Mt. Joy Audience in United States
Mt. Joy has an estimated audience of 808,001 people in United States. 53.4% are female, 46.6% are male, average age 41.5. Top brand affinities: Autism Awareness, Diabetes mellitus awareness, Singer-songwriter, Emma Stone, Anna Faris.
Top brand affinities include Autism Awareness, Diabetes mellitus awareness, Singer-songwriter, with strongest over-indexing on Autism Awareness (12.67× the country average). Demographically, the Mt. Joy audience skews balanced with an average age of 41.5, and over-indexes on personality traits such as Sustainability, Tradition.
Category: Music & Radio · Type: Person · Subtype: Singer-songwriter
Demographics of Mt. Joy fans
| Metric | Value |
|---|---|
| Female | 53.4% |
| Male | 46.6% |
| Average age | 41.5 |
| Estimated audience size | 808,001 |
Audience persona
The typical Mt. Joy fan in United States is balanced, around 41.5 years old, with strong Sustainability tendencies and a notable affinity for Autism Awareness.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Autism Awareness | 12.67× | Health |
| Diabetes mellitus awareness | 8.51× | Health |
| Singer-songwriter | 4.57× | Music & Radio |
| Emma Stone | 11.37× | Movies & TV |
| Anna Faris | 16.42× | Movies & TV |
| Microblogging | 8.67× | Technology & Electronics |
| Income tax | 8.99× | Business & Career |
| Michael Fassbender | 13.79× | Movies & TV |
| Placebo (band) | 32.64× | Music & Radio |
| The Lumineers | 24.62× | Music & Radio |
| Google Maps | 2.55× | Internet & Social Media |
| Capital One | 2.47× | Business & Career |
| Indeed.com | 2.51× | Business & Career |
| Livemusic | 3.15× | Music & Radio |
| Houston Astros | 4.96× | Sports |
| Beetlejuice | 2.74× | Movies & TV |
| Bon Iver | 17.27× | Music & Radio |
| Austin Powers (film series) | 10.45× | Movies & TV |
| Nicole Scherzinger | 9.78× | Music & Radio |
| Ozzy Osbourne | 4.66× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 1.38 |
| Tradition | CONSERVATISM | 1.37 |
| Extroversion | THRILL | 1.36 |
| Early Adopter Mentality | POWER | 1.29 |
| LGBTQ+ Identity | OPEN | 1.27 |
| Mindfulness | BALANCE | 1.2 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 83.0% |
| Canada | 9.4% |
| United Kingdom | 2.5% |
See Mt. Joy audiences in other countries
More Singer-songwriter audiences in United States
- GloRilla (18,197,217)
- Billie Eilish (15,190,647)
- Rocket (14,103,157)
- Jessie Murph (13,515,389)
- Tate McRae (13,487,196)
How to read this data
Audience size is the estimated number of people in United States who actively search for Mt. Joy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.