A data profile of the people who buy, follow and care about Carbohydrate in Ireland — modelled from more than twelve digital signal sources. Carbohydrate has an estimated audience of 693,935 people in Ireland.
Carbohydrate has an estimated audience of 693,935 people in Ireland. 66.1% are female, 33.9% are male, average age 43.4. Top brand affinities: Non-alcoholic beverage, Cappuccino, Microwave oven, Protein, Gluten-free diet.
Top brand affinities include Non-alcoholic beverage, Cappuccino, Microwave oven, with strongest over-indexing on Non-alcoholic beverage (1.74× the country average).
Demographically, the Carbohydrate audience skews more female with an average age of 43.4, and over-indexes on personality traits such as Convenience Orientation, Design Affinity.
The typical Carbohydrate fan in Ireland is more female, around 43.4 years old, with strong Convenience Orientation tendencies and a notable affinity for Non-alcoholic beverage.
The key figures that characterise the Carbohydrate profile in Ireland.
66.1% are female, 33.9% are male, average age 43.4.
| Metric | Value |
|---|---|
| Female | 66.1% |
| Male | 33.9% |
| Average age | 43.4 |
| Estimated audience size | 693,935 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 16% | |
| 30-39 | 22% | |
| 40-49 | 27% | |
| 50+ | 26% |
of the worldwide Carbohydrate audience comes from Ireland.
| Country | Share |
|---|---|
| United States | 29.7% |
| United Kingdom | 5.8% |
| India | 4.2% |
The strongest cross-interests of the Carbohydrate audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Diet food | Food & Beverages | 1.86× | ||
| 02 | Quinoa | Food & Beverages | 1.80× | ||
| 03 | Medicinal plants | Health | 1.76× | ||
| 04 | Baking powder | Food & Beverages | 1.76× | ||
| 05 | Non-alcoholic beverage | Food & Beverages | 1.74× | ||
| 06 | Weight Watchers | Food & Beverages | 1.74× | ||
| 07 | Traditional medicine | Health | 1.67× | ||
| 08 | Fasting | Health | 1.65× | ||
| 09 | Employment agency | Business & Career | 1.63× | ||
| 10 | Hypermarket | Shopping | 1.62× | ||
| 11 | Jamie Oliver | Food & Beverages | 1.60× | ||
| 12 | Microwave oven | Home & Garden | 1.59× | ||
| 13 | Cappuccino | Food & Beverages | 1.58× | ||
| 14 | Protein | Food & Beverages | 1.58× | ||
| 15 | Aromatherapy | Home & Garden | 1.58× | ||
| 16 | Day spa | Beauty & Wellness | 1.56× | ||
| 17 | Clarins | Beauty & Wellness | 1.53× | ||
| 18 | Gluten-free diet | Food & Beverages | 1.51× | ||
| 19 | Aerobics | Sports | 1.51× | ||
| 20 | Smoothie | Food & Beverages | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.45× | |
| Design Affinity | PREMIUM | 1.26× | |
| Indulgence | JOY | 1.25× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 0.89× | |
| Risk Appetite | THRILL | 0.90× | |
| Social Media Usage | JOY | 0.92× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Ireland who actively search for Carbohydrate. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Ireland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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