A data profile of the people who buy, follow and care about Flatline in Ireland — modelled from more than twelve digital signal sources. Flatline has an estimated audience of 666,583 people in Ireland.
Flatline has an estimated audience of 666,583 people in Ireland. 62.2% are female, 37.8% are male, average age 44.1. Top brand affinities: Screwfix, Electric car, Motorcycles, Workwear, Car finance.
Top brand affinities include Screwfix, Electric car, Motorcycles, with strongest over-indexing on Screwfix (1.83× the country average).
Demographically, the Flatline audience skews more female with an average age of 44.1, and over-indexes on personality traits such as Indulgence, Quality Awareness.
The typical Flatline fan in Ireland is more female, around 44.1 years old, with strong Indulgence tendencies and a notable affinity for Screwfix.
The key figures that characterise the Flatline profile in Ireland.
62.2% are female, 37.8% are male, average age 44.1.
| Metric | Value |
|---|---|
| Female | 62.2% |
| Male | 37.8% |
| Average age | 44.1 |
| Estimated audience size | 666,583 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 15% | |
| 30-39 | 22% | |
| 40-49 | 27% | |
| 50+ | 28% |
of the worldwide Flatline audience comes from Ireland.
| Country | Share |
|---|---|
| United States | 25.8% |
| Taiwan | 7.9% |
| Japan | 7.0% |
The strongest cross-interests of the Flatline audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Electric car | Cars & Mobility | 2.39× | ||
| 02 | Certified Pre-Owned | Cars & Mobility | 2.39× | ||
| 03 | Czech Republic | Travel & Leisure | 2.39× | ||
| 04 | Suzuki Jimny | Cars & Mobility | 2.39× | ||
| 05 | Kia Sportage | Cars & Mobility | 2.39× | ||
| 06 | Car finance | Cars & Mobility | 2.10× | ||
| 07 | Car wash | Cars & Mobility | 2.06× | ||
| 08 | EuroMillions | Games | 2.05× | ||
| 09 | Online auction | Shopping | 1.88× | ||
| 10 | Screwfix | Home & Garden | 1.83× | ||
| 11 | Twitch | Games | 1.80× | ||
| 12 | Motorcycles | Cars & Mobility | 1.79× | ||
| 13 | NBA Finals | Sports | 1.75× | ||
| 14 | Škoda Auto | Cars & Mobility | 1.71× | ||
| 15 | Driver's license | Cars & Mobility | 1.67× | ||
| 16 | Credit (finance) | Business & Career | 1.64× | ||
| 17 | Ladbrokes | Games | 1.57× | ||
| 18 | Cruise control | Cars & Mobility | 1.57× | ||
| 19 | Vue Cinemas | Movies & TV | 1.57× | ||
| 20 | Workwear | Fashion & Accessoires | 1.56× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.26× | |
| Quality Awareness | PREMIUM | 1.23× | |
| Family Orientation | CONSERVATISM | 1.20× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.78× | |
| Mindfulness | BALANCE | 0.87× | |
| Pet Ownership | JOY | 0.87× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Ireland who actively search for Flatline. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Ireland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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