Mt. Joy Audience in United States
Mt. Joy has an estimated audience of 808,001 people in United States. 53.4% are female, 46.6% are male, average age 41.5. Top brand affinities: Dog breed, Product design, JibJab, Queens College, City University of New York, Home construction.
Top brand affinities include Dog breed, Product design, JibJab, with strongest over-indexing on Dog breed (1.77× the country average). Demographically, the Mt. Joy audience skews balanced with an average age of 41.5, and over-indexes on personality traits such as Sustainability, Tradition.
Category: Music & Radio · Type: Person · Subtype: Singer-songwriter
Demographics of Mt. Joy fans
| Metric | Value |
|---|---|
| Female | 53.4% |
| Male | 46.6% |
| Average age | 41.5 |
| Estimated audience size | 808,001 |
Audience persona
The typical Mt. Joy fan in United States is balanced, around 41.5 years old, with strong Sustainability tendencies and a notable affinity for Dog breed.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Dog breed | 1.77× | Pets & Animals |
| Product design | 2.62× | Business & Career |
| JibJab | 7.69× | Internet & Social Media |
| Queens College, City University of New York | 8.56× | Business & Career |
| Home construction | 1.68× | Home & Garden |
| Yahoo Sports Fantasy | 6.9× | |
| Combat sport | 1.55× | Sports |
| Staycation | 2.99× | Home & Garden |
| Progressive rock | 1.77× | Music & Radio |
| Israel | 1.76× | Travel & Leisure |
| Japanese domestic market | 3.9× | Politics & Society |
| KiwiCo | 5.58× | Kids & Family |
| Cass County, Missouri | 7.7× | Travel & Leisure |
| Goop | 4.11× | Internet & Social Media |
| Grinch | 3.05× | Movies & TV |
| Gloria | 6.38× | Music & Radio |
| Celtic mythology | 7.22× | Arts & Culture |
| Guy Fieri | 2.69× | Movies & TV |
| Vocal harmony | 2.96× | Music & Radio |
| REC TEC Grills | 11.77× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 1.38 |
| Tradition | CONSERVATISM | 1.37 |
| Extroversion | THRILL | 1.36 |
| Early Adopter Mentality | POWER | 1.29 |
| LGBTQ+ Identity | OPEN | 1.27 |
| Mindfulness | BALANCE | 1.2 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 83.0% |
| Canada | 9.4% |
| United Kingdom | 2.5% |
See Mt. Joy audiences in other countries
More Singer-songwriter audiences in United States
- GloRilla (18,197,217)
- Billie Eilish (15,190,647)
- Rocket (14,103,157)
- Jessie Murph (13,515,389)
- Tate McRae (13,487,196)
How to read this data
Audience size is the estimated number of people in United States who actively search for Mt. Joy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.