A data profile of the people who buy, follow and care about Mt. Joy in United Kingdom — modelled from more than twelve digital signal sources. Mt. Joy has an estimated audience of 19,236 people in United Kingdom.
Mt. Joy has an estimated audience of 19,236 people in United Kingdom. 57.4% are female, 42.6% are male, average age 41.8. Top brand affinities: Rachel Weisz, Emma Stone, Jude Law, Nicole Scherzinger, Natalie Portman.
Top brand affinities include Rachel Weisz, Emma Stone, Jude Law, with strongest over-indexing on Rachel Weisz (16.11× the country average).
Demographically, the Mt. Joy audience skews more female with an average age of 41.8, and over-indexes on personality traits such as Community Orientation, Tradition.
The typical Mt. Joy fan in United Kingdom is more female, around 41.8 years old, with strong Community Orientation tendencies and a notable affinity for Rachel Weisz.
The key figures that characterise the Mt. Joy profile in United Kingdom.
57.4% are female, 42.6% are male, average age 41.8.
| Metric | Value |
|---|---|
| Female | 57.4% |
| Male | 42.6% |
| Average age | 41.8 |
| Estimated audience size | 19,236 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 17% | |
| 20-29 | 17% | |
| 30-39 | 16% | |
| 40-49 | 22% | |
| 50+ | 28% |
of the worldwide Mt. Joy audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 82.5% |
| Canada | 10.0% |
| United Kingdom | 2.0% |
The strongest cross-interests of the Mt. Joy audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Rachel Weisz | Movies & TV | 16.11× | ||
| 02 | Nicole Scherzinger | Music & Radio | 12.62× | ||
| 03 | Jude Law | Movies & TV | 12.38× | ||
| 04 | Emma Stone | Movies & TV | 12.06× | ||
| 05 | Anna Faris | Movies & TV | 10.85× | ||
| 06 | Andrew Lincoln | Movies & TV | 10.05× | ||
| 07 | Gwendoline Christie | Movies & TV | 9.92× | ||
| 08 | James Marsden | Movies & TV | 9.87× | ||
| 09 | Natalie Portman | Movies & TV | 8.52× | ||
| 10 | Amy Adams | Movies & TV | 8.28× | ||
| 11 | Joseph Gordon-Levitt | Movies & TV | 7.46× | ||
| 12 | Mads Mikkelsen | Movies & TV | 7.31× | ||
| 13 | Lily James | Movies & TV | 6.86× | ||
| 14 | Nicole Kidman | Movies & TV | 6.64× | ||
| 15 | Demi Moore | Movies & TV | 5.60× | ||
| 16 | Michael Carrick | Sports | 4.74× | ||
| 17 | Julie Andrews | Movies & TV | 4.71× | ||
| 18 | Emma Thompson | Movies & TV | 4.53× | ||
| 19 | Wikipedia | Internet & Social Media | 1.77× | ||
| 20 | Singer-songwriter | Music & Radio | 1.59× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.45× | |
| Tradition | CONSERVATISM | 1.30× | |
| Early Adopter Mentality | POWER | 1.22× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.82× | |
| Price Sensitivity | PREMIUM | 0.90× | |
| Luxury Orientation | PREMIUM | 0.90× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Mt. Joy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
Source: Rascasse Audience Intelligence — modeled from anonymized, multi-source behavioral signals (search, social, events), updated monthly. Data status: 09/2026.
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