A data profile of the people who buy, follow and care about Southern England in United Kingdom — modelled from more than twelve digital signal sources. Southern England has an estimated audience of 2,935,529 people in United Kingdom.
The average Southern England fan in United Kingdom is 40.6 years old, more female, and lives primarily in England.
The audience is concentrated in England, South East, East of England.
Top brand affinities include Eurostar, Non-alcoholic beverage, Employment agency, with strongest over-indexing on Eurostar (2.07× the country average).
Demographically, the Southern England audience skews more female with an average age of 40.6, and over-indexes on personality traits such as Sustainability, Convenience Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Southern England fan in United Kingdom is more female, around 40.6 years old, with strong Sustainability tendencies and a notable affinity for Eurostar.
The key figures that characterise the Southern England profile in United Kingdom.
64.9% are female, 35.1% are male, average age 40.6.
| Metric | Value |
|---|---|
| Female | 64.9% |
| Male | 35.1% |
| Average age | 40.6 |
| Estimated audience size | 2,935,529 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 24% | |
| 30-39 | 24% | |
| 40-49 | 25% | |
| 50+ | 18% |
of the worldwide Southern England audience comes from United Kingdom.
| Country | Share |
|---|---|
| United Kingdom | 73.2% |
| Italy | 4.8% |
| United States | 3.6% |
Where the Southern England audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | South East | ~600K | 1.51× | |
| 02 | England | ~2M | 1.34× | |
| 03 | East of England | ~400K | 1.34× | |
| 04 | West Midlands | ~200K | 1.29× | |
| 05 | Yorkshire and the Humber | ~200K | 1.02× | |
| 06 | Wales | ~200K | 1.01× | |
| 07 | South West | ~200K | 0.99× | |
| 08 | Northern Ireland | ~90K | 0.96× | |
| 09 | East Midlands | ~200K | 0.84× | |
| 10 | North East | ~90K | 0.83× | |
| 11 | Scotland | ~200K | 0.78× | |
| 12 | North West | ~200K | 0.65× |
The strongest cross-interests of the Southern England audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Bologna F.C. 1909 | Sports | 2.92× | ||
| 02 | Atalanta B.C. | Sports | 2.57× | ||
| 03 | Coworking | Business & Career | 2.17× | ||
| 04 | Non-alcoholic beverage | Food & Beverages | 2.16× | ||
| 05 | BFI London Film Festival | Movies & TV | 2.10× | ||
| 06 | Eurostar | Cars & Mobility | 2.07× | ||
| 07 | Employment agency | Business & Career | 1.95× | ||
| 08 | Mulberry (company) | Fashion & Accessoires | 1.90× | ||
| 09 | Karen Millen | Fashion & Accessoires | 1.84× | ||
| 10 | Medicinal plants | Health | 1.81× | ||
| 11 | Public security | Politics & Society | 1.70× | ||
| 12 | Victoria Beckham | Fashion & Accessoires | 1.66× | ||
| 13 | FlixBus | Cars & Mobility | 1.66× | ||
| 14 | Soho House (club) | Business & Career | 1.65× | ||
| 15 | Handball | Sports | 1.61× | ||
| 16 | Flea market | Home & Garden | 1.59× | ||
| 17 | Wizz Air | Travel & Leisure | 1.58× | ||
| 18 | Cath Kidston | Fashion & Accessoires | 1.57× | ||
| 19 | Hilton Hotels & Resorts | Travel & Leisure | 1.56× | ||
| 20 | Sandra Bullock | Movies & TV | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 1.42× | |
| Convenience Orientation | PREMIUM | 1.41× | |
| Tradition | CONSERVATISM | 1.40× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 0.59× | |
| Price Sensitivity | PREMIUM | 0.70× | |
| Social Media Usage | JOY | 0.81× |
Southern England has an estimated audience of 2,935,529 people in United Kingdom, concentrated in England and South East.
64.9% of Southern England fans are female, 35.1% are male, with an average age of 40.6 years.
Southern England fans show strongest brand affinity for Eurostar (2.07×), Non-alcoholic beverage (2.16×), and Employment agency (1.95×) over the country average.
Southern England fans in United Kingdom are most concentrated in England (reach ~2M), South East (reach ~600K), and East of England (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Southern England itself, the audience over-indexes on Non-alcoholic beverage (2.16×), Employment agency (1.95×), Wizz Air (1.58×), and Cath Kidston (1.57×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Southern England. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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