-France | ~200K | 0.85× | |
| 13 | Corsica | ~10K | 0.75× |
The strongest cross-interests of the Atelier audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Love & Sex | Kids & Family | 270.59× | ||
| 02 | Selfridges | Shopping | 228.75× | ||
| 03 | Christmas Gift | Kids & Family | 39.15× | ||
| 04 | Christmas tree | Kids & Family | 24.61× | ||
| 05 | Kitchen garden | Home & Garden | 20.29× | ||
| 06 | Pocahontas (1995 film) | Movies & TV | 18.73× | ||
| 07 | Breast Cancer awareness | Health | 15.72× | ||
| 08 | Broadcasting of sports events | Movies & TV | 15.54× | ||
| 09 | Zoom lens | Technology & Electronics | 14.72× | ||
| 10 | Dentistry | Business & Career | 13.17× | ||
| 11 | Hormone | Health | 12.33× | ||
| 12 | Girl power | Politics & Society | 11.51× | ||
| 13 | Sustainable products | Politics & Society | 10.20× | ||
| 14 | Single-lens reflex camera | Technology & Electronics | 9.64× | ||
| 15 | New Testament | Politics & Society | 8.67× | ||
| 16 | Burnout (psychology) | Health | 7.31× | ||
| 17 | Improvisation | Music & Radio | 6.45× | ||
| 18 | Tinder | Internet & Social Media | 4.49× | ||
| 19 | Permanent residency | Business & Career | 4.16× | ||
| 20 | Real property | Home & Garden | 2.32× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 2.67× | |
| Quality Awareness | PREMIUM | 1.71× | |
| Individualism | JOY | 1.56× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 0.84× | |
| Community Orientation | OPEN | 0.85× | |
| Risk Appetite | THRILL | 0.87× |
Atelier has an estimated audience of 2,553,169 people in France, concentrated in Île-de-France and Auvergne-Rhône-Alpes.
61.5% of Atelier fans are female, 38.5% are male, with an average age of 41.2 years.
Atelier fans show strongest brand affinity for Love & Sex (270.59×), Christmas Gift (39.15×), and Kitchen garden (20.29×) over the country average.
Atelier fans in France are most concentrated in Île-de-France (reach ~600K), Auvergne-Rhône-Alpes (reach ~300K), and Nouvelle-Aquitaine (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Atelier itself, the audience over-indexes on Christmas Gift (39.15×), Kitchen garden (20.29×), Christmas tree (24.61×), and Broadcasting of sports events (15.54×) compared to the France average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for Atelier. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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