A data profile of the people who buy, follow and care about Netflix in Ireland — modelled from more than twelve digital signal sources. Netflix has an estimated audience of 831,501 people in Ireland.
Netflix has an estimated audience of 831,501 people in Ireland. 59.8% are female, 40.2% are male, average age 37.9.
Demographically, the Netflix audience skews more female with an average age of 37.9, and over-indexes on personality traits such as Travelling, Patriotism.
The key figures that characterise the Netflix profile in Ireland.
59.8% are female, 40.2% are male, average age 37.9.
| Metric | Value |
|---|---|
| Female | 59.8% |
| Male | 40.2% |
| Average age | 37.9 |
| Estimated audience size | 831,501 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 22% | |
| 20-29 | 20% | |
| 30-39 | 22% | |
| 40-49 | 21% | |
| 50+ | 16% |
of the worldwide Netflix audience comes from Ireland.
| Country | Share |
|---|---|
| United States | 15.2% |
| Brazil | 5.8% |
| China | 4.9% |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 0.90× | |
| Patriotism | CONSERVATISM | 0.89× | |
| Design Affinity | PREMIUM | 0.89× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.70× | |
| Need for Security | CONSERVATISM | 0.81× | |
| Patriotism | CONSERVATISM | 0.89× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Ireland who actively search for Netflix. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Ireland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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