Rascasse Audience Intelligence

Atelier Audience in United States

A data profile of the people who buy, follow and care about Atelier in United States — modelled from more than twelve digital signal sources. Atelier has an estimated audience of 776,015 people in United States.

#9643among Topic in United States#1256in Home & Garden

The average Atelier fan in United States is 37.1 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Discount stores, Pinterest, Airbnb, with strongest over-indexing on Discount stores (3.55× the country average).

Demographically, the Atelier audience skews more female with an average age of 37.1, and over-indexes on personality traits such as Quality Awareness, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Atelier fan in United States is more female, around 37.1 years old, with strong Quality Awareness tendencies and a notable affinity for Discount stores.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Atelier profile in United States.

Audience size
776K
in United States
Gender
71.0%♀
29.0% male
Age
37.1
average years
Country rank
#28010
Topic in United States
Fig. 01

Search interest · 12-month trend

+54%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Atelier fans

71.0% are female, 29.0% are male, average age 37.1.

Fig. 02

Gender split

71.0%
Female
29.0%
Male
Demographic split for Atelier audience in United States
MetricValue
Female71.0%
Male29.0%
Average age37.1
Estimated audience size776,015
Fig. 03

Age distribution

Ø 37.1
average years
Age distribution of the Atelier audience in United States
Age bracketShare%
16-1924%
20-2921%
30-3920%
40-4919%
50+16%
Fig. 04

Worldwide distribution

3.6%

of the worldwide Atelier audience comes from United States.

Worldwide audience distribution share by country for Atelier
CountryShare
Italy19.1%
France11.7%
Romania9.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Atelier audience in United States is strongest.

Fig. 05

Top regions by affinity

Atelier fans by region: top regions in United States
#RegionReachAffinity×
01Utah~10K2.08×
02Rhode Island~5K2.04×
03New York~80K1.96×
04Washington~20K1.44×
05Washington, District of Columbia~3K1.38×
06Texas~90K1.35×
07Massachusetts~20K1.28×
08Alabama~10K1.26×
09California~100K1.24×
10Maryland~20K1.21×
11Virginia~20K1.19×
12Nevada~9K1.19×
13Illinois~30K1.18×
14Wisconsin~10K1.18×
15Minnesota~10K1.17×
16New Jersey~20K1.12×
17Pennsylvania~30K1.07×
18Oregon~9K1.06×
19Connecticut~8K1.04×
20Florida~50K1.01×
21Hawaii~3K1.01×
22Vermont~1K1.00×
23Colorado~10K0.97×
24Missouri~10K0.91×
25Alaska~2K0.91×
26Kansas~6K0.90×
27Maine~3K0.90×
28Georgia~20K0.88×
29New Hampshire~3K0.88×
30Delaware~2K0.87×
31Idaho~3K0.86×
32Louisiana~8K0.85×
33Montana~2K0.85×
34Arkansas~5K0.82×
35Nebraska~3K0.82×
36North Carolina~20K0.80×
37Michigan~20K0.80×
38Tennessee~10K0.79×
39Oklahoma~7K0.78×
40Indiana~10K0.77×
41Iowa~5K0.77×
42Arizona~10K0.76×
43South Carolina~9K0.75×
44South Dakota~1K0.75×
45North Dakota~1K0.75×
46New Mexico~3K0.74×
47Kentucky~7K0.73×
48Mississippi~5K0.73×
49Ohio~20K0.71×
50West Virginia~2K0.68×
Fig. 06

Affinity by region

Affinity by region — Atelier, United States
0.68×1.00×2.08×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Atelier audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Atelier audience
#·InterestCategoryAffinity×
01Fred MeyerShopping4.44×
02Web serverTechnology & Electronics3.65×
03Sustainable energyHome & Garden3.64×
04Discount storesShopping3.55×
05Renewable energyBusiness & Career3.46×
06QVCMovies & TV3.37×
07Micro CenterShopping3.37×
08First class travelTravel & Leisure3.26×
09Weather forecastingHome & Garden2.91×
10FedExBusiness & Career2.69×
11Shopping mallsShopping2.58×
12InnovationBusiness & Career2.56×
13Mortgage loansBusiness & Career2.42×
14Solar energyHome & Garden2.40×
15AirbnbTravel & Leisure2.24×
16IKEAHome & Garden2.22×
17PinterestInternet & Social Media2.03×
18FurnitureHome & Garden1.88×
19Organic foodFood & Beverages1.88×
20FragrancesBeauty & Wellness1.65×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Atelier audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Atelier audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM1.85×
Convenience OrientationPREMIUM1.75×
Price SensitivityPREMIUM1.69×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Atelier audience · Rather not
TraitClusterDeviationScore
Healthy LifestyleBALANCE0.81×
Risk AppetiteTHRILL0.82×
Early Adopter MentalityPOWER0.84×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Atelier have in United States?

Atelier has an estimated audience of 776,015 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Atelier fans?

71.0% of Atelier fans are female, 29.0% are male, with an average age of 37.1 years.

03

Which brands do Atelier fans like most?

Atelier fans show strongest brand affinity for Discount stores (3.55×), Pinterest (2.03×), and Airbnb (2.24×) over the country average.

04

Where do Atelier fans live in United States?

Atelier fans in United States are most concentrated in California (reach ~100K), Texas (reach ~90K), and New York (reach ~80K). These three regions account for the largest share of the active audience.

05

What other brands do Atelier fans also like?

Beyond Atelier itself, the audience over-indexes on Pinterest (2.03×), Airbnb (2.24×), Shopping malls (2.58×), and Mortgage loans (2.42×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in United States

See Atelier audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Atelier. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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