A data profile of the people who buy, follow and care about Atelier in Italy — modelled from more than twelve digital signal sources. Atelier has an estimated audience of 4,171,907 people in Italy.
The average Atelier fan in Italy is 41.2 years old, more female, and lives primarily in Lombardy.
The audience is concentrated in Lombardy, Campania, Lazio.
Top brand affinities include WhatsApp, Wikipedia, IKEA, with strongest over-indexing on WhatsApp (1.72× the country average).
Demographically, the Atelier audience skews more female with an average age of 41.2, and over-indexes on personality traits such as Convenience Orientation, Creativity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Atelier fan in Italy is more female, around 41.2 years old, with strong Convenience Orientation tendencies and a notable affinity for WhatsApp.
The key figures that characterise the Atelier profile in Italy.
79.1% are female, 20.9% are male, average age 41.2.
| Metric | Value |
|---|---|
| Female | 79.1% |
| Male | 20.9% |
| Average age | 41.2 |
| Estimated audience size | 4,171,907 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 20% | |
| 30-39 | 25% | |
| 40-49 | 23% | |
| 50+ | 21% |
of the worldwide Atelier audience comes from Italy.
| Country | Share |
|---|---|
| Italy | 19.1% |
| France | 11.7% |
| Romania | 9.5% |
Where the Atelier audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Campania | ~800K | 1.62× | |
| 02 | Lombardy | ~900K | 1.26× | |
| 03 | Veneto | ~400K | 1.24× | |
| 04 | Sicilia | ~400K | 1.17× | |
| 05 | Tuscany | ~300K | 1.12× | |
| 06 | Puglia | ~300K | 1.09× | |
| 07 | Lazio | ~600K | 1.08× | |
| 08 | Piedmont | ~300K | 1.02× | |
| 09 | Calabria | ~100K | 1.02× | |
| 10 | Emilia-Romagna | ~300K | 1.01× | |
| 11 | Marche | ~100K | 1.01× | |
| 12 | Trentino-Alto Adige/Südtirol | ~80K | 0.97× | |
| 13 | Friuli-Venezia Giulia | ~80K | 0.97× | |
| 14 | Basilicata | ~40K | 0.95× | |
| 15 | Aosta Valley | ~10K | 0.93× | |
| 16 | Abruzzo | ~80K | 0.92× | |
| 17 | Molise | ~20K | 0.90× | |
| 18 | Liguria | ~100K | 0.87× | |
| 19 | Sardinia | ~100K | 0.84× | |
| 20 | Umbria | ~60K | 0.84× |
The strongest cross-interests of the Atelier audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Breastfeeding | Kids & Family | 3.84× | ||
| 02 | Wikipedia | Internet & Social Media | 2.69× | ||
| 03 | Swarovski | Fashion & Accessoires | 2.63× | ||
| 04 | Adriatic Sea | Travel & Leisure | 2.30× | ||
| 05 | Genetics | Kids & Family | 2.23× | ||
| 06 | Mediaset | Technology & Electronics | 2.16× | ||
| 07 | H&M | Shopping | 2.15× | ||
| 08 | Volunteering | Politics & Society | 2.02× | ||
| 09 | IKEA | Home & Garden | 1.98× | ||
| 10 | Singer-songwriter | Music & Radio | 1.91× | ||
| 11 | Instant messaging | Internet & Social Media | 1.83× | ||
| 12 | Children's clothing | Fashion & Accessoires | 1.83× | ||
| 13 | Outlet store | Shopping | 1.75× | ||
| 14 | Coop | Food & Beverages | 1.73× | ||
| 15 | Internet & Social Media | 1.72× | |||
| 16 | Confectionery | Food & Beverages | 1.71× | ||
| 17 | Shopping malls | Shopping | 1.68× | ||
| 18 | Health care | Business & Career | 1.60× | ||
| 19 | Fragrances | Beauty & Wellness | 1.53× | ||
| 20 | Beauty salons | Beauty & Wellness | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.62× | |
| Creativity | OPEN | 1.54× | |
| Quality Awareness | PREMIUM | 1.54× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 0.70× | |
| Luxury Orientation | PREMIUM | 0.90× | |
| Mindfulness | BALANCE | 0.91× |
Atelier has an estimated audience of 4,171,907 people in Italy, concentrated in Lombardy and Campania.
79.1% of Atelier fans are female, 20.9% are male, with an average age of 41.2 years.
Atelier fans show strongest brand affinity for WhatsApp (1.72×), Wikipedia (2.69×), and IKEA (1.98×) over the country average.
Atelier fans in Italy are most concentrated in Lombardy (reach ~900K), Campania (reach ~800K), and Lazio (reach ~600K). These three regions account for the largest share of the active audience.
Beyond Atelier itself, the audience over-indexes on Wikipedia (2.69×), IKEA (1.98×), Shopping malls (1.68×), and Singer-songwriter (1.91×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Atelier. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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