Rascasse Audience Intelligence

Disney+ Audience Demographics in United States

Disney+ has an estimated audience of 5.9M people in United States.

#11among TV & film in United States
#54among TV channels in United States#586in Movies & TV

The average Disney+ fan in United States is 34.9 years old, more female, and lives primarily in California.

By number of fans, Disney+ ranks #16 among the 326 objects in TV & film in United States — 8.8× the group median.

Its fans are 4.1 years younger than the group average of 39.0.

Women make up 59.5% of the fan base, 6.1 percentage points more than the group average.

Compared with the other 325 objects in TV & film, Disney+ fans stand out for their interest in Zootopia, Monsters and Disneyland Paris.

Most fans live in California, Florida, Texas.

Top affinities include Zootopia, Monsters, Disneyland Paris, with strongest over-indexing on Zootopia (4.87× the country average).

Demographically, the Disney+ audience skews more female with an average age of 34.9, and over-indexes on personality traits such as Early Adopter Mentality, Extroversion.

The typical Disney+ fan in United States is more female, around 34.9 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Zootopia.

Category: Movies & TV · Type: TV Channel · Subtype: TV & film

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
5.9M
in United States
Gender
59.5%♀
40.5% male
Age
34.9
average years
Country rank
#5884
among all objects in United States
Fig. 01

Search interest · 12-month trend

+66%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Audience demographics of Disney+

59.5% are female, 40.5% are male, average age 34.9.

Fig. 02

Gender split

59.5%
Female
40.5%
Male
Demographic split for Disney+ audience in United States
MetricValue
Female59.5%
Male40.5%
Average age34.9
Estimated audience size5.9M
Fig. 03

Age distribution

Ø 34.9
average years
Age distribution of the Disney+ audience in United States
Age bracketShare%
16-2433%
25-3422%
35-4418%
45-5415%
55+12%
Fig. 04

Worldwide distribution

26.9%

of the worldwide Disney+ audience comes from United States.

Worldwide audience distribution share by country for Disney+
CountryShare
United States26.9%
France11.6%
Poland7.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Disney+ fans by region: top regions in United States
#RegionReachAffinity×
01Utah~80K1.44×
02Idaho~40K1.23×
03Oklahoma~80K1.18×
04West Virginia~40K1.16×
05Arkansas~60K1.15×
06Kentucky~90K1.13×
07Louisiana~90K1.10×
08Montana~20K1.10×
09Oregon~80K1.08×
10Mississippi~60K1.08×
11Tennessee~100K1.07×
12New Mexico~40K1.06×
13Alaska~10K1.06×
14Missouri~100K1.05×
15Kansas~50K1.05×
16Vermont~10K1.05×
17Colorado~100K1.04×
18Florida~400K1.03×
19North Dakota~10K1.03×
20Washington~100K1.02×
21Maine~20K1.02×
22Indiana~100K1.01×
23Alabama~90K1.00×
24Iowa~60K1.00×
25Hawaii~30K1.00×
26South Dakota~20K0.99×
27Michigan~200K0.98×
28California~700K0.97×
29Nebraska~30K0.97×
30New Hampshire~20K0.97×
31Texas~400K0.96×
32Ohio~200K0.96×
33Georgia~200K0.95×
34Wisconsin~100K0.95×
35Connecticut~60K0.95×
36Rhode Island~20K0.95×
37North Carolina~200K0.94×
38Minnesota~90K0.93×
39South Carolina~90K0.92×
40Pennsylvania~200K0.91×
41Virginia~100K0.91×
42Massachusetts~100K0.89×
43Nevada~50K0.89×
44Illinois~200K0.88×
45Arizona~100K0.88×
46Maryland~90K0.87×
47New York~300K0.85×
48Washington, District of Columbia~10K0.85×
49Delaware~10K0.83×
50New Jersey~100K0.81×
Fig. 06

Affinity by region

Affinity by region — Disney+, United States
0.81×1.00×1.44×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Disney+ audience vs. the country average
#·InterestCategoryAffinity×
01ZootopiaMovies & TV4.87×
02MonstersMovies & TV4.08×
03Disneyland ParisTravel & Leisure3.54×
04PixarMovies & TV2.89×
05Disney StoreShopping2.78×
06Peppa PigKids & Family2.47×
07Scooby-DooMovies & TV2.10×
08Stranger ThingsMovies & TV2.00×
09PokémonGames1.98×
10Anime and manga fandomLiterature1.88×
11Ariana GrandeMusic & Radio1.82×
12Millie Bobby BrownMovies & TV1.76×
13Spirit HalloweenKids & Family1.76×
14Anime conventionLiterature1.74×
15SupermanMovies & TV1.71×
16ComicsLiterature1.61×
17Five BelowShopping1.60×
18Harry PotterMovies & TV1.53×
19Mobile gameGames1.52×
20DisneylandTravel & Leisure1.50×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Disney+ audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Disney+ audience vs. the country average · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER1.23×
ExtroversionTHRILL1.22×
IndulgenceJOY1.15×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Disney+ audience vs. the country average · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.77×
Need for SecurityCONSERVATISM0.89×
TravellingTHRILL0.94×
0×1.00× baseline2×
Appendix

Explore more audiences

More TV & film audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Disney+ over the last 12 months. Modelled, not counted; people interested in several tv channels count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/us/disney-10000094” · Methodology