Rascasse Audience Intelligence

Tennis Audience in Indonesia

A data profile of the people who buy, follow and care about Tennis in Indonesia — modelled from more than twelve digital signal sources. Tennis has an estimated audience of 2,598,634 people in Indonesia.

#13among Sport in Indonesia
#586among Topic in Indonesia
#54in Sports

The average Tennis fan in Indonesia is 37.3 years old, more male, and lives primarily in Jakarta.

The audience is concentrated in Jakarta, West Java, Bali.

Top brand affinities include Alexis (singer), Wikipedia, Creative Commons, with strongest over-indexing on Alexis (singer) (1.77× the country average).

Demographically, the Tennis audience skews more male with an average age of 37.3, and over-indexes on personality traits such as Risk Appetite, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 34 regions tracked by Rascasse.

The typical Tennis fan in Indonesia is more male, around 37.3 years old, with strong Risk Appetite tendencies and a notable affinity for Alexis (singer).

Category: Sports · Type: Topic · Subtype: Sport

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-18.

Section 01

At a glance

The key figures that characterise the Tennis profile in Indonesia.

Audience size
2.6M
in Indonesia
Gender
35.3%
64.7% male
Age
37.3
average years
Country rank
#794
Topic in Indonesia
Fig. 01

Search interest · 12-month trend

+7%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Tennis fans

35.3% are female, 64.7% are male, average age 37.3.

Fig. 02

Gender split

35.3%
Female
64.7%
Male
Demographic split for Tennis audience in Indonesia
MetricValue
Female35.3%
Male64.7%
Average age37.3
Estimated audience size2,598,634
Fig. 03

Age distribution

Ø 37.3
average years
Age distribution of the Tennis audience in Indonesia
Age bracketShare%
16-1914%
20-2930%
30-3926%
40-4919%
50+11%
Fig. 04

Worldwide distribution

1.6%

of the worldwide Tennis audience comes from Indonesia.

Worldwide audience distribution share by country for Tennis
CountryShare
United States15.1%
Japan6.8%
Italy5.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Indonesia average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Tennis audience in Indonesia is strongest.

Fig. 05

Top regions by affinity

Tennis fans by region: top regions in Indonesia
#RegionReachAffinity×
01Bali~300K5.92×
02Jakarta~600K2.84×
03Banten~200K1.80×
04Special Region of Yogyakarta~60K1.33×
05East Kalimantan~50K1.27×
06Riau Islands~40K1.25×
07West Nusa Tenggara~40K1.19×
08West Java~400K1.05×
09North Sumatra~100K1.00×
10South Sulawesi~70K0.96×
11Bangka-Belitung Islands~10K0.96×
12North Kalimantan~8K0.94×
13West Papua~8K0.93×
14East Java~300K0.92×
15North Sulawesi~30K0.91×
16West Sulawesi~10K0.91×
17South Kalimantan~30K0.90×
18Riau~60K0.89×
19Jambi~30K0.87×
20Gorontalo (disambiguation)(2)~10K0.87×
21North Maluku~8K0.85×
22Central Kalimantan~20K0.84×
23Papua (province)~10K0.84×
24Bengkulu~20K0.83×
25Maluku~10K0.83×
26Central Java~200K0.77×
27South Sumatra~50K0.77×
28Central Sulawesi~20K0.77×
29Southeast Sulawesi~20K0.77×
30West Kalimantan~30K0.75×
31East Nusa Tenggara~20K0.72×
32Aceh~20K0.67×
33Lampung~40K0.66×
34West Sumatra~30K0.66×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Tennis audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Tennis audience
#·InterestCategoryAffinity×
01duTechnology & Electronics2.29×
02SiaMusic & Radio1.87×
03Creative CommonsTechnology & Electronics1.81×
04GoyangTravel & Leisure1.78×
05Alexis (singer)Music & Radio1.77×
06Data compressionTechnology & Electronics1.77×
07TextingTechnology & Electronics1.67×
08Chuuk LagoonTravel & Leisure1.61×
09ApsaraPolitics & Society1.61×
10Zaman (newspaper)News1.59×
11WikipediaInternet & Social Media1.58×
12AFC AjaxSports1.58×
13BoatingTravel & Leisure1.57×
14Wild fisheriesTravel & Leisure1.57×
15Milea, IoanninaTravel & Leisure1.56×
16Display deviceTechnology & Electronics1.55×
17SpearfishingSports1.55×
18AerobicsSports1.54×
19Display resolutionTechnology & Electronics1.53×
20Home videoMovies & TV1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Tennis audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by Tennis audience · What stands out
TraitClusterDeviationScore
Risk AppetiteTHRILL1.07×
Design AffinityPREMIUM0.79×
Social Media UsageJOY0.78×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by Tennis audience · Rather not
TraitClusterDeviationScore
TravellingTHRILL0.45×
IndividualismJOY0.61×
Early Adopter MentalityPOWER0.65×
1.00× baseline
Section 06

Frequently asked questions

01

How many fans does Tennis have in Indonesia?

Tennis has an estimated audience of 2,598,634 people in Indonesia, concentrated in Jakarta and West Java.

02

What is the gender split and age of Tennis fans?

35.3% of Tennis fans are female, 64.7% are male, with an average age of 37.3 years.

03

Which brands do Tennis fans like most?

Tennis fans show strongest brand affinity for Alexis (singer) (1.77×), Wikipedia (1.58×), and Creative Commons (1.81×) over the country average.

04

Where do Tennis fans live in Indonesia?

Tennis fans in Indonesia are most concentrated in Jakarta (reach ~600K), West Java (reach ~400K), and Bali (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Tennis fans also like?

Beyond Tennis itself, the audience over-indexes on Wikipedia (1.58×), Creative Commons (1.81×), Display resolution (1.53×), and Home video (1.51×) compared to the Indonesia average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

How to read this data

Audience size is the estimated number of people in Indonesia who actively search for Tennis. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Indonesia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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