A data profile of the people who buy, follow and care about NBC in Ireland — modelled from more than twelve digital signal sources. NBC has an estimated audience of 911,323 people in Ireland.
NBC has an estimated audience of 911,323 people in Ireland. 56.5% are female, 43.5% are male, average age 42.7. Top brand affinities: Simon Cowell, Weather, Crossword, Mixed martial arts, Anthropology.
Top brand affinities include Simon Cowell, Weather, Crossword, with strongest over-indexing on Simon Cowell (6.0× the country average).
Demographically, the NBC audience skews more female with an average age of 42.7, and over-indexes on personality traits such as Convenience Orientation, Community Orientation.
The typical NBC fan in Ireland is more female, around 42.7 years old, with strong Convenience Orientation tendencies and a notable affinity for Simon Cowell.
The key figures that characterise the NBC profile in Ireland.
56.5% are female, 43.5% are male, average age 42.7.
| Metric | Value |
|---|---|
| Female | 56.5% |
| Male | 43.5% |
| Average age | 42.7 |
| Estimated audience size | 911,323 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 15% | |
| 30-39 | 21% | |
| 40-49 | 25% | |
| 50+ | 26% |
of the worldwide NBC audience comes from Ireland.
| Country | Share |
|---|---|
| United States | 76.7% |
| Canada | 5.1% |
| China | 2.7% |
The strongest cross-interests of the NBC audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Simon Cowell | Movies & TV | 6.00× | ||
| 02 | Crossword | Games | 2.14× | ||
| 03 | BBC Sport | Sports | 2.03× | ||
| 04 | New Zealand | Travel & Leisure | 1.97× | ||
| 05 | Anthropology | Business & Career | 1.84× | ||
| 06 | Weather | Home & Garden | 1.82× | ||
| 07 | Scarlett Johansson | Movies & TV | 1.79× | ||
| 08 | Michael Jackson | Music & Radio | 1.73× | ||
| 09 | Mixed martial arts | Sports | 1.71× | ||
| 10 | Sydney | Travel & Leisure | 1.66× | ||
| 11 | Movie theater | Movies & TV | 1.65× | ||
| 12 | Library | Literature | 1.65× | ||
| 13 | Yahoo! | Internet & Social Media | 1.61× | ||
| 14 | Aesthetics | Home & Garden | 1.56× | ||
| 15 | Rome | Travel & Leisure | 1.56× | ||
| 16 | New York City | Travel & Leisure | 1.55× | ||
| 17 | Apprenticeship | Business & Career | 1.54× | ||
| 18 | Quiz | Games | 1.53× | ||
| 19 | Canada | Travel & Leisure | 1.52× | ||
| 20 | Drawing | Home & Garden | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.23× | |
| Community Orientation | OPEN | 1.22× | |
| Extroversion | THRILL | 1.15× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.80× | |
| Sustainability | BALANCE | 0.81× | |
| Healthy Lifestyle | BALANCE | 0.84× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Ireland who actively search for NBC. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Ireland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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