A data profile of the people who buy, follow and care about Madame Figaro in France — modelled from more than twelve digital signal sources. Madame Figaro has an estimated audience of 3,566,883 people in France.
The average Madame Figaro fan in France is 42.0 years old, more female, and lives primarily in Île-de-France.
The audience is concentrated in Île-de-France, Auvergne-Rhône-Alpes, Nouvelle-Aquitaine.
Top brand affinities include Love & Sex, Christmas Gift, Christmas tree, with strongest over-indexing on Love & Sex (589.14× the country average).
Demographically, the Madame Figaro audience skews more female with an average age of 42.0, and over-indexes on personality traits such as Mindfulness, Quality Awareness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Madame Figaro fan in France is more female, around 42.0 years old, with strong Mindfulness tendencies and a notable affinity for Love & Sex.
The key figures that characterise the Madame Figaro profile in France.
74.1% are female, 25.9% are male, average age 42.0.
| Metric | Value |
|---|---|
| Female | 74.1% |
| Male | 25.9% |
| Average age | 42.0 |
| Estimated audience size | 3,566,883 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 17% | |
| 30-39 | 19% | |
| 40-49 | 21% | |
| 50+ | 28% |
of the worldwide Madame Figaro audience comes from France.
| Country | Share |
|---|---|
| France | 73.0% |
| Greece | 3.6% |
| Belgium | 3.2% |
Where the Madame Figaro audience in France is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Île-de-France | ~1M | 1.50× | |
| 02 | Nouvelle-Aquitaine | ~400K | 1.29× | |
| 03 | Occitanie | ~400K | 1.26× | |
| 04 | Provence-Alpes-Côte d'Azur | ~300K | 1.17× | |
| 05 | Auvergne-Rhône-Alpes | ~500K | 1.13× | |
| 06 | Brittany | ~200K | 1.02× | |
| 07 | Bourgogne-Franche-Comté | ~100K | 0.97× | |
| 08 | Corsica | ~20K | 0.94× | |
| 09 | Pays de la Loire | ~200K | 0.92× | |
| 10 | Normandy | ~200K | 0.91× | |
| 11 | Centre-Val de Loire | ~100K | 0.74× | |
| 12 | Grand Est | ~200K | 0.72× | |
| 13 | Hauts-de-France | ~200K | 0.51× |
The strongest cross-interests of the Madame Figaro audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Selfridges | Shopping | 593.84× | ||
| 02 | Love & Sex | Kids & Family | 589.14× | ||
| 03 | Christmas Gift | Kids & Family | 79.66× | ||
| 04 | Christmas tree | Kids & Family | 50.31× | ||
| 05 | Plants vs. Zombies | Games | 35.64× | ||
| 06 | Breast Cancer awareness | Health | 31.45× | ||
| 07 | Girl power | Politics & Society | 31.45× | ||
| 08 | Cath Kidston | Fashion & Accessoires | 18.68× | ||
| 09 | Sexology | Kids & Family | 17.23× | ||
| 10 | Neutrogena | Beauty & Wellness | 16.08× | ||
| 11 | Sustainable products | Politics & Society | 14.78× | ||
| 12 | Rick Owens | Fashion & Accessoires | 14.47× | ||
| 13 | Mariah Carey | Music & Radio | 12.18× | ||
| 14 | Sunscreen | Beauty & Wellness | 10.04× | ||
| 15 | Natural foods | Food & Beverages | 7.83× | ||
| 16 | Moncler | Fashion & Accessoires | 7.71× | ||
| 17 | Kitchen garden | Home & Garden | 6.81× | ||
| 18 | Caudalie | Beauty & Wellness | 6.60× | ||
| 19 | Moisturizer | Home & Garden | 5.73× | ||
| 20 | Comptoir des Cotonniers | Fashion & Accessoires | 5.29× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 6.26× | |
| Quality Awareness | PREMIUM | 2.31× | |
| Sustainability | BALANCE | 2.11× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.85× | |
| Spirituality | BALANCE | 0.92× | |
| Early Adopter Mentality | POWER | 1.01× |
Madame Figaro has an estimated audience of 3,566,883 people in France, concentrated in Île-de-France and Auvergne-Rhône-Alpes.
74.1% of Madame Figaro fans are female, 25.9% are male, with an average age of 42.0 years.
Madame Figaro fans show strongest brand affinity for Love & Sex (589.14×), Christmas Gift (79.66×), and Christmas tree (50.31×) over the country average.
Madame Figaro fans in France are most concentrated in Île-de-France (reach ~1M), Auvergne-Rhône-Alpes (reach ~500K), and Nouvelle-Aquitaine (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Madame Figaro itself, the audience over-indexes on Christmas Gift (79.66×), Christmas tree (50.31×), Selfridges (593.84×), and Breast Cancer awareness (31.45×) compared to the France average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for Madame Figaro. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.