Rascasse Audience Intelligence

Carling Black Label Target Market in France

A data profile of the people who buy, follow and care about Carling Black Label in France — modelled from more than twelve digital signal sources. Carling Black Label has an estimated audience of 37,817 people in France.

Carling Black Label has an estimated audience of 37,817 people in France. 51.8% are female, 48.2% are male, average age 43.1. Top brand affinities: Pierre Gagnaire, Brandy, Carla Bruni, Laetitia Casta, Bon Appétit.

Top brand affinities include Pierre Gagnaire, Brandy, Carla Bruni, with strongest over-indexing on Pierre Gagnaire (71.72× the country average).

Demographically, the Carling Black Label audience skews balanced with an average age of 43.1, and over-indexes on personality traits such as Patriotism, Indulgence.

The typical Carling Black Label fan in France is balanced, around 43.1 years old, with strong Patriotism tendencies and a notable affinity for Pierre Gagnaire.

Category: Food & Beverages · Type: Brand · Subtype: Beer

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-09-29.

Section 01

At a glance

The key figures that characterise the Carling Black Label profile in France.

Audience size
38K
in France
Gender
51.8%♀
48.2% male
Age
43.1
average years
Country rank
#35931
Brand in France
Fig. 01

Search interest · 12-month trend

-20%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Carling Black Label

51.8% are female, 48.2% are male, average age 43.1.

Fig. 02

Gender split

51.8%
Female
48.2%
Male
Demographic split for Carling Black Label audience in France
MetricValue
Female51.8%
Male48.2%
Average age43.1
Estimated audience size37,817
Fig. 03

Age distribution

Ø 43.1
average years
Age distribution of the Carling Black Label audience in France
Age bracketShare%
16-1914%
20-2910%
30-3922%
40-4928%
50+26%
Fig. 04

Worldwide distribution

11.1%

of the worldwide Carling Black Label audience comes from France.

Worldwide audience distribution share by country for Carling Black Label
CountryShare
South Africa42.0%
United Kingdom29.5%
Canada14.3%
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Carling Black Label audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Carling Black Label audience
#·InterestCategoryAffinity×
01BrandyFood & Beverages105.47×
02Pierre GagnaireFood & Beverages71.72×
03Bon AppétitFood & Beverages31.44×
04Carla BruniFashion & Accessoires12.46×
05Laetitia CastaMovies & TV12.46×
06Love & SexKids & Family12.46×
07Claudia SchifferFashion & Accessoires12.46×
08Olivia WildeMovies & TV12.46×
09Lily-Rose DeppMovies & TV12.35×
10Diane KrugerMovies & TV12.15×
11AnglingSports11.35×
12Catherine DeneuveFashion & Accessoires5.59×
13Monica BellucciMovies & TV5.29×
14NorautoCars & Mobility4.96×
15Financial servicesBusiness & Career3.78×
16Tour de FranceSports2.61×
17Personal financeBusiness & Career2.55×
18Ouest FranceNews2.32×
19VehiclesCars & Mobility1.89×
20Consumer electronicsTechnology & Electronics1.81×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Carling Black Label audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Carling Black Label audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.86×
IndulgenceJOY2.04×
Need for SecurityCONSERVATISM1.79×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Carling Black Label audience · Rather not
TraitClusterDeviationScore
Healthy LifestyleBALANCE0.67×
ExtroversionTHRILL0.72×
Pet OwnershipJOY0.77×
0×1.00× baseline2×
Appendix

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How to read this data

Audience size is the estimated number of people in France who actively search for Carling Black Label. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Source: Rascasse Audience Intelligence — modeled from anonymized, multi-source behavioral signals (search, social, events), updated monthly. Data status: 09/2026.

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