Rascasse Audience Intelligence

Carbohydrate Audience in Ireland

A data profile of the people who buy, follow and care about Carbohydrate in Ireland — modelled from more than twelve digital signal sources. Carbohydrate has an estimated audience of 693,935 people in Ireland.

Carbohydrate has an estimated audience of 693,935 people in Ireland. 66.1% are female, 33.9% are male, average age 43.4. Top brand affinities: Non-alcoholic beverage, Cappuccino, Microwave oven, Protein, Gluten-free diet.

Top brand affinities include Non-alcoholic beverage, Cappuccino, Microwave oven, with strongest over-indexing on Non-alcoholic beverage (1.74× the country average).

Demographically, the Carbohydrate audience skews more female with an average age of 43.4, and over-indexes on personality traits such as Convenience Orientation, Design Affinity.

The typical Carbohydrate fan in Ireland is more female, around 43.4 years old, with strong Convenience Orientation tendencies and a notable affinity for Non-alcoholic beverage.

Category: Health · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-14.

Section 01

At a glance

The key figures that characterise the Carbohydrate profile in Ireland.

Audience size
694K
in Ireland
Gender
66.1%
33.9% male
Age
43.4
average years
Country rank
#667
Topic in Ireland
Fig. 01

Search interest · 12-month trend

-11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Carbohydrate fans

66.1% are female, 33.9% are male, average age 43.4.

Fig. 02

Gender split

66.1%
Female
33.9%
Male
Demographic split for Carbohydrate audience in Ireland
MetricValue
Female66.1%
Male33.9%
Average age43.4
Estimated audience size693,935
Fig. 03

Age distribution

Ø 43.4
average years
Age distribution of the Carbohydrate audience in Ireland
Age bracketShare%
16-199%
20-2916%
30-3922%
40-4927%
50+26%
Fig. 04

Worldwide distribution

0.5%

of the worldwide Carbohydrate audience comes from Ireland.

Worldwide audience distribution share by country for Carbohydrate
CountryShare
United States29.7%
United Kingdom5.8%
India4.2%
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Carbohydrate audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Carbohydrate audience
#·InterestCategoryAffinity×
01Diet foodFood & Beverages1.86×
02QuinoaFood & Beverages1.80×
03Medicinal plantsHealth1.76×
04Baking powderFood & Beverages1.76×
05Non-alcoholic beverageFood & Beverages1.74×
06Weight WatchersFood & Beverages1.74×
07Traditional medicineHealth1.67×
08FastingHealth1.65×
09Employment agencyBusiness & Career1.63×
10HypermarketShopping1.62×
11Jamie OliverFood & Beverages1.60×
12Microwave ovenHome & Garden1.59×
13CappuccinoFood & Beverages1.58×
14ProteinFood & Beverages1.58×
15AromatherapyHome & Garden1.58×
16Day spaBeauty & Wellness1.56×
17ClarinsBeauty & Wellness1.53×
18Gluten-free dietFood & Beverages1.51×
19AerobicsSports1.51×
20SmoothieFood & Beverages1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Carbohydrate audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by Carbohydrate audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.45×
Design AffinityPREMIUM1.26×
IndulgenceJOY1.25×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by Carbohydrate audience · Rather not
TraitClusterDeviationScore
SpiritualityBALANCE0.89×
Risk AppetiteTHRILL0.90×
Social Media UsageJOY0.92×
1.00× baseline
Appendix

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Related profiles, rankings and the same audience in other markets.

How to read this data

Audience size is the estimated number of people in Ireland who actively search for Carbohydrate. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Ireland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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