A data profile of the people who buy, follow and care about Java in Indonesia — modelled from more than twelve digital signal sources. Java has an estimated audience of 5,281,751 people in Indonesia.
Java has an estimated audience of 5,281,751 people in Indonesia. 45.0% are female, 55.0% are male, average age 34.0. Top brand affinities: Traveloka, Telegram, Linux, Scholarship, Codecademy.
Top brand affinities include Traveloka, Telegram, Linux, with strongest over-indexing on Traveloka (1.57× the country average).
Demographically, the Java audience skews balanced with an average age of 34.0, and over-indexes on personality traits such as Convenience Orientation, Sustainability.
The typical Java fan in Indonesia is balanced, around 34.0 years old, with strong Convenience Orientation tendencies and a notable affinity for Traveloka.
The key figures that characterise the Java profile in Indonesia.
45.0% are female, 55.0% are male, average age 34.0.
| Metric | Value |
|---|---|
| Female | 45.0% |
| Male | 55.0% |
| Average age | 34.0 |
| Estimated audience size | 5,281,751 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 25% | |
| 20-29 | 31% | |
| 30-39 | 20% | |
| 40-49 | 14% | |
| 50+ | 9% |
of the worldwide Java audience comes from Indonesia.
| Country | Share |
|---|---|
| Indonesia | 27.6% |
| United States | 11.3% |
| Japan | 5.0% |
The strongest cross-interests of the Java audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Codecademy | Internet & Social Media | 4.66× | ||
| 02 | Michael Jackson | Music & Radio | 1.85× | ||
| 03 | Self-love | Health | 1.81× | ||
| 04 | Van | Cars & Mobility | 1.78× | ||
| 05 | Real estate investment club | Business & Career | 1.72× | ||
| 06 | Sewing machine | Home & Garden | 1.72× | ||
| 07 | Linux | Technology & Electronics | 1.71× | ||
| 08 | Scholarship | Kids & Family | 1.70× | ||
| 09 | Female entrepreneur | Business & Career | 1.69× | ||
| 10 | Electronic funds transfer | Business & Career | 1.68× | ||
| 11 | Portugal national football team | Sports | 1.64× | ||
| 12 | Longchamp | Fashion & Accessoires | 1.62× | ||
| 13 | Self-employment | Business & Career | 1.61× | ||
| 14 | Distance education | Business & Career | 1.60× | ||
| 15 | Traveloka | Travel & Leisure | 1.57× | ||
| 16 | Luxury yacht | Travel & Leisure | 1.57× | ||
| 17 | Auction | Shopping | 1.54× | ||
| 18 | FIFA Club World Cup | Sports | 1.54× | ||
| 19 | Telegram | Internet & Social Media | 1.52× | ||
| 20 | Real estate investment trust | Business & Career | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.21× | |
| Sustainability | BALANCE | 1.16× | |
| Spirituality | BALANCE | 1.13× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.77× | |
| Price Sensitivity | PREMIUM | 0.84× | |
| Design Affinity | PREMIUM | 0.85× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Indonesia who actively search for Java. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Indonesia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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